# BigModel vs Make.ad

BigModel records 5,700,686 monthly visits with -17% month-over-month growth and Freemium pricing. Make.ad records 0 monthly visits with 0% growth and Paid pricing.

| Metric | [BigModel](https://openaitools.app/tool/bigmodel) | [Make.ad](https://openaitools.app/tool/make-ad) |
| :--- | :--- | :--- |
| Website URL | https://bigmodel.cn | https://www.make.ad/ |
| Categories | Large Language Models (LLMs), AI API, AI Models, AI Agent | AI Ad Creative, AI Ad Generator, AI Advertising, Text to Image |
| Pricing Model | Freemium | Paid |
| Monthly Visits | 5,700,686 | 0 |
| MoM Growth Rate | -17% | 0% |
| Primary Market | China | Global |
| Direct Visits | 4,230,503 | 0 |
| Review Score | 4.6 | 3.9 |
| Saved Count | 0 | 0 |
| Supported Platforms | Website | Website |

## BigModel

BigModel is Zhipu AI's developer-facing platform, offering API access to the company's GLM series of large language models and a broad set of multimodal capabilities. Instead of juggling separate vendors, teams can call text generation, vision-language understanding, OCR, speech recognition, speech synthesis, image generation, and video generation endpoints from one account and one set of credentials.

Beyond raw model access, the platform targets application builders. It includes an agent framework, MCP service support, knowledge-base tooling for retrieval-augmented generation, model fine-tuning workflows, and a model playground for quick testing in the browser. There are also adjacent offerings such as an AI coding assistant and visual/low-code building experiences aimed at teams that want to ship without heavy ML engineering.

For organizations with stricter requirements, BigModel supports private instance deployment and on-premise options, alongside token-based pay-as-you-go and enterprise contracts. This makes it a fit for both individual developers prototyping on a budget and enterprises that need data to stay inside their own infrastructure.

**Pricing & Plans:** BigModel follows a freemium, token-based model: new users typically receive free trial credits, then pay-as-you-go for API usage by tokens consumed. Larger volumes, private instance deployment, and on-premise installations are arranged through contact-for-pricing enterprise agreements. Always confirm current rates on the official pricing page.

- **GLM text and multimodal APIs:** Unified access to GLM large language models plus vision, OCR, speech, image, and video endpoints through one account.
- **Agent and MCP support:** Build tool-using agents and expose or consume MCP services to connect models to external systems.
- **Knowledge base and RAG tooling:** Create managed knowledge bases and retrieval pipelines so models can answer with your own documents.
- **Fine-tuning and playground:** Tune models on your data and prototype prompts interactively in the browser before shipping.
- **Private and on-premise deployment:** Run models in a private instance or on your own hardware for data-residency and compliance needs.

**Strengths:** Broad model coverage, from LLMs to vision, speech, and video, under one platform; Officially backs the GLM family, so model documentation and updates are first-party; Supports private and on-premise deployment for strict data requirements; Includes agent, knowledge-base, and fine-tuning tooling beyond raw API access

**Limitations:** Pricing and documentation are primarily Chinese-first, which can slow English-only teams; Some enterprise capabilities require sales contact rather than transparent self-serve pricing; Token costs can grow quickly for high-volume multimodal workloads

[Profile (Markdown)](https://openaitools.app/tool/bigmodel.md)

## Make.ad

Make.ad is positioned as a free AI video ad generator that turns a written brief into a complete vertical ad. The workflow is deliberately staged: you start with a paragraph about the product plus a few settings such as format, look, length and voice, then move through character, script, sound and still approvals. Because each stage pauses for a human check, you can catch an off-brand tone or the wrong presenter before the next render is paid for. Auto mode removes those stops if you prefer one uninterrupted run to the final mp4.

The platform routes work across a large catalogue of third-party models in one place, covering video, image, music and voice generation, all drawn from a single credit balance. That means you can mix a cinematic product reveal with a talking-presenter UGC clip or a song-led ad without maintaining separate subscriptions. Scripts can be written, sung and read in 20 languages, and finished ads export as vertical 9:16 mp4 files with optional burned-in captions, which suits short-form social placements.

Commercial users can also connect Make.ad as an MCP server and drive the same workflows, models and review steps from inside Claude. Billing is credit-based: each ad is quoted from its settings before you submit, the quote is held during production and released for whatever the ad does not use. Payments and receipts are handled by Stripe, and cancelling ends the plan immediately while your workspace assets stay in place.

**Pricing & Plans:** Free first video ad with no card required, then credit-based monthly plans: Lite $20/mo (2,100 credits), Basic $59/mo (6,500), Professional $119/mo (14,000), Studio $249/mo (32,000) and Scale $1,000/mo (135,000 credits). Yearly billing gets two months free. Every ad is quoted in credits before submission and unused credits are released.

- **Brief-to-finished-ad workflow:** Write a paragraph about your product and settings (format, look, length, voice) and receive a finished 45-second vertical video ad.
- **Stage-by-stage approval:** Review the character, script, sound and stills one at a time before each next step costs anything, sending any stage back with a note.
- **Multi-model access, single balance:** Route each job across leading video, image, music and voice models from one shared credit balance.
- **Transparent credit quoting:** Every ad is priced in credits from its settings before submission; the quote is held, spent render by render, and the remainder is returned.
- **Claude MCP integration:** Run ad creation from inside Claude by connecting Make.ad as an MCP server.
- **Downloadable mp4 with captions:** Finished vertical mp4s land in your workspace with optional captions and a link you can send to anyone.

**Strengths:** First video ad is free with no card required; Stage-by-stage approvals keep paid renders predictable; One credit balance spans many leading video, image, music and voice models; Supports ad scripts in 20 languages

**Limitations:** No standalone free tier beyond the single first ad; Credit-based pricing can be hard to predict for high-volume testing; Output is optimized for vertical social formats, so other ratios need extra care; Advanced brand consistency depends on how well you write the brief

[Profile (Markdown)](https://openaitools.app/tool/make-ad.md)

## Frequently Asked Questions

### How do BigModel and Make.ad compare in monthly traffic?

BigModel has 5,700,686 monthly visits, while Make.ad has 0. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

BigModel has a month-over-month growth rate of -17%; Make.ad has 0%.

### How does pricing compare?

BigModel: Freemium. BigModel follows a freemium, token-based model: new users typically receive free trial credits, then pay-as-you-go for API usage by tokens consumed. Larger volumes, private instance deployment, and on-premise installations are arranged through contact-for-pricing enterprise agreements. Always confirm current rates on the official pricing page. Make.ad: Paid. Free first video ad with no card required, then credit-based monthly plans: Lite $20/mo (2,100 credits), Basic $59/mo (6,500), Professional $119/mo (14,000), Studio $249/mo (32,000) and Scale $1,000/mo (135,000 credits). Yearly billing gets two months free. Every ad is quoted in credits before submission and unused credits are released.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [DeepSeek](https://openaitools.app/tool/deepseek) | 372,761,591 | +4.3% | Freemium | Delivers exceptional open-weight reasoning performance at very low cost, but lacks BigModel's broad enterprise multi-modal agent building suite. | [.md](https://openaitools.app/tool/deepseek.md) |
| 2 | [OpenAI Platform](https://openaitools.app/tool/openai) | 234,678,639 | -9.6% | Paid | Provides industry-leading frontier intelligence and developer ecosystems, but lacks BigModel's specialized GLM architecture and native Chinese language optimizations. | [.md](https://openaitools.app/tool/openai.md) |
| 3 | [Google AI Studio](https://openaitools.app/tool/google-ai-studio) | 112,620,020 | +2% | Freemium | Offers massive context windows and robust multimodal Gemini APIs, but differs in model architecture and regional enterprise tooling. | [.md](https://openaitools.app/tool/google-ai-studio.md) |
| 4 | [OpenRouter](https://openaitools.app/tool/openrouter-ai) | 19,941,437 | -6.2% | Paid | Aggregates hundreds of global models under one API endpoint, whereas BigModel provides direct native infrastructure for Zhipu's GLM models. | [.md](https://openaitools.app/tool/openrouter-ai.md) |
| 5 | [fal.ai](https://openaitools.app/tool/fal-ai) | 3,093,684 | -3.7% | Paid, pay-as-you-go usage-based pricing | One API for 1,500+ production-ready generative media models | [.md](https://openaitools.app/tool/fal-ai.md) |
| 6 | [Together AI](https://openaitools.app/tool/together-ai) | 1,645,930 | +64.9% | Freemium, Paid | Specializes in serverless open-source model hosting and dedicated GPU clusters, but provides less native proprietary GLM model integration. | [.md](https://openaitools.app/tool/together-ai.md) |
| 7 | [Replicate AI](https://openaitools.app/tool/replicate-ai) | 904,038 | -8.4% | Paid | Run, fine-tune, and deploy machine learning models with one line of code | [.md](https://openaitools.app/tool/replicate-ai.md) |
| 8 | [Creatify](https://openaitools.app/tool/creatify) | 738,599 | -5.3% | Freemium | AI ad generator for video and image creatives at scale | [.md](https://openaitools.app/tool/creatify.md) |
| 9 | [Fireworks](https://openaitools.app/tool/fireworks-ai) | 659,687 | +6% | Contact for Pricing | Delivers ultra-fast inference speeds for open-weight models, but focuses less on proprietary enterprise agent building toolkits than BigModel. | [.md](https://openaitools.app/tool/fireworks-ai.md) |
| 10 | [DeepInfra](https://openaitools.app/tool/deep-infra) | 457,810 | -8.9% | Paid | Offers highly cost-effective serverless inference for open models, but lacks BigModel's integrated enterprise knowledge base and agent tools. | [.md](https://openaitools.app/tool/deep-infra.md) |

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Source: https://openaitools.app/compare/bigmodel-vs-make-ad

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