# Craft vs Toki

Craft records 703,417 monthly visits with +8.9% month-over-month growth and Freemium pricing. Toki records 86,216 monthly visits with +24.5% growth and Freemium pricing.

| Metric | [Craft](https://openaitools.app/tool/craft-do) | [Toki](https://openaitools.app/tool/toki) |
| :--- | :--- | :--- |
| Website URL | https://craft.do | https://toki.com |
| Categories | AI Assistant, AI Writing Assistants, AI Note Taker, AI Productivity Tools | AI Scheduling, AI Assistant, AI Calendar, AI Agent |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 703,417 | 86,216 |
| MoM Growth Rate | +8.9% | +24.5% |
| Primary Market | United States | Brazil |
| Direct Visits | 368,317 | 38,952 |
| Review Score | 4.6 | 4.4 |
| Saved Count | 2 | 0 |
| Supported Platforms | Website | Website |

## Craft

Craft is built around the idea that notes, tasks and plans shouldn't live in separate tools. Documents sit alongside embedded tasks, a calendar view, whiteboards and daily notes, so a project brief can hold its own to-do list and its own timeline. Flexible organization lets you switch between spaces for work and personal use, nested folders, tags, or structured collections that behave like lightweight databases.\n\niPhone, iPad, Mac, Vision Pro, Windows and Android apps share the same content, and offline access means you can capture ideas on a plane and refine them later. An AI assistant helps draft and rewrite text and summarize long documents, while publishing and sharing turn a page into a link you can send. Integrations extend the workspace outward: native MCP connections for Claude, ChatGPT, Claude Code, Cursor and other clients, plus an API and Apple Shortcuts, let Craft act as a hub that other tools read from and write to.\n\nCraft is free to use with a generous feature set, and a Plus subscription unlocks the full experience. The site currently lists Plus at $8 per month, discounted to $6.40 per month on an annual-style basis, with group discounts available. The app has won multiple design awards including an Apple Design Award and a Mac App of the Year title.

**Pricing & Plans:** Free plan with core features, plus a paid Plus tier (listed at $8/month, discounted to $6.40/month) with group discounts available. No credit card required to start.

- **Documents, tasks and calendar together:** Embed tasks directly inside documents and pair them with a calendar view so planning and execution stay connected.
- **Spaces, folders, tags and collections:** Choose the structure that matches your thinking — separate work and personal spaces, nested folders, tags, or database-style collections.
- **AI writing assistance:** Draft, refine, rewrite and summarize content without leaving the document.
- **Offline-first across every device:** Apps for iPhone, iPad, Mac, Vision Pro, Windows and Android with local access when you're offline.
- **Publish, share and integrate:** Publish documents as web pages and connect the workspace to Claude, ChatGPT, Cursor and other tools via MCP and API.

**Strengths:** Elegant, fast editor that works well offline on Apple and Windows devices; Unifies documents, tasks, calendar and whiteboards instead of scattering them; Strong publishing and sharing plus MCP/API integrations for automation; Received multiple design awards, including an Apple Design Award

**Limitations:** Some of the most capable features — AI, publishing and advanced structure — sit behind the Plus subscription; Very advanced relational database needs may exceed what Collections offer; The richest experience is on Apple platforms, so cross-platform teams should test Windows and Android first

[Profile (Markdown)](https://openaitools.app/tool/craft-do.md)

## Toki

Toki pitches itself as an executive assistant rather than a productivity app, and the framing matters. Instead of an inbox of to-dos waiting for you to triage, Toki connects to your sources, finds the matters that are actually important, and works them. It syncs email, calendars, Slack and devices so it can see the whole picture, then uses that context to decide what deserves your attention today.

Interaction is deliberately conversational and multi-modal. You can text Toki as you would a person, send a voice note while walking, or forward a screenshot and have it turned into an event. It can also go the other direction and call you when something is time-sensitive, which is how the Call Me feature is positioned. Over time it builds a memory of your habits and preferences: which meetings you accept, how you like your days structured, what you want protected as deep-work time.

Control is an explicit part of the design. Toki proposes an action and asks for approval before it proceeds with anything consequential, so the assistant moves fast without acting unilaterally. The product also handles group coordination through one shareable booking link, monitors prices, flights and news as triggers, and runs across iPhone, iPad, Apple Watch, Mac and Android. Toki's site reports more than 5 million users, a 4.9 app rating and coverage from outlets including Forbes, The Verge, Fast Company and Nikkei. One notable change: the standalone WhatsApp experience was retired after WhatsApp's Business Solution Terms were updated to prohibit standalone AI products, and Toki now points users to its own mobile apps instead.

**Pricing & Plans:** Freemium with a free tier and paid subscription plans available through the App Store and Google Play. Features such as reminders and calendar creation are widely used for free, while heavier usage and premium capabilities sit behind in-app subscriptions and trials.

- **Matters, auto-discovered:** Sync email, calendars, Slack and other tools and Toki surfaces the tasks and goals that matter instead of waiting for you to file each one manually.
- **Voice, image and text input:** Speak, type or send a screenshot. Toki accepts all three, replies in kind, and can phone you when something genuinely needs attention.
- **Natural-language scheduling:** Create events, reschedule, block deep-work time and resolve conflicts by describing what you want in plain language rather than clicking through forms.
- **Memory of your preferences:** Toki learns how you plan and what you prefer, so reminders sharpen and recommendations fit your working style over time.
- **Triggers and monitoring:** Set Toki to watch prices, flights and news and alert you when conditions change, turning it from a scheduler into an ongoing monitor.
- **Booking links:** Share one link and let people pick slots that already fit your calendar, with no back-and-forth email chains.

**Strengths:** Handles real scheduling work in plain language instead of form-driven UIs; Multi-modal input: voice notes, screenshots and text all create calendar events or reminders; Proactive discovery of important matters across email, calendar and Slack; Approval system keeps you in control of what it does on your behalf

**Limitations:** No longer available inside WhatsApp after the platform-wide WhatsApp Business Solution Terms change; Requires installing a mobile app instead of working purely through an existing chat thread for former WhatsApp users; Advanced proactive features work best once you connect several sources (email, calendar, Slack), so value depends on how much you sync; Heaviest value is on Apple hardware; the Apple Watch and Siri experiences have no full equivalent elsewhere

[Profile (Markdown)](https://openaitools.app/tool/toki.md)

## Frequently Asked Questions

### How do Craft and Toki compare in monthly traffic?

Craft has 703,417 monthly visits, while Toki has 86,216. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Craft has a month-over-month growth rate of +8.9%; Toki has +24.5%.

### How does pricing compare?

Craft: Freemium. Free plan with core features, plus a paid Plus tier (listed at $8/month, discounted to $6.40/month) with group discounts available. No credit card required to start. Toki: Freemium. Freemium with a free tier and paid subscription plans available through the App Store and Google Play. Features such as reminders and calendar creation are widely used for free, while heavier usage and premium capabilities sit behind in-app subscriptions and trials.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Notion](https://openaitools.app/tool/t) | 173,441,670 | +0.1% | Freemium | Offers vastly more powerful database and project management features, but is less visually polished for simple note-taking. | [.md](https://openaitools.app/tool/t.md) |
| 2 | [Goodnotes](https://openaitools.app/tool/goodnotes) | 3,227,341 | +10.8% | Freemium, Free Trial | Handwritten notes, PDF markup, and AI study tools on one canvas | [.md](https://openaitools.app/tool/goodnotes.md) |
| 3 | [Reclaim AI](https://openaitools.app/tool/reclaim-ai) | 735,853 | -1.7% | Freemium, Free Trial | AI calendar that defends your focus time and schedules work automatically | [.md](https://openaitools.app/tool/reclaim-ai.md) |
| 4 | [Raycast](https://openaitools.app/tool/raycast) | 710,581 | -24.5% | Freemium, Free Trial | An extendable launcher that puts your tools, AI, and automations one keystroke away | [.md](https://openaitools.app/tool/raycast.md) |
| 5 | [Motion](https://openaitools.app/tool/usemotion-com) | 511,886 | -15.5% | Free Trial, Paid | The AI super app for work — tasks, projects, calendar and meetings in one place | [.md](https://openaitools.app/tool/usemotion-com.md) |
| 6 | [Town](https://openaitools.app/tool/town) | 472,909 | -12.8% | Freemium, Free Trial | An adaptive AI work assistant that learns how you work across inboxes, calendars, chats, and apps | [.md](https://openaitools.app/tool/town.md) |
| 7 | [Carly AI](https://openaitools.app/tool/carly-ai) | 340,001 | +1.5% | Freemium | Email an AI assistant and let it run your schedules, inbox and CRM | [.md](https://openaitools.app/tool/carly-ai.md) |
| 8 | [Capacities](https://openaitools.app/tool/capacities) | 339,396 | +5.7% | Freemium, Paid | Organizes notes into connected typed objects rather than traditional pages, offering a different but structured knowledge system. | [.md](https://openaitools.app/tool/capacities.md) |
| 9 | [Coda](https://openaitools.app/tool/coda-io) | 337,167 | -2.9% | Freemium | Combines documents and relational tables with powerful automation, but has a steeper learning curve than Craft's clean UI. | [.md](https://openaitools.app/tool/coda-io.md) |
| 10 | [Fyxer](https://openaitools.app/tool/fyxer-ai-executive-assistant) | 298,288 | -3.8% | Free Trial, Paid | An AI executive assistant that works across your inbox, calendar and meetings | [.md](https://openaitools.app/tool/fyxer-ai-executive-assistant.md) |

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Source: https://openaitools.app/compare/craft-do-vs-toki

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