Free / Open-sourceDelivers exceptional open-weight reasoning performance at very low cost, but lacks BigModel's broad enterprise multi-modal agent building suite.

BigModel records 5,700,686 monthly visits with -17% month-over-month growth and Freemium pricing. Salesforce Agentforce (formerly Einstein) records 111,910,743 monthly visits with +2.2% growth and Freemium pricing.

Zhipu AI's open platform for GLM large models, multimodal APIs, and agent building
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | bigmodel.cn | salesforce.com |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 5.7M (5,700,686) | 111.91M (111,910,743) |
| MoM Traffic Delta |
|---|
| -1.17M (-17%) |
| +2.4M (+2.2%) |
| Primary Market & Share | 🇨🇳 China (85.8%) | 🇺🇸 United States (43%) |
|---|
| Direct Visits / mo | 4.23M | 60.74M |
|---|
| User Rating | 4.6 | 4.4 |
|---|
| Supported Platforms | Website | Website |
|---|

Zhipu AI's open platform for GLM large models, multimodal APIs, and agent building
Unified access to GLM large language models plus vision, OCR, speech, image, and video endpoints through one account.
Build tool-using agents and expose or consume MCP services to connect models to external systems.
Create managed knowledge bases and retrieval pipelines so models can answer with your own documents.
Tune models on your data and prototype prompts interactively in the browser before shipping.
Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
Deconstructs complex queries into multi-step action plans grounded in Data 360, retaining state across days or weeks to complete multi-touch operational workflows with human escalation guardrails.
Configure custom agents, subagents, natural-language instructions, and deterministic guardrails using existing Salesforce Flows, Prompt Builder templates, Apex code, and MuleSoft APIs.
Coordinate specialized subagents across departments and connect securely to external enterprise tools through verified Model Context Protocol (MCP) servers from AgentExchange partners.
Replace rigid telephone IVR trees with low-latency conversational voice agents alongside unified deployments across web chat, WhatsApp, SMS, mobile apps, and Slack.
Free / Open-sourceDelivers exceptional open-weight reasoning performance at very low cost, but lacks BigModel's broad enterprise multi-modal agent building suite.


Provides industry-leading frontier intelligence and developer ecosystems, but lacks BigModel's specialized GLM architecture and native Chinese language optimizations.

Offers massive context windows and robust multimodal Gemini APIs, but differs in model architecture and regional enterprise tooling.
#3SpecialistAggregates hundreds of global models under one API endpoint, whereas BigModel provides direct native infrastructure for Zhipu's GLM models.

Free / Open-sourceAutomate work across thousands of apps — no code required

SpecialistExceptional customer support and helpdesk workflow automation, but less suited for broad enterprise CRM and sales execution.


SpecialistOne API for 1,500+ production-ready generative media models
SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
Modern customizable CRM with built-in AI agents, but lacks the massive enterprise ecosystem and scale of Salesforce.

Free / Open-sourceSpecializes in serverless open-source model hosting and dedicated GPU clusters, but provides less native proprietary GLM model integration.

Run, fine-tune, and deploy machine learning models with one line of code
Free / Open-sourceDelivers exceptional open-weight reasoning performance at very low cost, but lacks BigModel's broad enterprise multi-modal agent building suite.
Provides industry-leading frontier intelligence and developer ecosystems, but lacks BigModel's specialized GLM architecture and native Chinese language optimizations.
Offers massive context windows and robust multimodal Gemini APIs, but differs in model architecture and regional enterprise tooling.
SpecialistAggregates hundreds of global models under one API endpoint, whereas BigModel provides direct native infrastructure for Zhipu's GLM models.
SpecialistSuperior revenue intelligence and call analytics, but specialized for sales insights rather than general agentic workflow automation.
SpecialistVisual no-code builder for custom AI agents, but lacks Salesforce's native enterprise data connectors and CRM structure.
Free / Open-sourceSpecializes in serverless open-source model hosting and dedicated GPU clusters, but provides less native proprietary GLM model integration.
Run, fine-tune, and deploy machine learning models with one line of code