# Clay vs Rivet.dev

Clay records 1,267,465 monthly visits with -2.7% month-over-month growth and Freemium, Free Trial, Contact for Pricing pricing. Rivet.dev records 21,359 monthly visits with -44.3% growth and Freemium, Contact for Pricing pricing.

| Metric | [Clay](https://openaitools.app/tool/clay-2-0) | [Rivet.dev](https://openaitools.app/tool/rivet-dev) |
| :--- | :--- | :--- |
| Website URL | https://www.clay.com | https://rivet.dev |
| Categories | AI Agent, AI Lead Generation, AI Sales, AI CRM | AI Agent, AI Workflow, AI Developer Tools, AI App Builder |
| Pricing Model | Freemium, Free Trial, Contact for Pricing | Freemium, Contact for Pricing |
| Monthly Visits | 1,267,465 | 21,359 |
| MoM Growth Rate | -2.7% | -44.3% |
| Primary Market | United States | United States |
| Direct Visits | 744,956 | 10,710 |
| Review Score | 4.7 | 4.5 |
| Saved Count | 2 | 0 |
| Supported Platforms | Website | Website |

## Clay

Clay brings together the three pillars of modern go-to-market work: data, reasoning, and activation. On the data side, its marketplace lets you buy and combine records from more than 200 providers under a single contract, with waterfall enrichment that queries multiple sources and keeps the best match. Signals and intent tracking surface job changes, promotions, and buying activity so you know when an account is actually in-market.

On top of that data layer, Clay runs agentic workflows. Its global agent and account agents research companies and people with AI, score and route leads, and write personalized outreach — and you can chain these steps into long-form automations or call them through the CLI and API. Because the same canvas handles enrichment, scoring, and messaging, teams stop stitching together spreadsheets, point tools, and scripts.

The activation layer is what makes the platform practical: sync targeted audiences to LinkedIn, Meta, and Google Ads, push enriched records back into your CRM with reverse ETL, or send personalized sequences through Clay's native sequencer. Clay is aimed at GTM ops, sales, marketing, and enterprise teams that want a repeatable, testable system rather than a pile of one-off campaigns.

**Pricing & Plans:** Clay uses flexible, plan-based pricing with a 14-day free trial and a free entry point for individuals getting started, while larger teams and enterprises are quoted based on seats, credits, and data usage. Contact Clay for detailed enterprise pricing.

- **Waterfall data enrichment:** Query 200+ data and AI providers from one contract and cascade across them to maximize coverage and accuracy.
- **Agentic research & scoring:** Clay's global agent and account agents research companies and people with AI, then score and route leads automatically.
- **Signals & intent tracking:** Monitor job changes, promotions, hiring activity, and other buying signals to target accounts at the right moment.
- **Workflow orchestration & CLI/API:** Chain enrichment, reasoning, and outreach into long-running workflows, or build programmatically with Clay's CLI, API, and MCP tooling.
- **Multi-channel activation:** Sync audiences to LinkedIn, Meta, and Google Ads, push data back to CRM via reverse ETL, and run personalized sequences natively.

**Strengths:** Unifies data enrichment, AI research, and multi-channel activation in a single platform; Marketplace with 200+ providers and waterfall enrichment delivers strong coverage; Powerful workflow automation with CLI, API, and MCP access for technical teams; Large, active community plus Clay University, livestreams, and education resources

**Limitations:** Steep learning curve — the flexible canvas can overwhelm new users; Credit-based data usage costs can scale quickly for high-volume teams; Enterprise pricing is quote-based, which complicates budget planning

[Profile (Markdown)](https://openaitools.app/tool/clay-2-0.md)

## Rivet.dev

At its core Rivet replaces the container per agent with an in-process primitive. An Actor runs inside your existing Node.js or Bun backend rather than in its own container or VM, which is why Rivet reports cold starts measured in single-digit milliseconds and a footprint of tens of kilobytes per Actor instead of hundreds of megabytes. Each Actor carries a SQLite database for memory, can access a filesystem and shell, sleeps when idle, and wakes with its durable state ready for the next request.

The platform handles the operational pieces teams usually build themselves: fault tolerance that reschedules Actors when a node goes down, multi-region placement that routes requests to wherever an Actor currently lives, end-to-end type safety where Actor definitions generate client types, and scheduling via cron or self-set timestamps. Storage is pulled apart into two tiers — a fast SSD for instant writes and object storage that settles writes at a fraction of the cost — so running many small databases stays affordable.

Rivet positions itself as infrastructure for the "agentic era" and can be deployed as a managed cloud, inside your own VPC through a bring-your-own-cloud model, or fully self-hosted down to air-gapped networks. It is open source under Apache 2.0, backed by Y Combinator and a16z Speedrun, and integrates with popular coding agents and frameworks.

**Pricing & Plans:** Rivet Cloud uses a plan-plus-nodes model. The control plane is Free ($0) for prototyping, Hobby at $10/month, Team at $120/month, and Enterprise at $900/month, each raising control-plane redundancy, Actor Node caps, and support. Actor Nodes are billed per month on top, from $4.20 (R-5) to $94.50 (R-160). Self-hosting is free and open source under Apache 2.0, and startups from Y Combinator or a16z Speedrun get 50% off the Team plan for 12 months.

- **Durable actors with persistent state:** Every Actor gets a SQLite database and a filesystem, so an agent's memory and progress survive restarts and idle periods without a separate database.
- **Lightweight secure sandboxing:** Run untrusted or AI-generated code on your own infrastructure with fine-grained control over network access, filesystem permissions, and resource limits.
- **Fault tolerance and workflows:** A node failure reschedules its Actors elsewhere with state intact, and multi-step work replays after a crash — with no checkpointing harness to build yourself.
- **Realtime and multiplayer:** Address an Actor directly over HTTP or hold a live WebSocket, and use the React SDK to subscribe components to an Actor's state in real time.
- **One-binary deployment and observability:** Ship with a single stateless Rust binary, embeds storage in S3-compatible buckets, and emits OpenTelemetry traces, metrics, and logs to your existing collector.

**Strengths:** Four-digit millisecond cold starts and a very small per-Actor memory footprint let a single server host far more agents; Open source (Apache 2.0) with a single Rust binary, so it can be self-hosted, run in a VPC, or air-gapped; Durable state via per-Actor SQLite plus object-storage-backed tiers keeps agents restart-safe and cheap; Strong developer ergonomics: typed SDKs, a React SDK, WebSocket networking, and OpenTelemetry baked in

**Limitations:** Requires Node.js or Bun and a working Rust-based control plane deployment for self-hosting, so it favors backend engineers over no-code users; Advanced durability and sandboxing concepts (Actors, WarpDrive storage) carry a learning curve; Managed cloud cost scales with Actor Nodes, which can climb for many mid-sized/sized nodes; Enterprise features like multi-tenancy and hardened compliance guidance sit behind sales conversations

[Profile (Markdown)](https://openaitools.app/tool/rivet-dev.md)

## Frequently Asked Questions

### How do Clay and Rivet.dev compare in monthly traffic?

Clay has 1,267,465 monthly visits, while Rivet.dev has 21,359. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Clay has a month-over-month growth rate of -2.7%; Rivet.dev has -44.3%.

### How does pricing compare?

Clay: Freemium, Free Trial, Contact for Pricing. Clay uses flexible, plan-based pricing with a 14-day free trial and a free entry point for individuals getting started, while larger teams and enterprises are quoted based on seats, credits, and data usage. Contact Clay for detailed enterprise pricing. Rivet.dev: Freemium, Contact for Pricing. Rivet Cloud uses a plan-plus-nodes model. The control plane is Free ($0) for prototyping, Hobby at $10/month, Team at $120/month, and Enterprise at $900/month, each raising control-plane redundancy, Actor Node caps, and support. Actor Nodes are billed per month on top, from $4.20 (R-5) to $94.50 (R-160). Self-hosting is free and open source under Apache 2.0, and startups from Y Combinator or a16z Speedrun get 50% off the Team plan for 12 months.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Automate work across thousands of apps — no code required | [.md](https://openaitools.app/tool/zapier-com.md) |
| 2 | [Instantly](https://openaitools.app/tool/instantly) | 2,336,279 | +6% | Paid, Contact for Pricing | Combines cold email campaigns with verified leads, but focuses more on outreach execution than deep enrichment. | [.md](https://openaitools.app/tool/instantly.md) |
| 3 | [Outreach](https://openaitools.app/tool/outreach) | 958,599 | +0.4% | Contact for Pricing | AI agents that work the revenue lifecycle alongside your sellers | [.md](https://openaitools.app/tool/outreach.md) |
| 4 | [Smartlead](https://openaitools.app/tool/smartlead-ai) | 952,377 | +4.3% | Free Trial, Paid | Excels at cold email deliverability and automation, but offers fewer options for complex multi-source data enrichment. | [.md](https://openaitools.app/tool/smartlead-ai.md) |
| 5 | [Success.ai](https://openaitools.app/tool/success-ai) | 547,073 | +6.3% | Freemium, Free Trial | Offers lead generation and email warmup features, but lacks the deep data orchestration and scraping flexibility. | [.md](https://openaitools.app/tool/success-ai.md) |
| 6 | [Gumloop](https://openaitools.app/tool/gumloop) | 379,557 | -21.1% | Freemium, Paid, Contact for Pricing | Build, share, and control AI agents that actually do the work | [.md](https://openaitools.app/tool/gumloop.md) |
| 7 | [Copy.ai](https://openaitools.app/tool/copy-ai) | 344,338 | -14.8% | Freemium, Paid | Provides unified sales prospecting workflows, but is less flexible for custom spreadsheet-based data enrichment. | [.md](https://openaitools.app/tool/copy-ai.md) |
| 8 | [Mastra](https://openaitools.app/tool/mastra) | 318,954 | -5% | Freemium, Contact for Pricing | The TypeScript framework for building, deploying, and observing AI agents | [.md](https://openaitools.app/tool/mastra.md) |
| 9 | [Reply.io](https://openaitools.app/tool/reply-io) | 193,261 | -1.7% | Free Trial, Paid, Contact for Pricing | AI sales engagement and cold email outreach on autopilot | [.md](https://openaitools.app/tool/reply-io.md) |
| 10 | [Agent 37](https://openaitools.app/tool/agent-37) | 180,030 | +24.2% | Free Trial, Contact for Pricing | The low-cost cloud sandbox where AI agents actually live | [.md](https://openaitools.app/tool/agent-37.md) |

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Source: https://openaitools.app/compare/clay-2-0-vs-rivet-dev

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