
Instant AI background removal for high-resolution portraits, e-commerce product catalogs, and automated API workflows.
Instant AI background removal for high-resolution portraits, e-commerce product catalogs, and automated API workflows.
Adobe Firefly records 396,998,213 monthly visits with -8.6% month-over-month growth and Freemium pricing. Anthropics Technology Ltd records 52,137 monthly visits with -12.1% growth and Free Trial, Paid pricing.

AI photo editing software for portraits, bodies, and landscapes
| Dimension / Metric | ![]() | ![]() |
|---|---|---|
| Official Domain | adobe.com | anthropics.com |
| Pricing Model | Freemium | Free Trial, Paid |
| Monthly Visits | 397M (396,998,213) | 52.14K (52,137) |
| MoM Traffic Delta | -37.58M (-8.6%) | -7.21K (-12.1%) |
| Primary Market & Share | 🇺🇸 United States (26.7%) | 🇺🇸 United States (36.1%) |
| Direct Visits / mo | 156.09M | 15.13K |
| User Rating | 4.6 | 4.3 |
| Supported Platforms | Website | Website |

Commercially safe generative AI workspace for images, video, audio, vectors, and multi-model creative production.
Generate images, videos, vectors, and audio using Adobe's IP-indemnified Firefly models or switch seamlessly to integrated partner models from Google, OpenAI, FLUX, Runway, Luma AI, and ElevenLabs within one workspace.
Ideate, organize, and iterate with creative teammates on an infinite visual canvas designed for mood boarding, storyboarding, and real-time campaign prototyping before exporting to Creative Cloud desktop apps.
Brush over specific regions to insert, remove, or replace objects with matching perspective and lighting, or extend aspect ratios seamlessly across both still photography and video timelines.
Turn text prompts or reference frames into cinematic video clips, atmospheric layers like smoke or lens flares, and custom synced sound effects, plus translate spoken video into 20+ languages with voice preservation.

AI photo editing software for portraits, bodies, and landscapes
AI-driven face, skin, hair, and makeup enhancements that keep results natural-looking while cutting hours of manual retouching.
A slider-based body editor built for full-length photographs, letting you reshape proportions realistically without masks or complex selections.
An intelligent landscape editor whose AI controls adapt to the specific features of each shot for balanced skies, tones, and detail.
A community-built effects editor with a large, ever-growing library of presets and styles contributed by its user base.

Instant AI background removal for high-resolution portraits, e-commerce product catalogs, and automated API workflows.
Instant AI background removal for high-resolution portraits, e-commerce product catalogs, and automated API workflows.
Backed by robust commercial legal indemnification and stock assets, but offers fewer advanced generative manipulation controls.
Backed by robust commercial legal indemnification and stock assets, but offers fewer advanced generative manipulation controls.

SpecialistSpecialized e-commerce background removal and product photography generation, but lacks broader artistic illustration and video tools.
SpecialistSpecialized e-commerce background removal and product photography generation, but lacks broader artistic illustration and video tools.
Comprehensive all-in-one mobile and web creative suite, but lacks enterprise-grade commercial indemnity safeguards.
Comprehensive all-in-one mobile and web creative suite, but lacks enterprise-grade commercial indemnity safeguards.

SpecialistTraditional layer editing paired with accessible AI generation tools, but less advanced foundation model fidelity for professional design.
SpecialistTraditional layer editing paired with accessible AI generation tools, but less advanced foundation model fidelity for professional design.

Produces stunning, highly artistic visual aesthetics, but lacks native vector graphics export and traditional layer-based editing tools.
Produces stunning, highly artistic visual aesthetics, but lacks native vector graphics export and traditional layer-based editing tools.

Industry-leading cinematic video generation and editing tools, but less focused on static commercial graphic design and vectors.
Industry-leading cinematic video generation and editing tools, but less focused on static commercial graphic design and vectors.
SpecialistAggregates multiple third-party video and image models in one interface, but lacks unified proprietary creative ecosystems.
SpecialistAggregates multiple third-party video and image models in one interface, but lacks unified proprietary creative ecosystems.
AI photo & video editing studio with background removal, enhancement, and generative models in one place
AI photo & video editing studio with background removal, enhancement, and generative models in one place

AI photo editing that anyone can pick up in minutes
AI photo editing that anyone can pick up in minutes

Professional AI photo and video enhancement for desktop, web and mobile
Professional AI photo and video enhancement for desktop, web and mobile
SpecialistPowerful cinematic video generation from text and reference images, but weaker at static graphic design and vector editing.
SpecialistPowerful cinematic video generation from text and reference images, but weaker at static graphic design and vector editing.