# Editby vs InVideo

Editby records 204 monthly visits with -12.8% month-over-month growth and Paid, Contact for Pricing pricing. InVideo records 6,893,591 monthly visits with +4.6% growth and Freemium pricing.

| Metric | [Editby](https://openaitools.app/tool/editby) | [InVideo](https://openaitools.app/tool/invideo) |
| :--- | :--- | :--- |
| Website URL | https://editby.ai | https://invideo.io |
| Categories | AI Marketing, AI Ad Generator, AI Social Media Post Generator | AI Video Editor, AI Video Generator, Text to Video, AI Text-to-Speech |
| Pricing Model | Paid, Contact for Pricing | Freemium |
| Monthly Visits | 204 | 6,893,591 |
| MoM Growth Rate | -12.8% | +4.6% |
| Primary Market | Global | United States |
| Direct Visits | 91 | 2,342,046 |
| Review Score | 4.1 | 4.2 |
| Saved Count | 4 | 92 |
| Supported Platforms | Website | Website |

## Editby

Editby, built by The Formula AI S.r.l. in Milan, Italy, positions itself as the answer to what it calls 'AI slop': generic model output that a marketer has to rewrite before it is publishable. Instead of prompting a chatbot per piece, you onboard your brand once — uploading tone guidelines, rules and examples of your strongest content — and the platform builds a reusable brand profile that every generated asset inherits.

The workflow is agent-driven. You choose keywords or topics, pick a schedule, and Editby's writers research what is currently ranking, draft the piece in your voice, and drop it into a shared content calendar for review. Teams can collaborate in a workspace, split work across campaigns, and keep multiple brands (agencies, multi-product companies) isolated in a single account.

Beyond drafting, Editby includes keyword research and competitive analysis so content is briefed for discovery on Google, LinkedIn and other channels rather than written blind. The company says most users cut drafting time from several hours per asset to roughly half an hour of review and editing. New users currently join through a waitlist, and there is a free starting tier with no credit card.

**Pricing & Plans:** Freemium-style entry with a free starting tier (no credit card) plus monthly subscription plans: Starter about $9.99/month, Pro about $19.99/month and Enterprise about $29.99/month, each billed monthly or yearly. Access for new sign-ups runs through a waitlist.

- **Brand voice training:** Upload tone guidelines, style rules and examples of your best posts so every generated blog, newsletter and LinkedIn post sounds like you rather than a generic model.
- **Autonomous content agents:** Set keywords and a publishing schedule; agents research current topics, draft content on cadence and hand it to you for review before publication.
- **Broad format coverage:** One brand voice drives LinkedIn posts, newsletters, long-form blog articles, tweets, press releases and YouTube scripts, each adapted to its platform.
- **Research and ranking data:** Keyword research and analysis of content that already ranks help brief each piece so it can perform on search and social instead of being written blind.
- **Team workspaces and calendars:** Share brand guidelines, run multiple brands or campaigns in one workspace, and track drafting status from ready to published on a shared content calendar.

**Strengths:** Brand-voice onboarding produces drafts that need editing rather than full rewrites; Covers several formats — blog, newsletter, LinkedIn, X/Twitter, press release, video script — from one voice profile; Scheduled agents and a content calendar support a repeatable publishing rhythm; Low entry price with a free tier and no credit card required to start

**Limitations:** New users join through a waitlist rather than getting instant access; Public pricing page lists plan names and prices but not detailed per-plan feature quotas; Quality still depends on how much good source material you give it during onboarding

[Profile (Markdown)](https://openaitools.app/tool/editby.md)

## InVideo

InVideo pairs a full multitrack timeline editor with a set of AI agents that behave like an editing crew. Its editing agent watches and remembers every clip in a project, so you can locate any moment by describing it rather than scrubbing through hours of footage. Give a direction once and the agent can apply it across dozens of shots at once — from cutting pauses to matching a look across the timeline. Beyond the agent, Invideo leans on a familiar "Premiere-style" timeline where you can still step in and make frame-level decisions yourself.

What has made Invideo notable is its shift from a template-first tool into an agentic editor. The platform now advertises Agent Two as "the agentic video editor for serious creatives," with script writing, storyboarding, and custom role-based agents such as cinematographer, music designer, and sound designer. Multiplayer mode with live cursors lets producers, editors, and writers collaborate in real time on the same project.

The product also exposes an extensive library of AI generation tools and third-party models. Depending on plan, users get access to video models such as Google Veo, Kling, Wan, Pixverse, Hailuo, and Seedance, and image models like Nano Banana Pro, Ideogram, Seedream, and Flux Kontext, alongside voice generation, text to speech, music generation, and voice cloning. Invideo also lets you connect external agents such as Claude Cowork, ChatGPT Codex, and Gemini to operate on your timeline, and it markets itself to teams, advertisers, microdrama producers, and social media creators with SOC 2 and GDPR compliance claims.

**Pricing & Plans:** Freemium with a free tier and paid per-seat subscriptions. As listed on the site: Starter from about $10 per seat/month billed annually (400 credits/mo), Plus about $30 per seat/month (2,000 credits/mo), and Max about $75 per seat/month (5,000 credits/mo), each roughly 50% off versus monthly billing. Credits are consumed by AI generations, and enterprise plans are available.

- **Agent Two editing agent:** An agentic editing experience that indexes your footage and applies one direction across many clips, from trimming pauses to matching color, on a real multitrack timeline.
- **Full timeline editor with AI:** A professional-grade multitrack editor where AI handles the heavy lifting but you can always step in and adjust any cut, grade, or mix yourself.
- **Multi-model video, image, and audio generation:** Access to models such as Veo, Kling, Seedance, Nano Banana Pro, Ideogram, and Flux, plus AI voice generation, text to speech, music generation, and voice cloning.
- **Scripting and storyboarding:** Turn an idea or script into a shot-by-shot plan inside the app, and use an AI co-writer to help shape the script before generating.
- **Bring-your-own agent and real-time collaboration:** Connect agents like Claude Cowork, ChatGPT Codex, or Gemini to operate on your timeline, and collaborate with teammates via multiplayer mode with live cursors.

**Strengths:** Agentic editing lets you describe an edit in plain language instead of hand-editing clip by clip; A genuine multitrack timeline means AI assistance never locks you out of manual control; Broad model access (Veo, Kling, Seedance, Nano Banana and more) plus audio and voice tools in one place; Multiplayer collaboration with live cursors suits creative teams and agencies

**Limitations:** Credit-based system means heavy AI generation can consume allowances quickly; The most advanced models and Seedance access are gated to higher tiers; The breadth of agents and models can be overwhelming for first-time users

[Profile (Markdown)](https://openaitools.app/tool/invideo.md)

## Frequently Asked Questions

### How do Editby and InVideo compare in monthly traffic?

Editby has 204 monthly visits, while InVideo has 6,893,591. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Editby has a month-over-month growth rate of -12.8%; InVideo has +4.6%.

### How does pricing compare?

Editby: Paid, Contact for Pricing. Freemium-style entry with a free starting tier (no credit card) plus monthly subscription plans: Starter about $9.99/month, Pro about $19.99/month and Enterprise about $29.99/month, each billed monthly or yearly. Access for new sign-ups runs through a waitlist. InVideo: Freemium. Freemium with a free tier and paid per-seat subscriptions. As listed on the site: Starter from about $10 per seat/month billed annually (400 credits/mo), Plus about $30 per seat/month (2,000 credits/mo), and Max about $75 per seat/month (5,000 credits/mo), each roughly 50% off versus monthly billing. Credits are consumed by AI generations, and enterprise plans are available.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [CapCut](https://openaitools.app/tool/capcut-com) | 54,700,686 | +13.2% | Freemium | Provides robust timeline editing and AI tools, but focuses more on social media content than automated script generation. | [.md](https://openaitools.app/tool/capcut-com.md) |
| 2 | [ElevenLabs](https://openaitools.app/tool/elevenlabs-io) | 42,396,771 | +26.1% | Freemium, Paid, Contact for Pricing | AI audio platform for speech, agents, music and dubbing | [.md](https://openaitools.app/tool/elevenlabs-io.md) |
| 3 | [VEED.IO](https://openaitools.app/tool/veed-io) | 8,011,728 | +1.8% | Freemium, Free Trial, Paid, Contact for Pricing | Offers seamless browser-based video editing and AI subtitle generation, though less focused on automated text-to-video scripting. | [.md](https://openaitools.app/tool/veed-io.md) |
| 4 | [Runway](https://openaitools.app/tool/runwayml) | 7,498,396 | +16.9% | Freemium, Paid, Contact for Pricing | Excels in cinematic generative AI video models, but provides less traditional timeline editing for standard marketing videos. | [.md](https://openaitools.app/tool/runwayml.md) |
| 5 | [Kapwing](https://openaitools.app/tool/kapwing-com) | 4,265,531 | -3.8% | Freemium, Contact for Pricing | Strong collaborative workspace with automated subtitles and AI tools, but lacks InVideo's deep multi-track script-to-video engine. | [.md](https://openaitools.app/tool/kapwing-com.md) |
| 6 | [Descript](https://openaitools.app/tool/descript) | 3,267,817 | +11.1% | Freemium, Paid | Pioneers text-based video and audio editing via transcripts, but is less suited for automated prompt-driven promotional video creation. | [.md](https://openaitools.app/tool/descript.md) |
| 7 | [Renderforest](https://openaitools.app/tool/renderforest) | 2,608,672 | +1.5% | Freemium | AI creative suite for videos, logos, images and websites | [.md](https://openaitools.app/tool/renderforest.md) |
| 8 | [Synthesia](https://openaitools.app/tool/synthesia) | 1,804,463 | +7.5% | Freemium, Contact for Pricing | Focuses heavily on professional AI avatar presentation videos, lacking InVideo's broad stock media library and script-to-video templates. | [.md](https://openaitools.app/tool/synthesia.md) |
| 9 | [TopView.ai](https://openaitools.app/tool/topview-ai) | 1,653,060 | -10.2% | Freemium, Paid, Contact for Pricing | Specializes in AI-driven marketing video creation and automated ad scripts, but has a narrower general video editing scope. | [.md](https://openaitools.app/tool/topview-ai.md) |
| 10 | [FlexClip](https://openaitools.app/tool/flexclip) | 1,461,311 | -4.3% | Freemium, Free Trial | Delivers extensive template-driven video creation online, but features fewer advanced generative AI video agents than InVideo. | [.md](https://openaitools.app/tool/flexclip.md) |

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Source: https://openaitools.app/compare/editby-vs-invideo

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