# EQO vs SuppCo EQO records 2,863 monthly visits with +4.9% month-over-month growth and Free pricing. SuppCo records 207,874 monthly visits with -21.9% growth and Freemium pricing. | Metric | [EQO](https://openaitools.app/tool/eqo) | [SuppCo](https://openaitools.app/tool/suppco) | | :--- | :--- | :--- | | Website URL | https://eqolabel.com | https://supp.co | | Categories | AI Fitness, AI Assistant, AI Recipe, AI Cooking Assistant | AI Healthcare, AI Fitness, Other | | Pricing Model | Free | Freemium | | Monthly Visits | 2,863 | 207,874 | | MoM Growth Rate | +4.9% | -21.9% | | Primary Market | France | United States | | Direct Visits | 1,124 | 66,271 | | Review Score | 3.8 | 4.1 | | Saved Count | 4 | 0 | | Supported Platforms | Website | Website | ## EQO EQO was built around a simple idea: shopping for food should reflect your own body, goals and values rather than a generic label. By scanning a product's barcode or QR code, you pull its details from a structured food database and get a verdict tailored to your profile — nutrition, allergens, diet type and sustainability all in one view. The assistant goes beyond a flat score. It understands context such as vegan, vegetarian, low-sugar or allergen-free needs and ranks products accordingly, then points you toward alternatives that fit better. That makes it useful both for everyday grocery runs and for people managing specific dietary requirements. EQO emphasises transparency: recommendations are anchored in underlying food data rather than opaque claims, and it includes sustainability and eco-friendly signals alongside nutritional ones. It is offered free to users. **Pricing & Plans:** EQO is free to use. No paid tiers are advertised on the site. - **Barcode & QR scanning:** Scan a product in-store to pull its details instantly from the food database. - **Personalised nutrition verdicts:** Recommendations adapt to your health goals, diet type and dietary restrictions. - **Diet & allergy awareness:** Supports vegan, vegetarian and allergen-free preferences when ranking products. - **Sustainability signals:** Surfaces eco-friendly and transparency information alongside nutritional data. - **Smarter alternatives:** Suggests better-fitting products when the scanned item does not suit your profile. **Strengths:** Free to use; Fast barcode and QR scanning workflow; Combines nutrition, diet and sustainability in one verdict; Personalised rather than generic scoring **Limitations:** Recommendation quality depends on food database coverage; Core value is tied to packaged products with scanable codes; Availability and language coverage may vary by market [Profile (Markdown)](https://openaitools.app/tool/eqo.md) ## SuppCo SuppCo positions itself as a companion app for supplement users rather than a shop. You add the products you already take, and SuppCo rates each one with its TrustScore system, a 29-attribute quality measure that weighs manufacturing standards, third-party testing, label accuracy and inactive ingredients. The score and the underlying evidence are shown openly, so a 9.8 "Excellent" rating on a fish oil is explained rather than asserted. The other half of the product is personalisation. Stack analysis reviews your whole regimen for nutrient coverage, dosing and redundancy, then compares it against your goals and returns a StackScore with specific suggestions. SuppCo's expert panel, which includes physicians and nutrition coaches known for their work in functional medicine, contributes protocols for goals such as longevity, gut health, fitness, weight management and fertility, and a research center summarises what thousands of studies say about individual nutrients and popular ingredients. Alongside the app, SuppCo runs a Buying Club that sells vetted products directly and returns a share of spend as credits, plus a community and editorial layer. The service is free to use, with an optional Pro subscription for deeper personalisation, and SuppCo now operates as part of Function following that acquisition. **Pricing & Plans:** Freemium. SuppCo is free for all users, including the stack tracker, TrustScore product ratings and research content. An optional Pro subscription unlocks advanced personalization tools, and the SuppCo Buying Club offers 30% back in Supp Credits on purchases. - **TrustScore® quality ratings:** Scan or search products to see a quality rating built from 29 attributes covering manufacturing standards, testing benchmarks and inactive ingredients. - **Personalized stack analysis:** Get a StackScore for your routine along with nutrient-level coverage, dosing feedback and gap analysis against your health goals. - **Expert-designed protocols:** Follow regimens designed by clinicians and functional-medicine experts for goals like longevity, gut health, fitness, weight management and fertility. - **Tracker with reminders:** Smart scheduling, reminders and daily intake logging so you actually stick to your supplement routine. - **Research center and community:** Browse nutrient explainers, goal guides and protocols informed by thousands of published studies, plus a members' community. **Strengths:** TrustScore turns supplement quality into a plain numeric rating with visible criteria; Stack analysis catches overlaps, dosing issues and coverage gaps across a whole routine; Protocols contributed by named, credentialed experts rather than anonymous listicles; Free core tier with no paywall on basic tracking and product research **Limitations:** Health guidance is educational and not a substitute for professional medical advice; Pro tier required for the most advanced personalization features; Vendor-supplied listings and scores may not cover every niche or regional brand; App-centric experience, so desktop-only users get less value [Profile (Markdown)](https://openaitools.app/tool/suppco.md) ## Frequently Asked Questions ### How do EQO and SuppCo compare in monthly traffic? EQO has 2,863 monthly visits, while SuppCo has 207,874. Traffic estimates describe audience size, not product quality. ### How do their growth rates compare? EQO has a month-over-month growth rate of +4.9%; SuppCo has -21.9%. ### How does pricing compare? EQO: Free. EQO is free to use. No paid tiers are advertised on the site. SuppCo: Freemium. Freemium. SuppCo is free for all users, including the stack tracker, TrustScore product ratings and research content. An optional Pro subscription unlocks advanced personalization tools, and the SuppCo Buying Club offers 30% back in Supp Credits on purchases. ## Alternatives | # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) | | :--- | :--- | :--- | :--- | :--- | :--- | :--- | | 1 | [FitnessAI](https://openaitools.app/tool/fitnessai-com) | 174,453 | -24.6% | Freemium | AI strength training that programs every set, rep and weight | [.md](https://openaitools.app/tool/fitnessai-com.md) | | 2 | [AlterMe](https://openaitools.app/tool/alter) | 108,996 | -11.4% | Paid | Builds personalized wellness plans from DNA and biometrics, but focuses less on dedicated supplement stack optimization. | [.md](https://openaitools.app/tool/alter.md) | | 3 | [DishGen](https://openaitools.app/tool/dishgen) | 91,986 | +1.1% | Freemium, Free Trial | Turn your ingredients and cravings into custom AI recipes and meal plans | [.md](https://openaitools.app/tool/dishgen.md) | | 4 | [Empirical Health](https://openaitools.app/tool/empirical-health) | 70,517 | -28.8% | Paid | Pairs biomarker testing with wellness plans, but does not provide specific supplement quality ratings or stack dosing. | [.md](https://openaitools.app/tool/empirical-health.md) | | 5 | [AI Meal Planner](https://openaitools.app/tool/ai-meal-planner) | 41,655 | +9.1% | Contact for Pricing | A week of meals and a shopping list in 60 seconds | [.md](https://openaitools.app/tool/ai-meal-planner.md) | | 6 | [ChefGPT](https://openaitools.app/tool/chefgpt) | 30,512 | -26.1% | Freemium | AI recipes, calorie tracking and weekly meal plans in one pocket chef | [.md](https://openaitools.app/tool/chefgpt.md) | | 7 | [BodBot](https://openaitools.app/tool/bodbot-com) | 25,589 | -26.8% | Freemium | Adapts workout and nutrition plans dynamically, but does not offer specialized supplement stack tracking or quality ratings. | [.md](https://openaitools.app/tool/bodbot-com.md) | | 8 | [Gyroscope](https://openaitools.app/tool/gyrosco-pe) | 19,865 | -5.2% | Freemium, Free Trial, Paid | Consolidates biometric health data with an AI coach, but lacks granular supplement stack analysis and safety ratings. | [.md](https://openaitools.app/tool/gyrosco-pe.md) | | 9 | [MyCoach Ai](https://openaitools.app/tool/mycoachai-com) | 15,959 | +47.2% | Free Trial, Paid | One branded app for nutrition, training and client check-ins | [.md](https://openaitools.app/tool/mycoachai-com.md) | | 10 | [Calorie AI (Calcounter)](https://openaitools.app/tool/calorie-ai) | 15,778 | -21.4% | Freemium | Snap a photo, get calories and macro estimates in seconds | [.md](https://openaitools.app/tool/calorie-ai.md) | --- Source: https://openaitools.app/compare/eqo-vs-suppco More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)