# Easy Choice vs Locus Easy Choice records 0 monthly visits with — month-over-month growth and Free pricing. Locus records 615 monthly visits with -85.1% growth and Freemium, Free Trial pricing. | Metric | [Easy Choice](https://openaitools.app/tool/easy-choice) | [Locus](https://openaitools.app/tool/locus) | | :--- | :--- | :--- | | Website URL | https://chromewebstore.google.com/detail/easy-choice/giiobbkegdmhnkjmmpleiepnokbgnkdl | https://locusextension.com | | Categories | AI Search Engine, AI Assistant, AI Research Tool, AI For Data Analytics | AI Copilot, AI Research Tool, AI Summarizer, AI Search Engine | | Pricing Model | Free | Freemium, Free Trial | | Monthly Visits | 0 | 615 | | MoM Growth Rate | — | -85.1% | | Primary Market | Global | United States | | Direct Visits | 0 | 239 | | Review Score | 1.8 | 4.1 | | Saved Count | 0 | 3 | | Supported Platforms | Browser Extension | Website | ## Easy Choice Easy Choice is a shopping-focused Chrome extension that shortens the research phase of buying almost anything. Instead of opening a dozen tabs, you type the product name or category you are considering, press a button, and the extension returns a compact list of the top five candidates with a one-line rationale for each. It is essentially an AI comparison assistant that sits in your toolbar. The feature that makes it more than a generic "best of" list is natural-language filtering. You can describe what you want in ordinary words — a price ceiling, a specific feature, a use case like travel or studying — and the recommendation set adjusts accordingly, rather than forcing you into predefined categories. Because every result arrives with an explanation, the extension is useful both for narrowing a decision and for quickly understanding the trade-offs between options. Easy Choice is a lightweight, free browser utility published by an individual developer on the Chrome Web Store. It is not a price-tracking or deal-alert tool, and it does not integrate directly with retailers; its value is speed and clarity when you already know roughly what you are shopping for. The extension is listed with a small user base and was last updated in 2023, so treat it as a convenient research shortcut rather than a constantly refreshed shopping database. **Pricing & Plans:** Free. Easy Choice is distributed as a free Chrome extension with no subscription or listed in-app price. - **AI product shortlists:** Type a product name or category and get a ranked shortlist of the top five options with short justifications. - **Natural-language filters:** Add filters expressed in everyday language — price, features, intended use — instead of fiddling with rigid dropdown menus. - **Explanations, not just links:** Each recommendation comes with a brief explanation, so you understand why an option ranks where it does. - **Quick in-browser access:** Install once from the Chrome Web Store and call it up whenever you are browsing, without leaving the page. **Strengths:** Completely free, no account required; Top-five shortlists save hours of tab-hoarding; Natural-language filters are flexible and intuitive; Clear explanations make comparisons easy to follow **Limitations:** No ratings or reviews, which makes quality hard to judge; Last updated in April 2023, so the model and UI may feel dated; Focus is narrow — it recommends products rather than tracking prices or stock; Small user base with limited track record [Profile (Markdown)](https://openaitools.app/tool/easy-choice.md) ## Locus Locus reframes the browser search box around intent rather than exact text. Regular Ctrl+F only finds the words you already know; Locus uses natural-language processing so you can ask for a concept, a section, or an answer and be taken straight to the matching part of a page or PDF. This makes it particularly useful for long papers, dense textbooks, and news articles where you know what you want to learn but not the phrasing used on the page. Beyond finding text, Locus layers AI assistance on top of what you read. Its AI helpers summarize pages or passages, generate note cards for study, and suggest follow-up research topics, drawing on current large language models such as OpenAI GPT-4o and 4o mini, Anthropic Claude 3 Haiku, and Google Gemini 1.5 Flash. You can also bring your own OpenAI API key to unlock unlimited usage. Locus is built as a lightweight browser extension with a companion dashboard. A generous free tier covers personal reading and research, while a Professional plan removes document and action limits for heavier users. Reviews from students, analysts, and research assistants highlight its value in quickly narrowing long-form content down to the parts worth reading. **Pricing & Plans:** Free plan at $0 forever with daily document and AI-action limits; Professional plan at $7.50/month billed annually ($90) or $9/month with advanced AI models, faster processing, and no document limits, including a free trial. - **Natural-language smart search:** Use everyday language to find the exact section you need on any web page or PDF, catching matches that exact keyword search cannot. - **AI summarization:** Summarize entire pages or selected portions to save time and get the key takeaway quickly. - **Research and study helpers:** Locus AI helpers brainstorm research topics, suggest further reading, and generate note cards to help you retain information. - **Multiple LLM backends:** Choose from current models including OpenAI GPT-4o-family options, Anthropic Claude, and Google Gemini, with new releases added within days. - **Favorites and search history:** Save key search answers and passages to favorites so you can return to them across long papers and documents. **Strengths:** Makes long PDFs and web articles searchable by meaning, not just keywords; Combines search, summarization, and study tools in one extension; Free tier is genuinely usable for personal research; Supports multiple leading LLM providers and bring-your-own API key **Limitations:** Free plan caps searches and AI actions per day; Advanced models and no-limit usage sit behind the paid tier; Some AI features require bringing your own OpenAI API key for unlimited use [Profile (Markdown)](https://openaitools.app/tool/locus.md) ## Frequently Asked Questions ### How do Easy Choice and Locus compare in monthly traffic? Easy Choice has 0 monthly visits, while Locus has 615. Traffic estimates describe audience size, not product quality. ### How do their growth rates compare? Easy Choice has a month-over-month growth rate of —; Locus has -85.1%. ### How does pricing compare? Easy Choice: Free. Free. Easy Choice is distributed as a free Chrome extension with no subscription or listed in-app price. Locus: Freemium, Free Trial. Free plan at $0 forever with daily document and AI-action limits; Professional plan at $7.50/month billed annually ($90) or $9/month with advanced AI models, faster processing, and no document limits, including a free trial. ## Alternatives | # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) | | :--- | :--- | :--- | :--- | :--- | :--- | :--- | | 1 | [Perplexity](https://openaitools.app/tool/perplexity-ai) | 88,310,223 | -3.7% | Freemium | Real-time AI answer engine and research workspace combining live web citations with frontier reasoning models. | [.md](https://openaitools.app/tool/perplexity-ai.md) | | 2 | [Consensus](https://openaitools.app/tool/consensus) | 6,014,388 | -1.2% | Freemium | AI academic search engine for peer-reviewed science | [.md](https://openaitools.app/tool/consensus.md) | | 3 | [Kagi Search](https://openaitools.app/tool/kagi-search) | 4,647,605 | +3.2% | Free Trial, Paid | A paid, ad-free search engine that answers to its users | [.md](https://openaitools.app/tool/kagi-search.md) | | 4 | [Monica](https://openaitools.app/tool/monica-ai) | 4,512,775 | -11.3% | Freemium | All-in-one AI assistant across web, browser, desktop and mobile | [.md](https://openaitools.app/tool/monica-ai.md) | | 5 | [SciSpace](https://openaitools.app/tool/scispace) | 4,464,111 | +8.6% | Freemium | AI research platform for reading, understanding and writing scientific papers | [.md](https://openaitools.app/tool/scispace.md) | | 6 | [Sider](https://openaitools.app/tool/sider) | 2,644,740 | -10.6% | Freemium | AI sidebar and browser agent for reading, writing and research | [.md](https://openaitools.app/tool/sider.md) | | 7 | [Merlin AI](https://openaitools.app/tool/merlin-ai) | 1,382,634 | +13.1% | Freemium | One-click AI assistant for browsing, writing and research | [.md](https://openaitools.app/tool/merlin-ai.md) | | 8 | [Merlin AI](https://openaitools.app/tool/merlin-ai-plugins) | 1,382,634 | +13.1% | Freemium | One AI assistant that plugs ChatGPT, Claude and Gemini into every tab | [.md](https://openaitools.app/tool/merlin-ai-plugins.md) | | 9 | [ChatPDF](https://openaitools.app/tool/chatpdf) | 1,044,477 | -3.7% | Freemium | Chat with any PDF, video, or website and get cited answers in seconds | [.md](https://openaitools.app/tool/chatpdf.md) | | 10 | [Glasp](https://openaitools.app/tool/glasp) | 889,564 | -14.1% | Freemium | Highlight the web, learn in public, and build your AI clone | [.md](https://openaitools.app/tool/glasp.md) | --- Source: https://openaitools.app/compare/easy-choice-vs-locus More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)