# Craft vs Reflect

Craft records 703,417 monthly visits with +8.9% month-over-month growth and Freemium pricing. Reflect records 44,609 monthly visits with -31.4% growth and Freemium pricing.

| Metric | [Craft](https://openaitools.app/tool/craft-do) | [Reflect](https://openaitools.app/tool/reflect-ai) |
| :--- | :--- | :--- |
| Website URL | https://craft.do | https://reflect.app |
| Categories | AI Assistant, AI Writing Assistants, AI Note Taker, AI Productivity Tools | AI Note Taker, AI Assistant, AI Speech-to-Text, AI Outline Generator |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 703,417 | 44,609 |
| MoM Growth Rate | +8.9% | -31.4% |
| Primary Market | United States | United States |
| Direct Visits | 368,317 | 32,567 |
| Review Score | 4.6 | 4.5 |
| Saved Count | 2 | 1 |
| Supported Platforms | Website | Website |

## Craft

Craft is built around the idea that notes, tasks and plans shouldn't live in separate tools. Documents sit alongside embedded tasks, a calendar view, whiteboards and daily notes, so a project brief can hold its own to-do list and its own timeline. Flexible organization lets you switch between spaces for work and personal use, nested folders, tags, or structured collections that behave like lightweight databases.\n\niPhone, iPad, Mac, Vision Pro, Windows and Android apps share the same content, and offline access means you can capture ideas on a plane and refine them later. An AI assistant helps draft and rewrite text and summarize long documents, while publishing and sharing turn a page into a link you can send. Integrations extend the workspace outward: native MCP connections for Claude, ChatGPT, Claude Code, Cursor and other clients, plus an API and Apple Shortcuts, let Craft act as a hub that other tools read from and write to.\n\nCraft is free to use with a generous feature set, and a Plus subscription unlocks the full experience. The site currently lists Plus at $8 per month, discounted to $6.40 per month on an annual-style basis, with group discounts available. The app has won multiple design awards including an Apple Design Award and a Mac App of the Year title.

**Pricing & Plans:** Free plan with core features, plus a paid Plus tier (listed at $8/month, discounted to $6.40/month) with group discounts available. No credit card required to start.

- **Documents, tasks and calendar together:** Embed tasks directly inside documents and pair them with a calendar view so planning and execution stay connected.
- **Spaces, folders, tags and collections:** Choose the structure that matches your thinking — separate work and personal spaces, nested folders, tags, or database-style collections.
- **AI writing assistance:** Draft, refine, rewrite and summarize content without leaving the document.
- **Offline-first across every device:** Apps for iPhone, iPad, Mac, Vision Pro, Windows and Android with local access when you're offline.
- **Publish, share and integrate:** Publish documents as web pages and connect the workspace to Claude, ChatGPT, Cursor and other tools via MCP and API.

**Strengths:** Elegant, fast editor that works well offline on Apple and Windows devices; Unifies documents, tasks, calendar and whiteboards instead of scattering them; Strong publishing and sharing plus MCP/API integrations for automation; Received multiple design awards, including an Apple Design Award

**Limitations:** Some of the most capable features — AI, publishing and advanced structure — sit behind the Plus subscription; Very advanced relational database needs may exceed what Collections offer; The richest experience is on Apple platforms, so cross-platform teams should test Windows and Android first

[Profile (Markdown)](https://openaitools.app/tool/craft-do.md)

## Reflect

Reflect is a note-taking app designed for people who think in connections rather than folders. Instead of a rigid hierarchy, it centers on daily notes, backlinks and a graph view, so ideas resurface naturally as your archive grows. Notes are written in Markdown and, with Reflect Open, stored as local files in a folder you choose — which means you can open them in any editor, back them up, or version them with Git.

The current generation, Reflect Open, is open source and free on Mac, while the iPhone and iPad apps are available through a paid subscription. Sync is your choice: iCloud Drive or Git. Classic Reflect is still maintained, and existing subscribers can migrate their notes without altering the originals.

AI is deliberately optional. You connect your own API key, and requests go straight to your provider, with usage billed separately. With it enabled you can transcribe voice notes, ask questions across your archive and get answers linked back to source notes, pull key takeaways and action items out of meeting notes, and tighten grammar or phrasing. Notes marked private are excluded from AI access.

**Pricing & Plans:** Reflect Open is free on Mac with no subscription required. The iPhone and iPad apps require a paid subscription with local App Store pricing. AI is not included: you supply your own API key and pay your provider directly. The old pricing page is no longer live, so check the App Store listing for current rates.

- **Backlinks and graph view:** Link notes together and watch a visual graph of ideas form, so related thoughts stay discoverable without manual filing.
- **Local Markdown files:** Your notes live as plain Markdown in a folder you choose, making them portable, inspectable and easy to back up or version.
- **Daily notes and instant capture:** Start every day with today's note, and save web clips, screenshots and audio memos the moment inspiration hits.
- **Bring-your-own-key AI:** Optionally connect your own API key to transcribe speech, ask questions across your notes, summarize text and improve your writing, with answers linked to sources.
- **Flexible sync across Apple devices:** Read and write on Mac, iPhone and iPad, choosing iCloud Drive or Git as your sync layer.

**Strengths:** Fast, minimalist interface that stays out of the way while you write; Backlinks and graph view make connections visible without manual organizing; Notes stored as portable local Markdown files you fully own; AI is optional and runs on your own API key, so you control provider and cost

**Limitations:** Native apps are limited to Apple platforms; there is no Windows or Android client; AI capabilities require a separate provider account and extra spend; Moving from Classic Reflect takes a manual migration step

[Profile (Markdown)](https://openaitools.app/tool/reflect-ai.md)

## Frequently Asked Questions

### How do Craft and Reflect compare in monthly traffic?

Craft has 703,417 monthly visits, while Reflect has 44,609. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Craft has a month-over-month growth rate of +8.9%; Reflect has -31.4%.

### How does pricing compare?

Craft: Freemium. Free plan with core features, plus a paid Plus tier (listed at $8/month, discounted to $6.40/month) with group discounts available. No credit card required to start. Reflect: Freemium. Reflect Open is free on Mac with no subscription required. The iPhone and iPad apps require a paid subscription with local App Store pricing. AI is not included: you supply your own API key and pay your provider directly. The old pricing page is no longer live, so check the App Store listing for current rates.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Notion](https://openaitools.app/tool/t) | 173,441,670 | +0.1% | Freemium | Provides immense database and workspace flexibility, but feels heavier and more complex than Reflect's minimalist daily note interface. | [.md](https://openaitools.app/tool/t.md) |
| 2 | [Knowt](https://openaitools.app/tool/knowt-com) | 4,183,953 | +5.4% | Free | Automatically generates flashcards and study tests from notes, prioritizing learning over Reflect's daily journaling and backlinks. | [.md](https://openaitools.app/tool/knowt-com.md) |
| 3 | [Goodnotes](https://openaitools.app/tool/goodnotes) | 3,227,341 | +10.8% | Freemium, Free Trial | Handwritten notes, PDF markup, and AI study tools on one canvas | [.md](https://openaitools.app/tool/goodnotes.md) |
| 4 | [Raycast](https://openaitools.app/tool/raycast) | 710,581 | -24.5% | Freemium, Free Trial | An extendable launcher that puts your tools, AI, and automations one keystroke away | [.md](https://openaitools.app/tool/raycast.md) |
| 5 | [Motion](https://openaitools.app/tool/usemotion-com) | 511,886 | -15.5% | Free Trial, Paid | Automates task scheduling and calendar management with AI, but lacks Craft's elegant document and note-taking canvas. | [.md](https://openaitools.app/tool/usemotion-com.md) |
| 6 | [Capacities](https://openaitools.app/tool/capacities) | 339,396 | +5.7% | Freemium, Paid | Organizes notes into connected typed objects rather than daily markdown files, offering deeper structural knowledge graphs. | [.md](https://openaitools.app/tool/capacities.md) |
| 7 | [Coda](https://openaitools.app/tool/coda-io) | 337,167 | -2.9% | Freemium | Combines documents and relational tables with powerful automation, but has a steeper learning curve than Craft's clean UI. | [.md](https://openaitools.app/tool/coda-io.md) |
| 8 | [Noteey](https://openaitools.app/tool/noteey) | 230,694 | -1.6% | Freemium | Features an offline-first infinite visual canvas for notes, replacing Reflect's text-centric linear daily journal structure. | [.md](https://openaitools.app/tool/noteey.md) |
| 9 | [Saner.AI](https://openaitools.app/tool/saner-ai-beta-version) | 184,423 | -0.6% | Freemium | ADHD-friendly AI assistant for notes, email and tasks | [.md](https://openaitools.app/tool/saner-ai-beta-version.md) |
| 10 | [remio](https://openaitools.app/tool/remio-ai) | 181,868 | +14.4% | Freemium | Indexes local files and meetings for local AI search, but offers less robust journaling features than Reflect. | [.md](https://openaitools.app/tool/remio-ai.md) |

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Source: https://openaitools.app/compare/craft-do-vs-reflect-ai

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