Mercer (formerly Cala) vs Shutterstock AI Image Generator

Generate garment and product concepts from text prompts or reference imagery, refine them with text-to-image, product variations and an AI Paintbrush editing tool.

Train a custom fine-tuned model on your own collection and inspiration imagery so new development stays on-brand and visually consistent.

Store, organize and update images, video, 3D files and spreadsheets in one place instead of tracking them across drives and inboxes.

Comment and add measurements directly on files, assign tasks with notifications, and keep production timelines on track with checklists and reviews.

Provides single-dashboard access to leading third-party visual models—including OpenAI GPT Image 2, Google Imagen 4 Ultra, Gemini 3.1 Flash, and Runway Gen-4—with an automated recommender that matches prompts to the best engine.

Attaches a commercial Shutterstock Standard License and $10,000 legal indemnification to every downloaded AI image, with full human-reviewed indemnification available on Enterprise and Business tiers.

Includes browser-based inpainting, magic object erasure, background removal, image reference guidance, and aspect-ratio canvas expansion that routes royalties directly to the original contributor when editing stock photos.

Displays stock photos, vectors, 3D assets, and AI generation options in one workflow, complemented by official ChatGPT and Claude connectors for conversational asset discovery.