# Brevo vs Celeste Brevo records 6,527,382 monthly visits with +5.8% month-over-month growth and Freemium pricing. Celeste records 125 monthly visits with -91.1% growth and Contact for Pricing pricing. | Metric | [Brevo](https://openaitools.app/tool/brevo) | [Celeste](https://openaitools.app/tool/celeste) | | :--- | :--- | :--- | | Website URL | https://www.brevo.com | https://www.celesteai.com | | Categories | AI Email Marketing, AI CRM, AI Marketing, AI Sales Assistant | AI For Finance, AI Workflow, AI Productivity Tools | | Pricing Model | Freemium | Contact for Pricing | | Monthly Visits | 6,527,382 | 125 | | MoM Growth Rate | +5.8% | -91.1% | | Primary Market | France | Brazil | | Direct Visits | 4,225,469 | 53 | | Review Score | 4.5 | 4.1 | | Saved Count | 0 | 0 | | Supported Platforms | Website | Website | ## Brevo Brevo is an integrated customer engagement platform used by hundreds of thousands of businesses, from solo entrepreneurs to enterprises. It brings together campaign and automation tools, transactional messaging, sales management, and a customer data platform so marketing, sales, and support teams work from a single source of truth. Channels cover email, SMS, WhatsApp, web and mobile push, live chat, chatbot, VoIP phone, and mobile wallet, while the CRM side offers custom pipelines, sales automation, and meeting scheduling. Integrations extend to more than 150 tools including Shopify, WordPress, Stripe, and Zapier, and developers get an open API, SDKs, and detailed guides. Brevo has moved to an AI-first approach with its Aura agents: a Marketing Agent generates copy and auto-segments audiences, a Sales Assistant enriches contacts and drafts outreach, a Data Analyst answers questions in plain language, and a Conversations Agent summarizes chats and tailors replies. A free tier is available, with paid plans scaling by email volume and contacts. **Pricing & Plans:** Freemium. A free plan is available with daily sending limits and basic features; paid plans scale with the number of contacts and monthly email volume, and higher tiers add advanced automation, loyalty, and enterprise-grade security. Custom pricing and demos are offered for larger organizations. - **Multichannel campaigns:** Run email, SMS, WhatsApp, push, and mobile wallet campaigns from a drag-and-drop editor with ready-made templates. - **Marketing automation:** Build no-code workflows and multichannel customer journeys with A/B testing, advanced segmentation, and web and event tracking. - **Built-in CRM and sales tools:** Manage deals with custom pipelines, sales automation, live chat, chatbot, and meeting scheduling in the same platform. - **Aura AI agents:** AI agents generate campaign copy, auto-segment audiences, optimize send times, enrich contacts, and turn data questions into visual insights. - **Transactional messaging and API:** Send real-time email, SMS, and WhatsApp via SMTP relay or API, backed by SDKs, developer guides, and 150+ integrations. **Strengths:** Very broad channel coverage in a single platform, from email and SMS to WhatsApp, push, and live chat; Free tier makes it easy to start without a credit card; More than 150 integrations plus an open API and SDKs for developers; AI agents embedded across marketing, sales, and analytics tasks **Limitations:** Feature density can be overwhelming for very small teams; Free plan has daily sending limits that serious campaigns will outgrow; Costs rise as contact lists and email volume grow [Profile (Markdown)](https://openaitools.app/tool/brevo.md) ## Celeste Celeste is an agentic AI platform purpose-built for collections in SMB lending. Rather than bolting automation onto a generic CRM, it models the entire collection lifecycle: identifying at-risk borrowers early, deciding which action to take on each account, sending personalized outreach, and adapting the approach as borrower behavior changes. The company positions it as a way to get the output of many skilled collectors, working continuously and consistently. The platform is aimed at organizations that carry loan books and need to recover on them: debt buyers, loan servicers, finance companies, fintechs, banks, and collection agencies. Its core capabilities are intelligent automation of collection workflows, real-time insights into borrower behavior and risk, and measurable improvements in recovery rates while cutting manual effort. Celeste also highlights template auto-population and workflows built for SMB lending rather than generic debt collection. Celeste offers a comparison against traditional collections tooling, contrasting adaptive workflows, live borrower data, and personalized strategies with the static, manual, one-size-fits-all approaches it says are common. The company is headquartered in New York. Pricing is not published; interested teams book a demo to discuss a tailored arrangement for their portfolio. **Pricing & Plans:** Pricing is not published. Celeste is offered as a demo-led, contact-for-pricing arrangement tailored to each lender's portfolio. - **Intelligent automation:** Autonomous AI agents run collections workflows and borrower outreach with far less manual input. - **Real-time borrower insights:** See borrower behavior and shifting risk signals the moment they change, not in a stale monthly report. - **Personalized collection strategies:** Outreach and treatment adapt to each account rather than following a single rigid script. - **Template autopopulation:** Collection templates are filled automatically with account context, cutting repetitive drafting work. - **Built for SMB lending:** Designed around business loans, crypto loans, MCA and factoring collections rather than generic debt recovery. **Strengths:** Purpose-built for SMB lending collections rather than repurposed CRM; Agentic automation can run outreach continuously across large books; Real-time risk and borrower insights support faster decisions; Aims to lift recovery rates while reducing manual workload **Limitations:** No public pricing, so budgeting requires a sales conversation; Requires connecting loan and borrower data to deliver value; Collections is a regulated area, so deployment review is needed [Profile (Markdown)](https://openaitools.app/tool/celeste.md) ## Frequently Asked Questions ### How do Brevo and Celeste compare in monthly traffic? Brevo has 6,527,382 monthly visits, while Celeste has 125. Traffic estimates describe audience size, not product quality. ### How do their growth rates compare? Brevo has a month-over-month growth rate of +5.8%; Celeste has -91.1%. ### How does pricing compare? Brevo: Freemium. Freemium. A free plan is available with daily sending limits and basic features; paid plans scale with the number of contacts and monthly email volume, and higher tiers add advanced automation, loyalty, and enterprise-grade security. Custom pricing and demos are offered for larger organizations. Celeste: Contact for Pricing. Pricing is not published. Celeste is offered as a demo-led, contact-for-pricing arrangement tailored to each lender's portfolio. ## Alternatives | # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) | | :--- | :--- | :--- | :--- | :--- | :--- | :--- | | 1 | [Mailchimp](https://openaitools.app/tool/mailchi-mp) | 10,071,636 | +1.1% | Freemium | Similar all-in-one email marketing and automation suite, but with a more established design ecosystem and slightly different pricing tiers. | [.md](https://openaitools.app/tool/mailchi-mp.md) | | 2 | [Klaviyo](https://openaitools.app/tool/klaviyo) | 6,674,207 | +6.1% | Paid | Exceptional focus on eCommerce data and advanced segmentation, though less of a general-purpose small business CRM than Brevo. | [.md](https://openaitools.app/tool/klaviyo.md) | | 3 | [MailerLite AI Drag & Drop Editor](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor) | 4,999,868 | -3% | Freemium, Paid | Simpler, highly intuitive email campaign builder with great free tiers, but lighter on built-in CRM and multi-channel features. | [.md](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor.md) | | 4 | [GetResponse](https://openaitools.app/tool/getresponse-fr) | 2,174,621 | +1.3% | Free Trial, Paid | Comprehensive online marketing suite with built-in webinars and landing pages, though interface can feel busier. | [.md](https://openaitools.app/tool/getresponse-fr.md) | | 5 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Highly customizable modern CRM with flexible data models, but lacks Brevo's native high-volume email marketing and SMS broadcasting. | [.md](https://openaitools.app/tool/attio.md) | | 6 | [TrueAccord](https://openaitools.app/tool/trueaccord-com) | 695,918 | -10.6% | Contact for Pricing | Collect faster from happier people | [.md](https://openaitools.app/tool/trueaccord-com.md) | | 7 | [ActiveCampaign AI](https://openaitools.app/tool/activecampaign-ai) | 526,760 | +0.5% | Free Trial, Paid | Powerful advanced marketing automation and CRM pipelines, though with a steeper learning curve for simple email campaigns. | [.md](https://openaitools.app/tool/activecampaign-ai.md) | | 8 | [Process Street](https://openaitools.app/tool/process-street) | 226,993 | +17.8% | Free Trial, Contact for Pricing | Turn policies into AI-enforced workflows you can prove | [.md](https://openaitools.app/tool/process-street.md) | | 9 | [Beam AI](https://openaitools.app/tool/beam-ai) | 157,935 | +37.6% | Contact for Pricing | An agentic automation platform that turns manual enterprise processes into self-running workflows | [.md](https://openaitools.app/tool/beam-ai.md) | | 10 | [Mailmodo](https://openaitools.app/tool/mailmodo-2-0-yc-s21) | 124,288 | -0.2% | Freemium | Focuses heavily on interactive AMP emails to boost conversion rates, but offers less traditional CRM depth. | [.md](https://openaitools.app/tool/mailmodo-2-0-yc-s21.md) | --- Source: https://openaitools.app/compare/brevo-vs-celeste More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)