Adobe Firefly records 396,998,213 monthly visits with -8.6% month-over-month growth and Freemium pricing. Rove records 2,626 monthly visits with -31.6% growth and Paid pricing.
Commercially safe generative AI workspace for images, video, audio, vectors, and multi-model creative production.
A family photo timeline that fills itself — then helps you find, clean up and create with your photos
| Dimension / Metric | | |
|---|---|---|
| Official Domain | adobe.com | roveapp.co |
| Pricing Model | Freemium | Paid |
| Monthly Visits | 397M (396,998,213) | 2.63K (2,626) |
| MoM Traffic Delta | -37.58M (-8.6%) | -1.21K (-31.6%) |
| Primary Market & Share | 🇺🇸 United States (26.7%) | 🇺🇸 United States (79.4%) |
| Direct Visits / mo | 156.09M | 1.03K |
| User Rating | 4.6 | 4.4 |
| Supported Platforms | Website | Website |
Commercially safe generative AI workspace for images, video, audio, vectors, and multi-model creative production.
Generate images, videos, vectors, and audio using Adobe's IP-indemnified Firefly models or switch seamlessly to integrated partner models from Google, OpenAI, FLUX, Runway, Luma AI, and ElevenLabs within one workspace.
Ideate, organize, and iterate with creative teammates on an infinite visual canvas designed for mood boarding, storyboarding, and real-time campaign prototyping before exporting to Creative Cloud desktop apps.
Brush over specific regions to insert, remove, or replace objects with matching perspective and lighting, or extend aspect ratios seamlessly across both still photography and video timelines.
Turn text prompts or reference frames into cinematic video clips, atmospheric layers like smoke or lens flares, and custom synced sound effects, plus translate spoken video into 20+ languages with voice preservation.
A family photo timeline that fills itself — then helps you find, clean up and create with your photos
Connect Apple Photos once and family photos from Shared Library appear beside your own, turning multiple camera rolls into one continuous story.
Find photos by describing the memory rather than the file: searches like "Disney last summer" or "the dog at the beach", including words visible inside screenshots.
Rove gathers screenshots, blurry shots and likely duplicates into a review queue so you decide what goes — nothing is deleted without your approval.
Animate a favourite photo into a short video, describe an idea to generate a new image, or build a short video from a photo or prompt, with anything you keep saved back to Apple Photos.
Backed by robust commercial legal indemnification and stock assets, but offers fewer advanced generative manipulation controls.
Backed by robust commercial legal indemnification and stock assets, but offers fewer advanced generative manipulation controls.
SpecialistSpecialized e-commerce background removal and product photography generation, but lacks broader artistic illustration and video tools.
SpecialistSpecialized e-commerce background removal and product photography generation, but lacks broader artistic illustration and video tools.
Free / Open-sourcePhoto and video editing, presets, and business tools for photographers
Free / Open-sourcePhoto and video editing, presets, and business tools for photographers
Comprehensive all-in-one mobile and web creative suite, but lacks enterprise-grade commercial indemnity safeguards.
Comprehensive all-in-one mobile and web creative suite, but lacks enterprise-grade commercial indemnity safeguards.
SpecialistTraditional layer editing paired with accessible AI generation tools, but less advanced foundation model fidelity for professional design.
SpecialistTraditional layer editing paired with accessible AI generation tools, but less advanced foundation model fidelity for professional design.
Free / Open-sourceThe AI lab behind some of the most striking text-to-image and video models
Free / Open-sourceThe AI lab behind some of the most striking text-to-image and video models
Industry-leading cinematic video generation and editing tools, but less focused on static commercial graphic design and vectors.
Industry-leading cinematic video generation and editing tools, but less focused on static commercial graphic design and vectors.
SpecialistAggregates multiple third-party video and image models in one interface, but lacks unified proprietary creative ecosystems.
SpecialistAggregates multiple third-party video and image models in one interface, but lacks unified proprietary creative ecosystems.
Free / Open-sourceRoyalty-free stock photos, vectors and video with built-in AI creation tools
Free / Open-sourceRoyalty-free stock photos, vectors and video with built-in AI creation tools
SpecialistPowerful cinematic video generation from text and reference images, but weaker at static graphic design and vector editing.
SpecialistPowerful cinematic video generation from text and reference images, but weaker at static graphic design and vector editing.
SpecialistBuilt specifically for graphic designers creating vector logos and typography, but less versatile for cinematic video generation.
SpecialistBuilt specifically for graphic designers creating vector logos and typography, but less versatile for cinematic video generation.
Exceptional text rendering and typography within generated images, but lacks comprehensive video creation and vector illustration suites.
Exceptional text rendering and typography within generated images, but lacks comprehensive video creation and vector illustration suites.
