# Editby vs Shutterstock AI Image Generator

Editby records 204 monthly visits with -12.8% month-over-month growth and Paid, Contact for Pricing pricing. Shutterstock AI Image Generator records 47,855,171 monthly visits with +3.2% growth and Paid pricing.

| Metric | [Editby](https://openaitools.app/tool/editby) | [Shutterstock AI Image Generator](https://openaitools.app/tool/shutterstock-com) |
| :--- | :--- | :--- |
| Website URL | https://editby.ai | https://www.shutterstock.com/ai-image-generator |
| Categories | AI Marketing, AI Ad Generator, AI Social Media Post Generator | AI Image Generator, AI Design Generator, AI Photo Editor |
| Pricing Model | Paid, Contact for Pricing | Paid |
| Monthly Visits | 204 | 47,855,171 |
| MoM Growth Rate | -12.8% | +3.2% |
| Primary Market | Global | United States |
| Direct Visits | 91 | 12,470,325 |
| Review Score | 4.1 | 4.3 |
| Saved Count | 4 | 45 |
| Supported Platforms | Website | Website |

## Editby

Editby, built by The Formula AI S.r.l. in Milan, Italy, positions itself as the answer to what it calls 'AI slop': generic model output that a marketer has to rewrite before it is publishable. Instead of prompting a chatbot per piece, you onboard your brand once — uploading tone guidelines, rules and examples of your strongest content — and the platform builds a reusable brand profile that every generated asset inherits.

The workflow is agent-driven. You choose keywords or topics, pick a schedule, and Editby's writers research what is currently ranking, draft the piece in your voice, and drop it into a shared content calendar for review. Teams can collaborate in a workspace, split work across campaigns, and keep multiple brands (agencies, multi-product companies) isolated in a single account.

Beyond drafting, Editby includes keyword research and competitive analysis so content is briefed for discovery on Google, LinkedIn and other channels rather than written blind. The company says most users cut drafting time from several hours per asset to roughly half an hour of review and editing. New users currently join through a waitlist, and there is a free starting tier with no credit card.

**Pricing & Plans:** Freemium-style entry with a free starting tier (no credit card) plus monthly subscription plans: Starter about $9.99/month, Pro about $19.99/month and Enterprise about $29.99/month, each billed monthly or yearly. Access for new sign-ups runs through a waitlist.

- **Brand voice training:** Upload tone guidelines, style rules and examples of your best posts so every generated blog, newsletter and LinkedIn post sounds like you rather than a generic model.
- **Autonomous content agents:** Set keywords and a publishing schedule; agents research current topics, draft content on cadence and hand it to you for review before publication.
- **Broad format coverage:** One brand voice drives LinkedIn posts, newsletters, long-form blog articles, tweets, press releases and YouTube scripts, each adapted to its platform.
- **Research and ranking data:** Keyword research and analysis of content that already ranks help brief each piece so it can perform on search and social instead of being written blind.
- **Team workspaces and calendars:** Share brand guidelines, run multiple brands or campaigns in one workspace, and track drafting status from ready to published on a shared content calendar.

**Strengths:** Brand-voice onboarding produces drafts that need editing rather than full rewrites; Covers several formats — blog, newsletter, LinkedIn, X/Twitter, press release, video script — from one voice profile; Scheduled agents and a content calendar support a repeatable publishing rhythm; Low entry price with a free tier and no credit card required to start

**Limitations:** New users join through a waitlist rather than getting instant access; Public pricing page lists plan names and prices but not detailed per-plan feature quotas; Quality still depends on how much good source material you give it during onboarding

[Profile (Markdown)](https://openaitools.app/tool/editby.md)

## Shutterstock AI Image Generator

Unlike standalone consumer text-to-image generators where copyright hygiene and commercial usage rights remain legally murky, the Shutterstock AI Image Generator is built specifically for businesses, marketers, and agencies that require clear licensing paperwork. Rather than relying solely on a single proprietary model, Shutterstock evolved its generator into a unified multi-model workspace: users can manually pick from frontier image engines—including OpenAI's GPT Image 2, Google's Imagen 4 Ultra and Gemini 3.1 Flash, and Runway Gen-4—or let Shutterstock's built-in AI Model Recommender select the optimal engine for a given prompt.

Every image downloaded from the generator ships with a Shutterstock Standard License and up to $10,000 in legal indemnification coverage, while Enterprise and Business customers can request on-demand human compliance review for full contractual indemnification and private team generations. Shutterstock also addresses ethical sourcing head-on through its Contributor Fund, which pays royalties to stock artists whose licensed works were used in training datasets, while keeping contributor-uploaded AI art out of its traditional 625-million-asset library. Note that by default on individual plans, AI images generated on the platform are added to Shutterstock's public catalog for other customers to license unless your organization is on a Business/Teams plan with private generations enabled.

In 2026—following the July 7, 2026 termination of the proposed Getty Images merger—Shutterstock sharpened its hybrid Stock + GenAI subscription lineup and launched a Claude connector (August 2026) alongside its existing ChatGPT app. Creators who only need AI visuals can subscribe to the standalone GenAI plan at $15/month billed annually ($180/year) or $29/month month-to-month for 100 monthly generation credits. For teams blending authentic photography with synthetic graphics, Unlimited Images ($29/month billed yearly) bundles unlimited downloads from 83M+ curated stock photos with 50 AI credits/month, while Unlimited Plus ($69/month billed yearly) unlocks 100M+ stock images, videos, music, and SFX alongside 100 monthly AI credits.

**Pricing & Plans:** New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

- **Multi-Model Selector & AI Model Recommender:** Provides single-dashboard access to leading third-party visual models—including OpenAI GPT Image 2, Google Imagen 4 Ultra, Gemini 3.1 Flash, and Runway Gen-4—with an automated recommender that matches prompts to the best engine.
- **Standard Commercial License & $10,000 Indemnification:** Attaches a commercial Shutterstock Standard License and $10,000 legal indemnification to every downloaded AI image, with full human-reviewed indemnification available on Enterprise and Business tiers.
- **AI Image Editor & Generative Outpainting:** Includes browser-based inpainting, magic object erasure, background removal, image reference guidance, and aspect-ratio canvas expansion that routes royalties directly to the original contributor when editing stock photos.
- **Unified 625M+ Stock & GenAI Search with Claude/ChatGPT Apps:** Displays stock photos, vectors, 3D assets, and AI generation options in one workflow, complemented by official ChatGPT and Claude connectors for conversational asset discovery.
- **Ethical Contributor Fund Compensation:** Compensates hundreds of thousands of human photographers and illustrators via Shutterstock's AI Contributor Fund while enforcing strict DE&I and brand-safety guardrails.

**Strengths:** Every downloaded AI image includes a clear commercial Standard License backed by $10,000 legal indemnification; Aggregates top frontier models (GPT Image 2, Imagen 4 Ultra, Gemini 3.1 Flash, Runway Gen-4) under one $15/mo annual plan; Seamlessly combines 625M+ authentic stock assets with generative AI tools and ChatGPT/Claude assistant connectors; Ethically compensates human artists through the Contributor Fund and pays direct royalties on AI-edited stock photos

**Limitations:** Images generated on individual plans are added to Shutterstock's public library and are not exclusive unless on a Business/Teams plan; Unused monthly generation credits (50 or 100/month) expire at the end of each monthly billing cycle; Experimental AI Video Generator outputs do not yet carry commercial licensing coverage, limiting them to previsualization

[Profile (Markdown)](https://openaitools.app/tool/shutterstock-com.md)

## Frequently Asked Questions

### How do Editby and Shutterstock AI Image Generator compare in monthly traffic?

Editby has 204 monthly visits, while Shutterstock AI Image Generator has 47,855,171. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Editby has a month-over-month growth rate of -12.8%; Shutterstock AI Image Generator has +3.2%.

### How does pricing compare?

Editby: Paid, Contact for Pricing. Freemium-style entry with a free starting tier (no credit card) plus monthly subscription plans: Starter about $9.99/month, Pro about $19.99/month and Enterprise about $29.99/month, each billed monthly or yearly. Access for new sign-ups runs through a waitlist. Shutterstock AI Image Generator: Paid. New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Adobe Firefly](https://openaitools.app/tool/adobe) | 396,998,213 | -8.6% | Freemium | Commercially safe generative AI studio with built-in copyright indemnification and native stock asset ecosystem integration. | [.md](https://openaitools.app/tool/adobe.md) |
| 2 | [Photoroom](https://openaitools.app/tool/photoroom) | 18,213,872 | -2.8% | Freemium, Free Trial, Contact for Pricing | E-commerce focused visual editor specializing in product photography background removal and generative scenes. | [.md](https://openaitools.app/tool/photoroom.md) |
| 3 | [Picsart](https://openaitools.app/tool/picsart) | 16,511,620 | +3.8% | Freemium, Free Trial | All-in-one creative studio combining AI generation with robust photo editing and design tools. | [.md](https://openaitools.app/tool/picsart.md) |
| 4 | [Midjourney](https://openaitools.app/tool/midjourney) | 8,609,446 | -0.9% | Freemium | Industry-leading image generator producing higher-fidelity visuals, though lacking native stock asset libraries and commercial indemnification. | [.md](https://openaitools.app/tool/midjourney.md) |
| 5 | [123RF AI Search Engine](https://openaitools.app/tool/123rf-ai-search-engine) | 6,259,718 | +3.7% | Free Trial, Paid, Contact for Pricing | Stock photo platform combining traditional licensed media search with native AI image generation capabilities. | [.md](https://openaitools.app/tool/123rf-ai-search-engine.md) |
| 6 | [Depositphotos AI Image Generator](https://openaitools.app/tool/depositphotos-ai-image-generator) | 5,804,983 | -2.8% | Freemium | Stock media platform offering text-to-image generation backed by commercial licensing support. | [.md](https://openaitools.app/tool/depositphotos-ai-image-generator.md) |
| 7 | [Imagine Ai Art Generator](https://openaitools.app/tool/imagine-ai-art-generator) | 2,459,527 | +15.6% | Free | Generate images, video and audio at scale with 50+ AI models | [.md](https://openaitools.app/tool/imagine-ai-art-generator.md) |
| 8 | [Playground AI](https://openaitools.app/tool/playground-ai) | 572,912 | +0.4% | Freemium, Free | Browser-based AI design studio geared toward social graphics, marketing visuals, and image editing. | [.md](https://openaitools.app/tool/playground-ai.md) |
| 9 | [Clipdrop](https://openaitools.app/tool/clipdrop) | 456,718 | -16% | Freemium, Contact for Pricing | AI photo editing suite for background removal, cleanup, upscaling and image generation | [.md](https://openaitools.app/tool/clipdrop.md) |
| 10 | [Jasper](https://openaitools.app/tool/jasper) | 372,951 | -11.6% | Freemium, Free Trial, Paid, Contact for Pricing | AI agents and brand-governed content for enterprise marketing teams | [.md](https://openaitools.app/tool/jasper.md) |

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Source: https://openaitools.app/compare/editby-vs-shutterstock-com

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