SpecialistFocuses specifically on interactive programming and coding lessons, whereas Brilliant covers broad STEM and math concepts.
Brilliant records 2,426,610 monthly visits with -11.9% month-over-month growth and Freemium pricing. Ello records 37,385 monthly visits with -5.7% growth and Free Trial, Paid pricing.

AI reading and math teacher that adapts to your child in real time
| Dimension / Metric | ![]() | ![]() |
|---|---|---|
| Official Domain | brilliant.org | ello.com |
| Pricing Model | Freemium | Free Trial, Paid |
| Monthly Visits | 2.43M (2,426,610) | 37.39K (37,385) |
| MoM Traffic Delta | -326.35K (-11.9%) | -2.25K (-5.7%) |
| Primary Market & Share | 🇺🇸 United States (41.9%) | 🇰🇪 Kenya (61.5%) |
| Direct Visits / mo | 1.2M | 30.04K |
| User Rating | 4.6 | 4.4 |
| Supported Platforms | Website | Website |

Interactive math, coding and AI tutoring you learn by doing
Learn math, science, CS and AI through short, visual exercises that build intuition step by step rather than passive video watching.
A visual, interactive tutor that works on a shared canvas, asks guiding questions and gives hints without simply revealing the answer.
Quizzes and reviews adapt to your level, tracking what you have mastered and resurfacing topics that still need work.
Write and run real code to learn programming logic, algorithms, data structures and debugging skills relevant to the AI era.

AI reading and math teacher that adapts to your child in real time
Ello listens as the child reads aloud, tracking correct letter sounds and words so the lesson can advance only when the child is genuinely ready.
Instead of a fixed path, the AI chooses what to work on next based on how the child performs in the current moment.
Children invent original illustrated stories about topics they love, turning their own interests into reading practice.
A curated collection of levelled books that grows with the child from their current level into more advanced material.
SpecialistFocuses specifically on interactive programming and coding lessons, whereas Brilliant covers broad STEM and math concepts.

SpecialistYour personal AI tutor for every subject, from notes to exam day.

SpecialistProvides deep interactive training for data science and programming, but omits foundational math and general science topics.

SpecialistAI-powered A Level and GCSE courses with a top-grades-or-refund guarantee
SpecialistLearn Linux, DevOps, and cybersecurity by doing — inside real online labs.
SpecialistLearn Linux, DevOps, and cybersecurity by doing — inside real online labs.
AI English speaking coach with instant pronunciation feedback

Learn a new language by talking to lifelike AI tutors
Learn a new language by talking to lifelike AI tutors

Excels at step-by-step homework solving and AI tutoring, but provides less structured visual concept-building courses.
Excels at step-by-step homework solving and AI tutoring, but provides less structured visual concept-building courses.

Accent training with Hollywood coaches and real-time speech AI
Accent training with Hollywood coaches and real-time speech AI
AI Quran companion for recitation, memorization, and real-time mistake detection
AI Quran companion for recitation, memorization, and real-time mistake detection

AI language and skills assessments for hiring and education
AI language and skills assessments for hiring and education