# BooleanMaths vs By the Numbers

BooleanMaths records 30,692 monthly visits with -9.5% month-over-month growth and Free Trial, Contact for Pricing pricing. By the Numbers records 11,605 monthly visits with -43.6% growth and Free Trial, Paid pricing.

| Metric | [BooleanMaths](https://openaitools.app/tool/booleanmaths-pulse) | [By the Numbers](https://openaitools.app/tool/bythenumbersapp-com) |
| :--- | :--- | :--- |
| Website URL | https://booleanmaths.com | https://bythenumbersapp.com |
| Categories | AI Marketing, AI For Data Analytics, AI Advertising | AI For Data Analytics, AI Marketing, AI Predictions, AI Report Generator |
| Pricing Model | Free Trial, Contact for Pricing | Free Trial, Paid |
| Monthly Visits | 30,692 | 11,605 |
| MoM Growth Rate | -9.5% | -43.6% |
| Primary Market | Global | United States |
| Direct Visits | 24,592 | 4,562 |
| Review Score | 4.1 | 4.4 |
| Saved Count | 0 | 0 |
| Supported Platforms | Website | Website |

## BooleanMaths

BooleanMaths positions itself as an "AI marketing engine" whose value is trustworthy data first. Rather than another dashboard that reads whatever the pixel captured, it emphasises server-side event collection: enriched purchase events are sent directly to Meta and Google Ads conversion APIs so ad platforms receive cleaner signals and attribution is less dependent on browser cookies.

The platform layers several analytics products on top of that data layer. Multi-channel attribution untangles overlapping journeys across Meta, Google, and email. User journey enrichment recovers sessions lost to third-party checkouts, cash-on-delivery orders, return-to-origin shipments, and cross-browser paths. A live P&L brings contribution margin, COGS, shipping, and ad spend into one view, and post-purchase surveys capture stated customer intent to validate the modelled attribution.

More recently BooleanMaths has leaned into agentic workflows. Its MCP Labs exposes the marketing data layer through a Model Context Protocol server, so teams can run prompts in Claude, ChatGPT, or Gemini to decompose ROAS, diagnose creatives, or plan seasonal demand. A newer BooleanVision feature tracks creative assets, extracts hooks and messaging, and recommends combinations. Pricing is quoted after a demo, and the company publishes benchmark case studies across dozens of D2C brands.

**Pricing & Plans:** Pricing is not published transparently on the main site; plans are quoted after a demo or sales conversation, with a free trial and promotional offers such as a discount on the first three months. A free walkthrough/demo is the usual entry point.

- **Server-side CAPI tracking:** Sends enriched purchase events to Meta and Google Ads conversion APIs to improve match quality and reduce dependence on browser-side pixels.
- **Multi-channel attribution:** Resolves overlapping journeys across Meta, Google, email, and other channels with multi-touch modelling for first-touch and channel comparisons.
- **Live P&L tracking:** Puts contribution margin, COGS, shipping, RTO, and ad spend in one live view so scaling decisions are made on profit, not just ROAS.
- **Journey enrichment and surveys:** Recovers orders lost to third-party checkouts, COD, RTO, and cross-browser journeys, and adds post-purchase surveys to capture customer intent.
- **MCP Labs for AI agents:** Exposes the data layer via an MCP server so teams can run prebuilt or custom prompts in Claude, ChatGPT, or Gemini for ROAS decomposition and creative diagnostics.

**Strengths:** Server-side CAPI and journey enrichment directly target common D2C attribution blind spots; Combines attribution, P&L, creative intelligence, and surveys in one data layer; MCP integration lets existing AI assistants query first-party marketing data; Publishes benchmark case studies with concrete ROAS and visibility deltas

**Limitations:** No transparent public pricing; you must book a demo to get numbers; Attribution quality still depends on correct event implementation and product-level data hygiene; Heavier setup than a simple pixel installer for stores with complex checkout flows

[Profile (Markdown)](https://openaitools.app/tool/booleanmaths-pulse.md)

## By the Numbers

By the Numbers targets Shopify and Shopify Plus operators who are tired of stitching together Google Analytics, spreadsheets, and native store reports. Once installed, the app imports complete order history without CSV uploads or onboarding calls, then surfaces sales, profit, customer, product, and marketing metrics across a library of more than 70 reports, each framed around a single operating question.

Its standout workflow is Pulse, an AI-written weekly brief that explains headline changes in plain English, flags unusual days, and suggests up to three concrete next steps. Around that sit an RFM loyalty matrix that sorts customers into seven loyalty groups for win-back campaigns, cohort retention curves, sales forecasting against goals, and an AI Copilot that answers ad-hoc questions about store data. Segments built in the app push directly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads on a regular refresh cycle, removing manual CSV exports.

The das Pixel add-on adds first-party server-side conversion tracking for Meta, Google, TikTok, and Reddit to recover conversions lost to ad blockers and iOS restrictions. Pricing starts around $19 per month after a 14-day free trial that requires no credit card, with agency and consulting options for multi-store operators.

**Pricing & Plans:** Free 14-day trial with no credit card required, then paid plans starting from about $19/month. Agency plans and a consulting service are available; exact tiers scale with store size and are listed on the pricing page.

- **Pulse weekly AI briefing:** An AI-written summary of what changed in your store each week, why it changed, and up to three recommended next steps, delivered by email every Monday and whenever something meaningful shifts.
- **RFM loyalty matrix:** A 12-cell recency-and-frequency matrix that rescores regularly and sorts customers into seven loyalty groups you can activate as segments for win-back and retention campaigns.
- **70+ reports and Copilot:** A report library covering sales, profit, customers, products, and marketing, plus a Copilot that answers follow-up questions about your store data in natural language.
- **Cross-channel segment sync:** Build an audience once with 75+ filters and push it to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads on a recurring refresh instead of re-uploading CSVs.
- **das Pixel server-side tracking:** First-party server-side conversion events for Meta, Google, TikTok, and Reddit that bypass ad blockers and iOS limits for cleaner attribution.

**Strengths:** Purpose-built for Shopify with one-click install and automatic full order-history import; Combines reporting, loyalty segmentation, forecasting, and ad-platform sync in a single subscription; Server-side pixel meaningfully recovers conversions that browser tracking misses; Plain-English Pulse brief and Copilot reduce the analytics expertise needed to act on data

**Limitations:** Limited to Shopify and Shopify Plus stores, so it is not usable for other commerce platforms; Some advanced capabilities such as das Pixel are treated as add-on modules; Deep customization of reports is less flexible than building your own BI stack

[Profile (Markdown)](https://openaitools.app/tool/bythenumbersapp-com.md)

## Frequently Asked Questions

### How do BooleanMaths and By the Numbers compare in monthly traffic?

BooleanMaths has 30,692 monthly visits, while By the Numbers has 11,605. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

BooleanMaths has a month-over-month growth rate of -9.5%; By the Numbers has -43.6%.

### How does pricing compare?

BooleanMaths: Free Trial, Contact for Pricing. Pricing is not published transparently on the main site; plans are quoted after a demo or sales conversation, with a free trial and promotional offers such as a discount on the first three months. A free walkthrough/demo is the usual entry point. By the Numbers: Free Trial, Paid. Free 14-day trial with no credit card required, then paid plans starting from about $19/month. Agency plans and a consulting service are available; exact tiers scale with store size and are listed on the pricing page.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Triple Whale](https://openaitools.app/tool/triple-whale) | 1,594,461 | +1.1% | Freemium, Paid | Know what's actually working in your ecommerce business — and act on it instantly. | [.md](https://openaitools.app/tool/triple-whale.md) |
| 2 | [Syft Analytics](https://openaitools.app/tool/syft-assist-ai) | 1,105,531 | +16.2% | Freemium, Free Trial, Paid | AI-powered financial reporting, dashboards and forecasting for accountants and finance teams | [.md](https://openaitools.app/tool/syft-assist-ai.md) |
| 3 | [HypeAuditor](https://openaitools.app/tool/hypeauditor-com) | 917,615 | +0.5% | Contact for Pricing | AI influencer marketing platform to find, vet, and run creator campaigns | [.md](https://openaitools.app/tool/hypeauditor-com.md) |
| 4 | [Peec AI](https://openaitools.app/tool/peec-ai) | 262,088 | +0.8% | Free Trial, Paid, Contact for Pricing | AI search visibility analytics for marketing teams | [.md](https://openaitools.app/tool/peec-ai.md) |
| 5 | [AirROI](https://openaitools.app/tool/airroi) | 96,339 | -7.3% | Freemium | Free Airbnb analytics, STR revenue estimates and AI dynamic pricing | [.md](https://openaitools.app/tool/airroi.md) |
| 6 | [Scale Insights™](https://openaitools.app/tool/scaleinsights-com) | 84,404 | -33.4% | Free Trial, Paid | Automate Amazon PPC with rules you fully control | [.md](https://openaitools.app/tool/scaleinsights-com.md) |
| 7 | [Polar Analytics](https://openaitools.app/tool/polaranalytics-com) | 44,209 | -23.6% | Free Trial, Paid | The AI data platform that gives ecommerce teams and their agents one trusted source of truth | [.md](https://openaitools.app/tool/polaranalytics-com.md) |
| 8 | [Ortto](https://openaitools.app/tool/ortto) | 30,844 | -22.1% | Free Trial, Contact for Pricing | Customer data, marketing automation and analytics, together | [.md](https://openaitools.app/tool/ortto.md) |
| 9 | [Lebesgue](https://openaitools.app/tool/lebesgue) | 23,737 | -24.3% | Freemium, Free Trial | An AI CMO that explains your e-commerce marketing data and tells you what to do next | [.md](https://openaitools.app/tool/lebesgue.md) |
| 10 | [WorkMagic](https://openaitools.app/tool/workmagic-io) | 14,786 | -40.2% | Contact for Pricing | Triangulated measurement: incrementality, MMM and causal attribution | [.md](https://openaitools.app/tool/workmagic-io.md) |

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Source: https://openaitools.app/compare/booleanmaths-pulse-vs-bythenumbersapp-com

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