Aura records 2,646,116 monthly visits with -20.7% month-over-month growth and Free Trial, Paid pricing. Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% growth and Freemium pricing.
All-in-one protection for your identity, credit, family, and devices
Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
| Dimension / Metric | | |
|---|---|---|
| Official Domain | aura.com | salesforce.com |
| Pricing Model | Free Trial, Paid | Freemium |
| Monthly Visits | 2.65M (2,646,116) | 111.91M (111,910,743) |
| MoM Traffic Delta | -691.37K (-20.7%) | +2.4M (+2.2%) |
| Primary Market & Share | 🇺🇸 United States (90.2%) | 🇺🇸 United States (43%) |
| Direct Visits / mo | 943.41K | 60.74M |
| User Rating | 4.2 | 4.4 |
| Supported Platforms | Website | Website |
All-in-one protection for your identity, credit, family, and devices
Aura monitors your personal information against billions of data points and alerts you if your SSN, accounts, or titles are compromised.
Track all three major credit bureaus and lock your Experian credit file instantly when fraud is suspected.
A VPN, antivirus, spam call blocking, and a privacy assistant that removes your data from brokers and people-search sites.
Parental controls, a Digital Wellbeing Score, and 24/7 in-game monitoring for cyberbullying and toxic behavior.
Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
SpecialistAnthropic's frontier AI workspace powered by Claude 5.5 for agentic coding, analysis, and nuanced writing.
SpecialistAnthropic's frontier AI workspace powered by Claude 5.5 for agentic coding, analysis, and nuanced writing.
SpecialistReal-time AI answer engine and research workspace combining live web citations with frontier reasoning models.
SpecialistReal-time AI answer engine and research workspace combining live web citations with frontier reasoning models.
SpecialistProvides reliable AI text detection and writing verification tools, but lacks any digital safety or cybersecurity features.
SpecialistProvides reliable AI text detection and writing verification tools, but lacks any digital safety or cybersecurity features.
SpecialistDelivers privacy-first AI conversations without user tracking, but does not provide digital safety, identity protection, or parental controls.
SpecialistSpecializes in detecting machine-generated AI content, but offers no digital safety, privacy, or family protection features.
SpecialistSpecializes in detecting machine-generated AI content, but offers no digital safety, privacy, or family protection features.
Free / Open-sourceAutomate work across thousands of apps — no code required
SpecialistExceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution.
SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
Specializes in real-time content filtering and screen time management, but omits financial monitoring and identity theft alerts.
Specializes in real-time content filtering and screen time management, but omits financial monitoring and identity theft alerts.
Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce.
Stronger focus on family safety and social media monitoring, but lacks credit score and identity theft protection.
Stronger focus on family safety and social media monitoring, but lacks credit score and identity theft protection.
