Planable: Provides exceptional collaboration and review workflows for teams, but lacks developer API access and agentic automation. Blotato records 348,328 monthly visits with -6.3% month-over-month growth and Free Trial, Paid pricing. Planable records 701,915 monthly visits with -7.7% growth and Freemium pricing.
The social media API and MCP server for AI agents
Plan, approve and schedule social content with your whole team in one place
| Dimension / Metric | | |
|---|---|---|
| Official Domain | blotato.com | planable.io |
| Pricing Model | Free Trial, Paid | Freemium |
| Monthly Visits | 348.33K (348,328) | 701.92K (701,915) |
| MoM Traffic Delta | -23.25K (-6.3%) | -58.66K (-7.7%) |
| Primary Market & Share | 🇺🇸 United States (55%) | 🇺🇸 United States (25.3%) |
| Direct Visits / mo | 157.09K | 124.2K |
| User Rating | 4.2 | 4.6 |
| Supported Platforms | Website | Website |
The social media API and MCP server for AI agents
A single create_post call publishes to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest without per-platform SDKs or OAuth apps.
Connect the MCP endpoint and publishing tools appear natively in Claude, ChatGPT, Cursor, Codex and other agents, with REST at backend.blotato.com and official n8n/Make nodes as alternatives.
Post immediately, at a timestamp, or ask the agent for the next free slot, including recurring weekly slots per platform and per account.
List conversations, read threads, reply and send DMs from the agent; build keyword-triggered comment-to-DM funnels on Instagram and Facebook with their own analytics.
Plan, approve and schedule social content with your whole team in one place
Write, generate and refine posts with AI assistance, then preview them exactly as they will appear on each platform before anything goes live.
See all content in a feed, calendar or grid view that mirrors each network, allowing drag-and-drop rescheduling and approval shortcuts.
Comments, suggestions and annotations live next to the post, and you can configure optional, required or multi-level approval chains for brand safety.
Publish to Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Google Business Profile, Pinterest and Threads from a single workspace.
Free / Open-sourceOpen-source agentic social media scheduler with self-hosting options, but lacks Planable's polished out-of-the-box client approval workflows.
Free / Open-sourceOpen-source agentic social media scheduler with self-hosting options, but lacks Planable's polished out-of-the-box client approval workflows.
SpecialistSpecializes deeply in LinkedIn growth and AI content creation, but does not support multi-platform agentic APIs.
SpecialistSpecializes deeply in LinkedIn growth and AI content creation, but does not support multi-platform agentic APIs.
SpecialistSpecializes in deep X analytics and management, but provides a less cohesive general multi-channel approval process.
SpecialistSpecializes in deep X analytics and management, but provides a less cohesive general multi-channel approval process.
Advanced content categorization and recycling features, but lacks Planable's dedicated visual content review and approval chains.
Advanced content categorization and recycling features, but lacks Planable's dedicated visual content review and approval chains.
Robust multi-platform scheduling and analytics, but offers less specialized visual client approval workflows than Planable.
Robust multi-platform scheduling and analytics, but offers less specialized visual client approval workflows than Planable.
Comprehensive multi-channel content curation and scheduling, but features a busier interface compared to Planable's clean approval workflow.
Comprehensive multi-channel content curation and scheduling, but features a busier interface compared to Planable's clean approval workflow.
Streamlined auto-recycling and scheduling queues, but less focused on editorial review workflows for agencies.
Streamlined auto-recycling and scheduling queues, but less focused on editorial review workflows for agencies.
SpecialistSuperior hashtag research and analytics tools, but less centered on collaborative team reviews and editorial approvals.
SpecialistSuperior hashtag research and analytics tools, but less centered on collaborative team reviews and editorial approvals.
Includes a unified team inbox and automation, but offers less granular multi-tier content approval permissions.
Includes a unified team inbox and automation, but offers less granular multi-tier content approval permissions.
Features strong AI content generation and scheduling tools, but lacks dedicated MCP server capabilities for direct agent control.
Features strong AI content generation and scheduling tools, but lacks dedicated MCP server capabilities for direct agent control.
Automates multi-channel publishing via AI agents, but has less extensive developer-focused API documentation for custom applications.
Automates multi-channel publishing via AI agents, but has less extensive developer-focused API documentation for custom applications.
SpecialistTailored for agencies with white-label reporting, but lacks the seamless real-time commenting and approval interface of Planable.
SpecialistTailored for agencies with white-label reporting, but lacks the seamless real-time commenting and approval interface of Planable.
