
Offers vastly more powerful database and project management features, but is less visually polished for simple note-taking.
Craft records 703,417 monthly visits with +8.9% month-over-month growth and Freemium pricing. Toki records 86,216 monthly visits with +24.5% growth and Freemium pricing.
An executive assistant that finds and handles what matters
| Dimension / Metric | ||
|---|---|---|
| Official Domain | craft.do | toki.com |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 703.42K (703,417) | 86.22K (86,216) |
| MoM Traffic Delta | +57.54K (+8.9%) | +16.98K (+24.5%) |
| Primary Market & Share | 🇺🇸 United States (21.2%) | 🇧🇷 Brazil (59.8%) |
| Direct Visits / mo | 368.32K | 38.95K |
| User Rating | 4.6 | 4.4 |
| Supported Platforms | Website | Website |
A polished space for notes, tasks, and documents that follows you across every device.
Embed tasks directly inside documents and pair them with a calendar view so planning and execution stay connected.
Choose the structure that matches your thinking — separate work and personal spaces, nested folders, tags, or database-style collections.
Draft, refine, rewrite and summarize content without leaving the document.
Apps for iPhone, iPad, Mac, Vision Pro, Windows and Android with local access when you're offline.
An executive assistant that finds and handles what matters
Sync email, calendars, Slack and other tools and Toki surfaces the tasks and goals that matter instead of waiting for you to file each one manually.
Speak, type or send a screenshot. Toki accepts all three, replies in kind, and can phone you when something genuinely needs attention.
Create events, reschedule, block deep-work time and resolve conflicts by describing what you want in plain language rather than clicking through forms.
Toki learns how you plan and what you prefer, so reminders sharpen and recommendations fit your working style over time.

Offers vastly more powerful database and project management features, but is less visually polished for simple note-taking.

SpecialistHandwritten notes, PDF markup, and AI study tools on one canvas
SpecialistHandwritten notes, PDF markup, and AI study tools on one canvas

AI calendar that defends your focus time and schedules work automatically
AI calendar that defends your focus time and schedules work automatically

SpecialistAn extendable launcher that puts your tools, AI, and automations one keystroke away
SpecialistAn extendable launcher that puts your tools, AI, and automations one keystroke away

SpecialistThe AI super app for work — tasks, projects, calendar and meetings in one place
SpecialistThe AI super app for work — tasks, projects, calendar and meetings in one place

An adaptive AI work assistant that learns how you work across inboxes, calendars, chats, and apps
An adaptive AI work assistant that learns how you work across inboxes, calendars, chats, and apps

Email an AI assistant and let it run your schedules, inbox and CRM

Organizes notes into connected typed objects rather than traditional pages, offering a different but structured knowledge system.
Organizes notes into connected typed objects rather than traditional pages, offering a different but structured knowledge system.

Combines documents and relational tables with powerful automation, but has a steeper learning curve than Craft's clean UI.
Combines documents and relational tables with powerful automation, but has a steeper learning curve than Craft's clean UI.

SpecialistAn AI executive assistant that works across your inbox, calendar and meetings
SpecialistAn AI executive assistant that works across your inbox, calendar and meetings

SpecialistADHD-friendly AI assistant for notes, email and tasks
SpecialistADHD-friendly AI assistant for notes, email and tasks

SpecialistTasks, calendar and an AI sidekick in one time-blocking planner
SpecialistTasks, calendar and an AI sidekick in one time-blocking planner