Adobe Firefly records 396,998,213 monthly visits with -8.6% month-over-month growth and Freemium pricing. inPowered AI records 448 monthly visits with +270.3% growth and Contact for Pricing pricing.
Commercially safe generative AI workspace for images, video, audio, vectors, and multi-model creative production.
Outcome-optimised PMP deals for CTV, video and display, decided by AI on the exchange itself.
| Dimension / Metric | | |
|---|---|---|
| Official Domain | adobe.com | inpwrd.com |
| Pricing Model | Freemium | Contact for Pricing |
| Monthly Visits | 397M (396,998,213) | 448 (448) |
| MoM Traffic Delta | -37.58M (-8.6%) | +327 (+270.3%) |
| Primary Market & Share | 🇺🇸 United States (26.7%) | 🇺🇸 United States (100%) |
| Direct Visits / mo | 156.09M | 145 |
| User Rating | 4.6 | 4 |
| Supported Platforms | Website | Website |
Commercially safe generative AI workspace for images, video, audio, vectors, and multi-model creative production.
Generate images, videos, vectors, and audio using Adobe's IP-indemnified Firefly models or switch seamlessly to integrated partner models from Google, OpenAI, FLUX, Runway, Luma AI, and ElevenLabs within one workspace.
Ideate, organize, and iterate with creative teammates on an infinite visual canvas designed for mood boarding, storyboarding, and real-time campaign prototyping before exporting to Creative Cloud desktop apps.
Brush over specific regions to insert, remove, or replace objects with matching perspective and lighting, or extend aspect ratios seamlessly across both still photography and video timelines.
Turn text prompts or reference frames into cinematic video clips, atmospheric layers like smoke or lens flares, and custom synced sound effects, plus translate spoken video into 20+ languages with voice preservation.
Outcome-optimised PMP deals for CTV, video and display, decided by AI on the exchange itself.
AI models run directly on the exchange so every impression inside the PMP deal is optimised in real time, before the bid is even placed.
First-party PMP deal IDs give you a clean, transparent path to curated CTV, video and display inventory without the usual programmatic middlemen.
Model training blends partners such as Kantar, Cint, EDO, Innovid, PlaceIQ and Adelaide with your own first-party signals.
Optimise toward business KPIs instead of raw clicks: brand lift, search lift, verified store visits, app subscriptions, attention and customer value.
Backed by robust commercial legal indemnification and stock assets, but offers fewer advanced generative manipulation controls.
Backed by robust commercial legal indemnification and stock assets, but offers fewer advanced generative manipulation controls.
SpecialistSpecialized e-commerce background removal and product photography generation, but lacks broader artistic illustration and video tools.
SpecialistSpecialized e-commerce background removal and product photography generation, but lacks broader artistic illustration and video tools.
Comprehensive all-in-one mobile and web creative suite, but lacks enterprise-grade commercial indemnity safeguards.
Comprehensive all-in-one mobile and web creative suite, but lacks enterprise-grade commercial indemnity safeguards.
SpecialistTraditional layer editing paired with accessible AI generation tools, but less advanced foundation model fidelity for professional design.
SpecialistTraditional layer editing paired with accessible AI generation tools, but less advanced foundation model fidelity for professional design.
Produces stunning, highly artistic visual aesthetics, but lacks native vector graphics export and traditional layer-based editing tools.
Produces stunning, highly artistic visual aesthetics, but lacks native vector graphics export and traditional layer-based editing tools.
Industry-leading cinematic video generation and editing tools, but less focused on static commercial graphic design and vectors.
Industry-leading cinematic video generation and editing tools, but less focused on static commercial graphic design and vectors.
SpecialistAggregates multiple third-party video and image models in one interface, but lacks unified proprietary creative ecosystems.
SpecialistAggregates multiple third-party video and image models in one interface, but lacks unified proprietary creative ecosystems.
SpecialistPowerful cinematic video generation from text and reference images, but weaker at static graphic design and vector editing.
SpecialistPowerful cinematic video generation from text and reference images, but weaker at static graphic design and vector editing.
SpecialistBuilt specifically for graphic designers creating vector logos and typography, but less versatile for cinematic video generation.
SpecialistBuilt specifically for graphic designers creating vector logos and typography, but less versatile for cinematic video generation.
Exceptional text rendering and typography within generated images, but lacks comprehensive video creation and vector illustration suites.
Exceptional text rendering and typography within generated images, but lacks comprehensive video creation and vector illustration suites.
SpecialistIntuitive browser-based canvas for generating social graphics and marketing assets, but less integrated with professional creative suites.
SpecialistIntuitive browser-based canvas for generating social graphics and marketing assets, but less integrated with professional creative suites.
AI-driven SSP and DSP for APAC-heavy mobile app advertising
AI-driven SSP and DSP for APAC-heavy mobile app advertising
