# Crisp vs MagicFormula

Crisp records 1,408,646 monthly visits with +1.5% month-over-month growth and Free Trial, Paid, Contact for Pricing, Free pricing. MagicFormula records 0 monthly visits with — growth and Freemium pricing.

| Metric | [Crisp](https://openaitools.app/tool/crisp-chat) | [MagicFormula](https://openaitools.app/tool/magicformula) |
| :--- | :--- | :--- |
| Website URL | https://crisp.chat | https://chromewebstore.google.com/detail/magicformula/dacblbllifgkolpkpocnnnahbgoccpfb |
| Categories | AI Chatbot, AI Knowledge Base, AI Customer Service, AI CRM | AI Excel Formula Generator, AI Spreadsheet, SQL Query Builder, No-Code&Low-Code |
| Pricing Model | Free Trial, Paid, Contact for Pricing, Free | Freemium |
| Monthly Visits | 1,408,646 | 0 |
| MoM Growth Rate | +1.5% | — |
| Primary Market | France | Global |
| Direct Visits | 1,154,066 | 0 |
| Review Score | 4.6 | 4 |
| Saved Count | 0 | 0 |
| Supported Platforms | Website | Browser Extension |

## Crisp

Crisp started as a live chat widget and grew into a full customer support suite. Conversations from a website widget, email, WhatsApp, Messenger, Instagram, and other channels all land in one collaborative inbox that agents can share, assign, and manage together. Alongside the inbox sit a help center for self-service articles, a lightweight support CRM that stores customer data and past interactions, and analytics that track team performance.

The centerpiece now is the AI layer. You train an AI agent on the content you already have — public pages, help articles, PDFs — and then build a workflow in a no-code builder or from a template library. That workflow can be deployed to any connected channel, and you can review every exchange to refine answers that fell short. Crisp positions this as a way to automate roughly half of routine inquiries so humans handle the cases that matter.

Crisp is built by a French company and emphasizes European data handling, with a status page, extensive integrations, and a developer hub for teams that want to extend the platform further. It serves companies of many sizes, from small businesses to larger support organizations.

**Pricing & Plans:** Free tier available plus paid plans, with a 14-day free trial covering all features and no credit card required. Flat-rate pricing is offered to reduce cost per agent; check the site for current tiers.

- **Omnichannel shared inbox:** Collect and manage conversations from web chat, email, WhatsApp, Messenger, Instagram, and more in one collaborative inbox.
- **No-code AI agents:** Train an agent on your website, help articles, and PDFs, then build answer workflows with a visual builder or ready-made templates.
- **Knowledge base and help center:** Publish branded help articles so customers can resolve common questions without contacting support.
- **Support CRM:** Keep leads and customer records with full conversation history in one place for more personal, contextual replies.
- **Analytics and automations:** Track daily support metrics, then automate internal routing and repetitive tasks with no-code workflows.

**Strengths:** One platform covering chat, email, and social messaging rather than several disconnected tools; No-code AI agent builder makes automation accessible without engineering help; Free tier and a no-card trial let small teams start without upfront cost; European company with a public status page and a developer hub for custom work

**Limitations:** The breadth of features can take time to configure for a first-time setup; Advanced AI capabilities and analytics sit behind higher-priced plans; Some social channels depend on third-party platform policies and API limits

[Profile (Markdown)](https://openaitools.app/tool/crisp-chat.md)

## MagicFormula

MagicFormula targets the most repetitive and error-prone part of working with data: writing the formula or query that gets you the answer. You type what you want in normal language — a lookup, a conditional sum, a join, a filter — and the extension returns an expression you can drop straight into the spreadsheet or database you are already using. Because it lives in the browser as a Chrome extension, it fits into the same tabs where you work rather than forcing you into a separate app.

The tool deliberately covers four environments: Excel, Google Sheets, Airtable and SQL. That range makes it useful to people who move between platforms, such as an analyst who builds Airtable views for a team but still writes SQL against a warehouse, or an operations manager who lives in Google Sheets. The pitch is a no-code one: you do not need to be fluent in the syntax of each platform to get advanced results from it.

The extension is distributed through the Chrome Web Store, where it lists 623 users and a 3.9 out of 5 rating from 8 reviews. The listing is marked as offering in-app purchases, which points to a freemium model with paid tiers on top of a free entry point. Version 2.2.2 was published in January 2024, so the project is not updated frequently, but the extension remains installable and functional for its stated purpose.

**Pricing & Plans:** Freemium. The Chrome Web Store listing indicates the extension offers in-app purchases, so a free tier is paired with paid upgrades. Specific plan prices are not published on the store listing.

- **Text-to-formula generation:** Describe the calculation or result you need in plain language and receive a finished formula you can paste directly into your sheet.
- **Four supported environments:** Works across Excel, Google Sheets, Airtable and SQL, so you can move between spreadsheet and database tasks without switching tools.
- **SQL query building:** Turns natural-language requests into SQL statements, helping users who are comfortable with data but not with query syntax.
- **Error-reduction focus:** Aims to cut the classic mistakes of hand-written formulas — mismatched brackets, wrong references and broken ranges.
- **No-code accessibility:** Brings advanced spreadsheet and query capabilities within reach of users who do not write code or memorise function libraries.

**Strengths:** Covers Excel, Google Sheets, Airtable and SQL from one extension; Runs inside the browser tab you are already using; Lowers the learning curve for users who are not formula experts; Useful for the long tail of functions you rarely write and always forget

**Limitations:** The Chrome Web Store release has not been updated since January 2024; Small user base and a modest 3.9/5 rating from only 8 reviews; Always verify generated formulas against your data before relying on them

[Profile (Markdown)](https://openaitools.app/tool/magicformula.md)

## Frequently Asked Questions

### How do Crisp and MagicFormula compare in monthly traffic?

Crisp has 1,408,646 monthly visits, while MagicFormula has 0. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Crisp has a month-over-month growth rate of +1.5%; MagicFormula has —.

### How does pricing compare?

Crisp: Free Trial, Paid, Contact for Pricing, Free. Free tier available plus paid plans, with a 14-day free trial covering all features and no credit card required. Flat-rate pricing is offered to reduce cost per agent; check the site for current tiers. MagicFormula: Freemium. Freemium. The Chrome Web Store listing indicates the extension offers in-app purchases, so a free tier is paired with paid upgrades. Specific plan prices are not published on the store listing.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [tawk.to](https://openaitools.app/tool/abdul-malik-ibrahim-jaber-hassan) | 5,726,823 | -1.5% | Freemium | Delivers a completely free live chat foundation with strong visitor tracking, though its interface feels more traditional than Crisp. | [.md](https://openaitools.app/tool/abdul-malik-ibrahim-jaber-hassan.md) |
| 2 | [Intercom](https://openaitools.app/tool/intercom-help) | 2,764,543 | -5.8% | Free Trial, Paid | Offers much more advanced AI automation and analytics, but comes with a significantly higher pricing tier than Crisp. | [.md](https://openaitools.app/tool/intercom-help.md) |
| 3 | [Respond.io](https://openaitools.app/tool/respond-io) | 1,606,802 | -8.7% | Freemium | Excels at unifying disparate social messaging channels into one inbox, but is less focused on traditional website widget customization. | [.md](https://openaitools.app/tool/respond-io.md) |
| 4 | [Chaport](https://openaitools.app/tool/chaport-com) | 1,458,924 | +130.1% | Freemium | Offers a lightweight and budget-friendly live chat and chatbot setup, but lacks Crisp's extensive omnichannel knowledge base features. | [.md](https://openaitools.app/tool/chaport-com.md) |
| 5 | [eesel AI](https://openaitools.app/tool/eesel-ai) | 556,113 | +5.7% | Freemium, Free Trial, Paid, Contact for Pricing | Autonomous AI agents for customer service, content and operations | [.md](https://openaitools.app/tool/eesel-ai.md) |
| 6 | [Tidio](https://openaitools.app/tool/tidio) | 527,313 | -6.4% | Freemium | Provides robust e-commerce integrations and visual bot builders, but has a more structured pricing model than Crisp. | [.md](https://openaitools.app/tool/tidio.md) |
| 7 | [Re:amaze](https://openaitools.app/tool/reamaze-com) | 455,787 | +3.6% | Free Trial, Paid, Contact for Pricing | Combines helpdesk ticketing and live chat seamlessly, but features a less modern user interface compared to Crisp. | [.md](https://openaitools.app/tool/reamaze-com.md) |
| 8 | [Richpanel](https://openaitools.app/tool/richpanel) | 384,348 | -9% | Free Trial, Contact for Pricing | Tailored specifically for e-commerce stores with deep Shopify integrations, whereas Crisp serves a broader range of business types. | [.md](https://openaitools.app/tool/richpanel.md) |
| 9 | [GPT for Work (Autosheet)](https://openaitools.app/tool/gpt-for-work) | 160,670 | -13.5% | Free Trial, Paid | AI spreadsheet agent for Excel and Google Sheets | [.md](https://openaitools.app/tool/gpt-for-work.md) |
| 10 | [Numerous.ai](https://openaitools.app/tool/numerous) | 128,828 | -17% | Freemium, Free Trial, Paid | ChatGPT inside Google Sheets and Excel, with no API keys required | [.md](https://openaitools.app/tool/numerous.md) |

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Source: https://openaitools.app/compare/crisp-chat-vs-magicformula

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