# Brevo vs Shortwave

Brevo records 6,527,382 monthly visits with +5.8% month-over-month growth and Freemium pricing. Shortwave records 193,316 monthly visits with -5.1% growth and Freemium, Free Trial pricing.

| Metric | [Brevo](https://openaitools.app/tool/brevo) | [Shortwave](https://openaitools.app/tool/shortwave) |
| :--- | :--- | :--- |
| Website URL | https://www.brevo.com | https://www.shortwave.com |
| Categories | AI Email Marketing, AI CRM, AI Marketing, AI Sales Assistant | AI Email Assistant, AI Email Writer, AI Summarizer, AI Agent |
| Pricing Model | Freemium | Freemium, Free Trial |
| Monthly Visits | 6,527,382 | 193,316 |
| MoM Growth Rate | +5.8% | -5.1% |
| Primary Market | France | United States |
| Direct Visits | 4,225,469 | 155,928 |
| Review Score | 4.5 | 4.5 |
| Saved Count | 0 | 2 |
| Supported Platforms | Website | Website |

## Brevo

Brevo is an integrated customer engagement platform used by hundreds of thousands of businesses, from solo entrepreneurs to enterprises. It brings together campaign and automation tools, transactional messaging, sales management, and a customer data platform so marketing, sales, and support teams work from a single source of truth.

Channels cover email, SMS, WhatsApp, web and mobile push, live chat, chatbot, VoIP phone, and mobile wallet, while the CRM side offers custom pipelines, sales automation, and meeting scheduling. Integrations extend to more than 150 tools including Shopify, WordPress, Stripe, and Zapier, and developers get an open API, SDKs, and detailed guides.

Brevo has moved to an AI-first approach with its Aura agents: a Marketing Agent generates copy and auto-segments audiences, a Sales Assistant enriches contacts and drafts outreach, a Data Analyst answers questions in plain language, and a Conversations Agent summarizes chats and tailors replies. A free tier is available, with paid plans scaling by email volume and contacts.

**Pricing & Plans:** Freemium. A free plan is available with daily sending limits and basic features; paid plans scale with the number of contacts and monthly email volume, and higher tiers add advanced automation, loyalty, and enterprise-grade security. Custom pricing and demos are offered for larger organizations.

- **Multichannel campaigns:** Run email, SMS, WhatsApp, push, and mobile wallet campaigns from a drag-and-drop editor with ready-made templates.
- **Marketing automation:** Build no-code workflows and multichannel customer journeys with A/B testing, advanced segmentation, and web and event tracking.
- **Built-in CRM and sales tools:** Manage deals with custom pipelines, sales automation, live chat, chatbot, and meeting scheduling in the same platform.
- **Aura AI agents:** AI agents generate campaign copy, auto-segment audiences, optimize send times, enrich contacts, and turn data questions into visual insights.
- **Transactional messaging and API:** Send real-time email, SMS, and WhatsApp via SMTP relay or API, backed by SDKs, developer guides, and 150+ integrations.

**Strengths:** Very broad channel coverage in a single platform, from email and SMS to WhatsApp, push, and live chat; Free tier makes it easy to start without a credit card; More than 150 integrations plus an open API and SDKs for developers; AI agents embedded across marketing, sales, and analytics tasks

**Limitations:** Feature density can be overwhelming for very small teams; Free plan has daily sending limits that serious campaigns will outgrow; Costs rise as contact lists and email volume grow

[Profile (Markdown)](https://openaitools.app/tool/brevo.md)

## Shortwave

Shortwave was built by a team of ex-Googlers and is often described as the spiritual successor to Google Inbox. Its starting point is a faster, more organized inbox: tabs and bundles separate what matters from newsletters and promotions, emails convert into a prioritized to-do list, delivery schedules keep interruptions off your clock, and keyboard-first navigation keeps your hands off the mouse. Read receipts and link tracking add the context you normally only get from a sales tool.

The AI layer is where the product has moved furthest. Shortwave's agent works like an assistant inside the mailbox: give it a prompt and it will organize messages, draft replies in your own writing style, check availability and create calendar events, or analyze an entire team's mail and attachments to answer a question. AI filters written in plain English replace traditional rule builders, and autocomplete suggests real links, facts and phrases pulled from your own email history.

Team features address a familiar problem — discussing email in a separate chat app. Shared threads update in real time, teammates can leave private comments on a message, assignments create a clear owner, and shared labels build a common searchable archive. The platform reports CASA Tier 2 compliance, privacy features such as an image proxy and tracking-pixel blocking, and integrations with Slack, Notion, Asana, HubSpot and a sister product, Tasklet, for broader workflow automation. Clients are available for iOS, Android, Mac and Windows.

**Pricing & Plans:** Freemium with a free plan and no credit card required to start. Paid personal and business tiers unlock higher AI usage limits and advanced automation, including the Tasklet workflow product; a free trial is available.

- **Agentic AI assistant:** A conversational agent that organizes your inbox, identifies what matters, drafts replies, writes scheduling emails and runs multi-step workflows from a single prompt.
- **Automatic inbox organization:** Plain-language AI filters and scripts that automatically label, archive, star or sweep messages so you reach inbox zero faster.
- **AI search across email and files:** Ask questions in natural language and search across your own messages — or your whole team's emails and attachments — to get answers rather than links.
- **Real-time team collaboration:** Shared threads, private comments, assigned next steps and shared labels give a team one live view of important conversations.
- **Scheduling and follow-up tools:** Calendar checking, event creation, smart snooze suggestions, delivery schedules, link tracking and follow-up reminders all run inside the inbox.

**Strengths:** Genuinely agentic AI rather than a bolt-on summarize button; Collaboration features remove the need to paste screenshots into Slack; Keyboard-first, fast interface with a modern inbox layout; Broad integration set including Slack, Notion, Asana and HubSpot

**Limitations:** It is a full email client, so migrating means bringing your inbox and workflow with you; Advanced automation lives in paid tiers; Some features depend on connecting external tools like Slack, Notion and HubSpot; The feature set is deep enough that new users need time to learn the automation model

[Profile (Markdown)](https://openaitools.app/tool/shortwave.md)

## Frequently Asked Questions

### How do Brevo and Shortwave compare in monthly traffic?

Brevo has 6,527,382 monthly visits, while Shortwave has 193,316. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Brevo has a month-over-month growth rate of +5.8%; Shortwave has -5.1%.

### How does pricing compare?

Brevo: Freemium. Freemium. A free plan is available with daily sending limits and basic features; paid plans scale with the number of contacts and monthly email volume, and higher tiers add advanced automation, loyalty, and enterprise-grade security. Custom pricing and demos are offered for larger organizations. Shortwave: Freemium, Free Trial. Freemium with a free plan and no credit card required to start. Paid personal and business tiers unlock higher AI usage limits and advanced automation, including the Tasklet workflow product; a free trial is available.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Mailchimp](https://openaitools.app/tool/mailchi-mp) | 10,071,636 | +1.1% | Freemium | Similar all-in-one email marketing and automation suite, but with a more established design ecosystem and slightly different pricing tiers. | [.md](https://openaitools.app/tool/mailchi-mp.md) |
| 2 | [Klaviyo](https://openaitools.app/tool/klaviyo) | 6,674,207 | +6.1% | Paid | Exceptional focus on eCommerce data and advanced segmentation, though less of a general-purpose small business CRM than Brevo. | [.md](https://openaitools.app/tool/klaviyo.md) |
| 3 | [Superhuman](https://openaitools.app/tool/superhuman) | 6,514,241 | +7.9% | Paid | Lightning-fast email productivity suite with powerful AI triage and shortcuts, but carries a steep subscription price. | [.md](https://openaitools.app/tool/superhuman.md) |
| 4 | [MailerLite AI Drag & Drop Editor](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor) | 4,999,868 | -3% | Freemium, Paid | Simpler, highly intuitive email campaign builder with great free tiers, but lighter on built-in CRM and multi-channel features. | [.md](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor.md) |
| 5 | [GetResponse](https://openaitools.app/tool/getresponse-fr) | 2,174,621 | +1.3% | Free Trial, Paid | Comprehensive online marketing suite with built-in webinars and landing pages, though interface can feel busier. | [.md](https://openaitools.app/tool/getresponse-fr.md) |
| 6 | [Attio](https://openaitools.app/tool/attio) | 1,652,928 | -4.2% | Free Trial, Contact for Pricing | Highly customizable modern CRM with flexible data models, but lacks Brevo's native high-volume email marketing and SMS broadcasting. | [.md](https://openaitools.app/tool/attio.md) |
| 7 | [Missive](https://openaitools.app/tool/missive) | 631,353 | +0.2% | Free Trial, Paid | Collaborative email client combining shared inboxes, team chat, and AI assistance for streamlined workflow management. | [.md](https://openaitools.app/tool/missive.md) |
| 8 | [ActiveCampaign AI](https://openaitools.app/tool/activecampaign-ai) | 526,760 | +0.5% | Free Trial, Paid | Powerful advanced marketing automation and CRM pipelines, though with a steeper learning curve for simple email campaigns. | [.md](https://openaitools.app/tool/activecampaign-ai.md) |
| 9 | [Spark Mail](https://openaitools.app/tool/spark-mail) | 435,229 | -13.5% | Freemium, Free Trial | Feature-rich cross-platform email client with integrated AI summarization and writing tools across multiple devices. | [.md](https://openaitools.app/tool/spark-mail.md) |
| 10 | [Carly AI](https://openaitools.app/tool/carly-ai) | 340,001 | +1.5% | Freemium | Versatile AI assistant for inbox management and scheduling accessed directly via email, SMS, or WhatsApp. | [.md](https://openaitools.app/tool/carly-ai.md) |

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Source: https://openaitools.app/compare/brevo-vs-shortwave

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