# Brilliant vs Effy

Brilliant records 2,426,610 monthly visits with -11.9% month-over-month growth and Freemium pricing. Effy records 13,992 monthly visits with -26.1% growth and Freemium, Contact for Pricing pricing.

| Metric | [Brilliant](https://openaitools.app/tool/brilliant) | [Effy](https://openaitools.app/tool/effy) |
| :--- | :--- | :--- |
| Website URL | https://brilliant.org | https://www.effy.ai |
| Categories | AI Course, AI Tutorial, AI For Data Analytics | AI Productivity Tools, AI Task Management, AI Review Generator |
| Pricing Model | Freemium | Freemium, Contact for Pricing |
| Monthly Visits | 2,426,610 | 13,992 |
| MoM Growth Rate | -11.9% | -26.1% |
| Primary Market | United States | United States |
| Direct Visits | 1,204,931 | 5,599 |
| Review Score | 4.6 | 4.3 |
| Saved Count | 0 | 2 |
| Supported Platforms | Website | Website |

## Brilliant

Brilliant takes a different approach to learning: rather than watching long videos or reading dense textbooks, you build understanding by solving interactive problems. Lessons break big ideas down into small visual steps, so concepts in algebra, calculus, statistics, logic and Python become intuitive. The platform is designed for self-paced learners from roughly middle-school level up to college and beyond, and it adds a new AI tutor called Koji who asks guiding questions and sketches on screen to help you find answers yourself.

Beyond pure math, Brilliant covers computer science fundamentals, programming, data analysis and how modern AI actually works, including neural networks, tokenization and model reasoning. Each track uses mastery assessments that adapt to your level, revisiting weak spots and serving targeted practice so progress is measurable rather than vague. Real-world examples, such as image filters or password security, connect abstract ideas to everyday technology.

The platform is also used by schools and families. It is accredited by ACS WASC, certified under the kidSAFE/COPPA program, and offers classroom and teacher programs so educators can assign adaptive lessons and homework. For individual learners, the app is available on web and mobile, with progress syncing across devices.

**Pricing & Plans:** Brilliant uses a freemium model: a limited free experience is available, while a Premium subscription unlocks the full course library and unlimited practice. Annual plans are the cheapest per month, and there are separate school/classroom plans.

- **Interactive problem-based lessons:** Learn math, science, CS and AI through short, visual exercises that build intuition step by step rather than passive video watching.
- **Koji AI tutor:** A visual, interactive tutor that works on a shared canvas, asks guiding questions and gives hints without simply revealing the answer.
- **Adaptive mastery assessments:** Quizzes and reviews adapt to your level, tracking what you have mastered and resurfacing topics that still need work.
- **Coding and CS foundations:** Write and run real code to learn programming logic, algorithms, data structures and debugging skills relevant to the AI era.
- **Courses for schools and families:** Accredited classroom programs let teachers assign adaptive lessons, with kidSAFE/COPPA-certified privacy protections.

**Strengths:** Hands-on, visual format makes abstract concepts easier to grasp; Access to the Koji AI tutor that guides rather than gives away answers; Accredited and kidSAFE/COPPA certified, suitable for schools and families; Works across web and mobile with syncing progress

**Limitations:** Full course library requires a paid Premium subscription; Not a replacement for formal instruction or credentials; Some advanced or niche topics are not covered deeply

[Profile (Markdown)](https://openaitools.app/tool/brilliant.md)

## Effy

Effy takes a deliberately focused approach to performance management. Instead of shipping fifteen modules employees never open, it concentrates on the two things most HR teams actually need to run: review cycles and the goals that should inform them. That means 360-degree feedback, peer reviews, upward reviews, self-assessments, probation check-ins and annual reviews, all with customizable forms, flexible workflows, visibility and anonymisation controls, and automated reminders through Slack and email.

The AI layer is where Effy saves the most time. Raw feedback is turned into clear summaries and reports ready to present, so managers spend their effort on conversations rather than on assembling comments into a document. Goals and OKRs cascade from company to team to individual level, with progress tracked as measurable metrics, project-style action items or auto-calculated values from child goals, and stakeholder reviews of accomplishments are built in.

Effy leans hard into the done-with-you model. The company reports that 350+ organisations across more than 30 countries use it and that 84% of customers launch without an implementation call, since most HR teams can run their first cycle the same day they sign up. Pricing starts at $3 per seat per month with no implementation fees, and the free plan covers up to five users with no time limit. Review data is hosted on AWS with an EU region available for data residency, and the platform states GDPR compliance with retention and deletion controls.

**Pricing & Plans:** Freemium with paid tiers. The free plan supports up to 5 users with no time limit, and the entry paid price is $3 per seat per month — the company states there are no implementation fees. Larger or more complex needs are priced via contact with sales.

- **AI-generated review summaries:** Raw feedback from reviews is distilled into individual and company-wide reports that are ready to present, cutting the administrative work of each cycle.
- **Every review type in one system:** Run 360s, peer reviews, upward reviews, self-assessments, probation check-ins and annual reviews with customizable forms and flexible workflows.
- **Cascading goals and OKRs:** Set company, team and individual goals with auto-calculated progress, then include them automatically in review cycles.
- **Slack-native workflows:** Reminders and review tasks arrive where employees already work, with email automation for those who prefer it.
- **Anonymisation and data controls:** Visibility and anonymisation settings protect candid feedback, with AWS hosting, an optional EU region, GDPR compliance and retention controls.

**Strengths:** Publishes transparent starting pricing at $3 per seat per month with a genuinely usable free tier for up to 5 users; Fast setup — most teams launch without an implementation call, per the vendor; AI summaries and reports remove the biggest time sink in review cycles; Slack and email automation plus goal cascading keep the process running without chasing

**Limitations:** Positioned for 30–1,000+ employee companies, so very large enterprises may outgrow it; Fewer adjacent HR modules than broad suites like Lattice; Custom or complex needs move to contact-for-pricing, which is less predictable

[Profile (Markdown)](https://openaitools.app/tool/effy.md)

## Frequently Asked Questions

### How do Brilliant and Effy compare in monthly traffic?

Brilliant has 2,426,610 monthly visits, while Effy has 13,992. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Brilliant has a month-over-month growth rate of -11.9%; Effy has -26.1%.

### How does pricing compare?

Brilliant: Freemium. Brilliant uses a freemium model: a limited free experience is available, while a Premium subscription unlocks the full course library and unlimited practice. Annual plans are the cheapest per month, and there are separate school/classroom plans. Effy: Freemium, Contact for Pricing. Freemium with paid tiers. The free plan supports up to 5 users with no time limit, and the entry paid price is $3 per seat per month — the company states there are no implementation fees. Larger or more complex needs are priced via contact with sales.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Coddy](https://openaitools.app/tool/coddy-tech) | 7,478,457 | +17.8% | Freemium | Focuses specifically on interactive programming and coding lessons, whereas Brilliant covers broad STEM and math concepts. | [.md](https://openaitools.app/tool/coddy-tech.md) |
| 2 | [Astra AI](https://openaitools.app/tool/astra-ai) | 7,356,157 | +40.3% | Freemium, Paid | Your personal AI tutor for every subject, from notes to exam day. | [.md](https://openaitools.app/tool/astra-ai.md) |
| 3 | [DataCamp](https://openaitools.app/tool/datacamp-com) | 6,237,230 | -0.4% | Freemium | Provides deep interactive training for data science and programming, but omits foundational math and general science topics. | [.md](https://openaitools.app/tool/datacamp-com.md) |
| 4 | [Up Learn](https://openaitools.app/tool/uplearn-co-uk) | 1,346,342 | +49.9% | Free Trial, Paid | AI-powered A Level and GCSE courses with a top-grades-or-refund guarantee | [.md](https://openaitools.app/tool/uplearn-co-uk.md) |
| 5 | [LabEx.io](https://openaitools.app/tool/labex-io) | 1,127,110 | -9.3% | Freemium | Learn Linux, DevOps, and cybersecurity by doing — inside real online labs. | [.md](https://openaitools.app/tool/labex-io.md) |
| 6 | [Gauth](https://openaitools.app/tool/gauth) | 619,147 | +180.7% | Free Trial | Excels at step-by-step homework solving and AI tutoring, but provides less structured visual concept-building courses. | [.md](https://openaitools.app/tool/gauth.md) |
| 7 | [Motion](https://openaitools.app/tool/usemotion-com) | 511,886 | -15.5% | Free Trial, Paid | The AI super app for work — tasks, projects, calendar and meetings in one place | [.md](https://openaitools.app/tool/usemotion-com.md) |
| 8 | [Smartick](https://openaitools.app/tool/smartick-es) | 361,154 | -9.1% | Free Trial, Paid | Provides adaptive daily math and logic practice for children, but has less emphasis on advanced visual science lessons. | [.md](https://openaitools.app/tool/smartick-es.md) |
| 9 | [Leapsome](https://openaitools.app/tool/leapsome) | 290,483 | -9.6% | Contact for Pricing | Agentic HR platform uniting HRIS, performance and talent management | [.md](https://openaitools.app/tool/leapsome.md) |
| 10 | [Careerflow](https://openaitools.app/tool/careerflow-ai) | 252,782 | -17.2% | Freemium | AI career copilot for resumes, LinkedIn, and the whole job hunt | [.md](https://openaitools.app/tool/careerflow-ai.md) |

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Source: https://openaitools.app/compare/brilliant-vs-effy

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