# Effy vs Runway

Effy records 13,992 monthly visits with -26.1% month-over-month growth and Freemium, Contact for Pricing pricing. Runway records 7,498,396 monthly visits with +16.9% growth and Freemium, Paid, Contact for Pricing pricing.

| Metric | [Effy](https://openaitools.app/tool/effy) | [Runway](https://openaitools.app/tool/runwayml) |
| :--- | :--- | :--- |
| Website URL | https://www.effy.ai | https://runwayml.com |
| Categories | AI Productivity Tools, AI Task Management, AI Review Generator | AI Video Generator, Text to Video, AI Models, AI API |
| Pricing Model | Freemium, Contact for Pricing | Freemium, Paid, Contact for Pricing |
| Monthly Visits | 13,992 | 7,498,396 |
| MoM Growth Rate | -26.1% | +16.9% |
| Primary Market | United States | United States |
| Direct Visits | 5,599 | 3,252,549 |
| Review Score | 4.3 | 4.6 |
| Saved Count | 2 | 47 |
| Supported Platforms | Website | Website |

## Effy

Effy takes a deliberately focused approach to performance management. Instead of shipping fifteen modules employees never open, it concentrates on the two things most HR teams actually need to run: review cycles and the goals that should inform them. That means 360-degree feedback, peer reviews, upward reviews, self-assessments, probation check-ins and annual reviews, all with customizable forms, flexible workflows, visibility and anonymisation controls, and automated reminders through Slack and email.

The AI layer is where Effy saves the most time. Raw feedback is turned into clear summaries and reports ready to present, so managers spend their effort on conversations rather than on assembling comments into a document. Goals and OKRs cascade from company to team to individual level, with progress tracked as measurable metrics, project-style action items or auto-calculated values from child goals, and stakeholder reviews of accomplishments are built in.

Effy leans hard into the done-with-you model. The company reports that 350+ organisations across more than 30 countries use it and that 84% of customers launch without an implementation call, since most HR teams can run their first cycle the same day they sign up. Pricing starts at $3 per seat per month with no implementation fees, and the free plan covers up to five users with no time limit. Review data is hosted on AWS with an EU region available for data residency, and the platform states GDPR compliance with retention and deletion controls.

**Pricing & Plans:** Freemium with paid tiers. The free plan supports up to 5 users with no time limit, and the entry paid price is $3 per seat per month — the company states there are no implementation fees. Larger or more complex needs are priced via contact with sales.

- **AI-generated review summaries:** Raw feedback from reviews is distilled into individual and company-wide reports that are ready to present, cutting the administrative work of each cycle.
- **Every review type in one system:** Run 360s, peer reviews, upward reviews, self-assessments, probation check-ins and annual reviews with customizable forms and flexible workflows.
- **Cascading goals and OKRs:** Set company, team and individual goals with auto-calculated progress, then include them automatically in review cycles.
- **Slack-native workflows:** Reminders and review tasks arrive where employees already work, with email automation for those who prefer it.
- **Anonymisation and data controls:** Visibility and anonymisation settings protect candid feedback, with AWS hosting, an optional EU region, GDPR compliance and retention controls.

**Strengths:** Publishes transparent starting pricing at $3 per seat per month with a genuinely usable free tier for up to 5 users; Fast setup — most teams launch without an implementation call, per the vendor; AI summaries and reports remove the biggest time sink in review cycles; Slack and email automation plus goal cascading keep the process running without chasing

**Limitations:** Positioned for 30–1,000+ employee companies, so very large enterprises may outgrow it; Fewer adjacent HR modules than broad suites like Lattice; Custom or complex needs move to contact-for-pricing, which is less predictable

[Profile (Markdown)](https://openaitools.app/tool/effy.md)

## Runway

Runway is an AI research company focused on generative media. Its Creative suite brings video generation, image generation, editing, and audio tools into a single cloud workspace, so individuals and teams can go from an idea to a finished clip without a traditional editing pipeline. Core generation is driven by Runway's own models, and recent generations have pushed on motion realism, prompt adherence, and visual fidelity.

Runway also operates as a platform rather than only a product. The Dev offering exposes its models and models from other labs through a unified API for building media applications at scale. App Studio lets teams assemble custom no-code creative tools inside Runway, and integrations extend the models into environments like Claude Marketplace. Enterprise plans add security, administration, and support for larger organizations.

Beyond media, Runway researches what it calls General World Models — systems that understand the visual world and its dynamics. This research underpins GWM-1 and the Robotics product line, which provides photorealistic simulation for policy inference, offline evaluation, and synthetic data generation. Runway states that more than 60 million creatives have used its tools.

**Pricing & Plans:** Freemium with free trial access plus paid individual, team, and enterprise tiers; enterprise pricing is available on request. API usage and robotics tooling are typically quoted or metered separately.

- **Text and image to video:** Type a prompt or upload a reference to produce short video clips with model options tuned for realism, motion, and prompt adherence.
- **Editing and motion control:** Motion brush, camera controls, inpainting, and frame-level tools let you direct a generation rather than accept the first result.
- **Developer API platform:** Reach Runway's models and third-party models through the Dev platform to build media products and batch pipelines.
- **No-code App Studio:** Build and share custom creative apps inside Runway without writing code, so teams standardize on repeatable workflows.
- **Robotics and world models:** GWM-1 research powers simulation and policy inference for robotics applications beyond media generation.

**Strengths:** Combines strong video models with an editing suite in one workspace; API platform gives developers access to multiple model providers; Actively advancing model quality through published research; Enterprise support, security, and administration available

**Limitations:** Heavy video generation consumes credits quickly and lowers effective output per dollar; Some advanced capabilities are gated behind higher tiers; Model capabilities and interface change frequently, so workflows may need updating

[Profile (Markdown)](https://openaitools.app/tool/runwayml.md)

## Frequently Asked Questions

### How do Effy and Runway compare in monthly traffic?

Effy has 13,992 monthly visits, while Runway has 7,498,396. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Effy has a month-over-month growth rate of -26.1%; Runway has +16.9%.

### How does pricing compare?

Effy: Freemium, Contact for Pricing. Freemium with paid tiers. The free plan supports up to 5 users with no time limit, and the entry paid price is $3 per seat per month — the company states there are no implementation fees. Larger or more complex needs are priced via contact with sales. Runway: Freemium, Paid, Contact for Pricing. Freemium with free trial access plus paid individual, team, and enterprise tiers; enterprise pricing is available on request. API usage and robotics tooling are typically quoted or metered separately.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Adobe Firefly](https://openaitools.app/tool/adobe) | 396,998,213 | -8.6% | Freemium | Provides commercially safe generative video and image tools tightly integrated with professional creative workflows, though less experimental. | [.md](https://openaitools.app/tool/adobe.md) |
| 2 | [Higgsfield](https://openaitools.app/tool/higgsfield) | 47,127,865 | +16.2% | Freemium, Free Trial | Provides cinematic AI video generation and editing with a mobile-first focus, offering dynamic camera controls and stylized outputs. | [.md](https://openaitools.app/tool/higgsfield.md) |
| 3 | [InVideo](https://openaitools.app/tool/invideo) | 6,893,591 | +4.6% | Freemium | Combines timeline video editing with agentic AI generation tools for marketing videos. | [.md](https://openaitools.app/tool/invideo.md) |
| 4 | [Pollo AI](https://openaitools.app/tool/pollo-ai) | 6,641,636 | -9.6% | Freemium | Aggregates leading third-party video and image models into one unified generation interface. | [.md](https://openaitools.app/tool/pollo-ai.md) |
| 5 | [ComfyUI](https://openaitools.app/tool/comfyui) | 4,379,348 | +13.4% | Contact for Pricing, Free | Offers complete local control over custom video diffusion pipelines, but requires steep technical setup compared to Runway's cloud suite. | [.md](https://openaitools.app/tool/comfyui.md) |
| 6 | [Vidu](https://openaitools.app/tool/vidu) | 4,009,012 | +18.7% | Freemium, Paid | Generates short cinematic video clips with strong character consistency, matching Runway's core text-to-video capabilities. | [.md](https://openaitools.app/tool/vidu.md) |
| 7 | [Luma Dream Machine](https://openaitools.app/tool/luma-dream-machine) | 2,254,969 | -2.4% | Freemium | Generates cinematic AI video clips from text and images, offering strong motion realism but fewer professional editing tools. | [.md](https://openaitools.app/tool/luma-dream-machine.md) |
| 8 | [Kling AI](https://openaitools.app/tool/klingai-com) | 1,989,326 | +16.2% | Freemium | Delivers exceptional visual fidelity and long motion consistency for text-to-video, though with a different interface and regional setup. | [.md](https://openaitools.app/tool/klingai-com.md) |
| 9 | [Domo AI](https://openaitools.app/tool/domo-ai) | 1,630,128 | -2.9% | Freemium | Specializes in video-to-animation style transfer and face-swapping effects for creative video styling. | [.md](https://openaitools.app/tool/domo-ai.md) |
| 10 | [Wan.Video](https://openaitools.app/tool/wan-video) | 1,279,154 | -12.5% | Freemium | Open-weight video generation models offering high-quality text-to-video and image-to-video capabilities similar to Runway's Gen series. | [.md](https://openaitools.app/tool/wan-video.md) |

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Source: https://openaitools.app/compare/effy-vs-runwayml

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