
SpecialistThe pro website builder with a design agent on a fully editable canvas
SpecialistThe pro website builder with a design agent on a fully editable canvas
Contentful records 976,841 monthly visits with -4.2% month-over-month growth and Contact for Pricing pricing. Fillout records 3,923,917 monthly visits with -9.7% growth and Freemium pricing.

The composable content platform for structured, multi-channel, AI-assisted publishing
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | contentful.com | fillout.com |
| Pricing Model | Contact for Pricing | Freemium |
| Monthly Visits | 976.84K (976,841) | 3.92M (3,923,917) |
| MoM Traffic Delta | -42.49K (-4.2%) | -423.16K (-9.7%) |
| Primary Market & Share | 🇺🇸 United States (39.5%) | 🇺🇸 United States (38.6%) |
| Direct Visits / mo | 655.48K | 2.31M |
| User Rating | 4.6 | 4.4 |
| Supported Platforms | Website | Website |

The composable content platform for structured, multi-channel, AI-assisted publishing
Define reusable content types and fields rather than pages, so the same entry can be recomposed into different layouts across channels without duplication.
Content is served through REST and GraphQL APIs plus SDKs, letting any front end or service consume it without depending on a fixed presentation layer.
Locale-aware entries, roles, editorial workflows and environments support multi-market publishing with review and release control.
AI assistance sits inside the editorial workflow for drafting, editing, translation and enrichment, helping teams produce and adapt content at volume.
Build powerful forms, surveys and quizzes with AI in minutes
Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
Respondents can log in to update their answers, and forms can be restricted to internal users only.
Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.

SpecialistThe pro website builder with a design agent on a fully editable canvas
SpecialistThe pro website builder with a design agent on a fully editable canvas

Offers a similar headless CMS architecture with slices for structured content, but focuses more on frontend developer experience.
Offers a similar headless CMS architecture with slices for structured content, but focuses more on frontend developer experience.
Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout.

SpecialistSpecializes in enterprise translation management and localization workflows, whereas localization is just one module within Contentful.
SpecialistSpecializes in enterprise translation management and localization workflows, whereas localization is just one module within Contentful.

Provides visual drag-and-drop page building alongside headless content management, whereas Contentful relies more on traditional structured fields.
Provides visual drag-and-drop page building alongside headless content management, whereas Contentful relies more on traditional structured fields.

SpecialistAll-in-one collaborative workspace blending docs, tables, and AI
SpecialistAll-in-one collaborative workspace blending docs, tables, and AI
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.

Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features.

SpecialistOrchestrates AI content research and publishing workflows, but lacks Contentful's robust foundational headless content repository capabilities.
SpecialistOrchestrates AI content research and publishing workflows, but lacks Contentful's robust foundational headless content repository capabilities.

SpecialistAI quiz, poll and survey builder that turns traffic into leads
SpecialistAI quiz, poll and survey builder that turns traffic into leads

Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations.

SpecialistUnifies content marketing workflows and multi-channel distribution, trading raw headless CMS flexibility for built-in promotion tools.
SpecialistUnifies content marketing workflows and multi-channel distribution, trading raw headless CMS flexibility for built-in promotion tools.