
Offers vastly more powerful database and project management features, but is less visually polished for simple note-taking.
Craft records 703,417 monthly visits with +8.9% month-over-month growth and Freemium pricing. Effy records 13,992 monthly visits with -26.1% growth and Freemium, Contact for Pricing pricing.

AI performance reviews and goals that actually get run
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | craft.do | effy.ai |
| Pricing Model | Freemium | Freemium, Contact for Pricing |
| Monthly Visits | 703.42K (703,417) | 13.99K (13,992) |
| MoM Traffic Delta | +57.54K (+8.9%) | -4.93K (-26.1%) |
| Primary Market & Share | 🇺🇸 United States (21.2%) | 🇺🇸 United States (38.5%) |
| Direct Visits / mo | 368.32K | 5.6K |
| User Rating | 4.6 | 4.3 |
| Supported Platforms | Website | Website |
A polished space for notes, tasks, and documents that follows you across every device.
Embed tasks directly inside documents and pair them with a calendar view so planning and execution stay connected.
Choose the structure that matches your thinking — separate work and personal spaces, nested folders, tags, or database-style collections.
Draft, refine, rewrite and summarize content without leaving the document.
Apps for iPhone, iPad, Mac, Vision Pro, Windows and Android with local access when you're offline.

AI performance reviews and goals that actually get run
Raw feedback from reviews is distilled into individual and company-wide reports that are ready to present, cutting the administrative work of each cycle.
Run 360s, peer reviews, upward reviews, self-assessments, probation check-ins and annual reviews with customizable forms and flexible workflows.
Set company, team and individual goals with auto-calculated progress, then include them automatically in review cycles.
Reminders and review tasks arrive where employees already work, with email automation for those who prefer it.

Offers vastly more powerful database and project management features, but is less visually polished for simple note-taking.

SpecialistHandwritten notes, PDF markup, and AI study tools on one canvas
SpecialistHandwritten notes, PDF markup, and AI study tools on one canvas

SpecialistAn extendable launcher that puts your tools, AI, and automations one keystroke away
SpecialistAn extendable launcher that puts your tools, AI, and automations one keystroke away

The AI super app for work — tasks, projects, calendar and meetings in one place
The AI super app for work — tasks, projects, calendar and meetings in one place

Organizes notes into connected typed objects rather than traditional pages, offering a different but structured knowledge system.
Organizes notes into connected typed objects rather than traditional pages, offering a different but structured knowledge system.

Combines documents and relational tables with powerful automation, but has a steeper learning curve than Craft's clean UI.
Combines documents and relational tables with powerful automation, but has a steeper learning curve than Craft's clean UI.

Agentic HR platform uniting HRIS, performance and talent management

AI career copilot for resumes, LinkedIn, and the whole job hunt
AI career copilot for resumes, LinkedIn, and the whole job hunt

SpecialistADHD-friendly AI assistant for notes, email and tasks
SpecialistADHD-friendly AI assistant for notes, email and tasks

SpecialistTasks, calendar and an AI sidekick in one time-blocking planner
SpecialistTasks, calendar and an AI sidekick in one time-blocking planner

Unifies files, notes, and search into an AI cloud drive, but lacks Craft's structured page-and-block document hierarchy.
Unifies files, notes, and search into an AI cloud drive, but lacks Craft's structured page-and-block document hierarchy.

Unifies tasks, calendars, and notes into a daily planner workflow, but focuses more on time management than document editing.
Unifies tasks, calendars, and notes into a daily planner workflow, but focuses more on time management than document editing.