# Fathom vs GetHookd Fathom records 5,620,385 monthly visits with +0.2% month-over-month growth and Freemium, Free Trial pricing. GetHookd records 836,116 monthly visits with +6.7% growth and Free Trial, Paid pricing. | Metric | [Fathom](https://openaitools.app/tool/fathom-2-0) | [GetHookd](https://openaitools.app/tool/gethookd) | | :--- | :--- | :--- | | Website URL | https://fathom.video | https://www.gethookd.ai | | Categories | AI Note Taker, AI Meeting Assistant, AI Summarizer, AI Transcriber | AI Ad Creative, AI Ad Generator, AI Advertising, AI UGC Video Generator | | Pricing Model | Freemium, Free Trial | Free Trial, Paid | | Monthly Visits | 5,620,385 | 836,116 | | MoM Growth Rate | +0.2% | +6.7% | | Primary Market | United States | United States | | Direct Visits | 4,071,452 | 580,686 | | Review Score | 4.7 | 4.3 | | Saved Count | 9 | 2 | | Supported Platforms | Website | Website | ## Fathom Fathom records and understands your online meetings so you can stay present instead of typing notes. It works across Zoom, Google Meet and Microsoft Teams, and can either join calls with a visible notetaker bot or capture them bot-free. After each call you get a searchable transcript, an instant AI summary, extracted action items and highlighted key moments delivered to your inbox. Beyond basic notes, Fathom turns conversations into a searchable knowledge base. You can ask questions across past meetings, set automated topic trackers, and push notes and follow-ups into Slack, Salesforce, HubSpot, Notion and Asana. AI Scorecards add coaching metrics for sales and customer success teams, and integrations extend Fathom into ChatGPT, Claude and a public API. Fathom offers a generous free tier and paid team plans, and is SOC 2 Type II, GDPR and HIPAA compliant with SSO/SCIM support. The company has been acquired by and is now part of Superhuman, which continues to develop the product. **Pricing & Plans:** Freemium with a free-forever tier for individuals, plus paid Premium and Team plans billed per user. Enterprise options add SSO, SCIM and admin controls. - **Bot-free and bot recording:** Capture meetings with a visible notetaker or completely bot-free, so you can record your way and keep participants comfortable. - **Instant AI summaries and action items:** Get accurate transcripts, concise summaries and extracted to-dos delivered right after each call. - **Ask Fathom across meetings:** Search and ask questions across your entire meeting history to surface decisions, commitments and patterns. - **CRM and workflow sync:** Notes, insights and follow-ups flow automatically into Slack, Salesforce, HubSpot, Notion, Asana and other tools. - **AI Scorecards and topic trackers:** Monitor key topics automatically and use AI Scorecards to coach sales and customer success teams with follow-up metrics. **Strengths:** Generous free plan covers most individual needs; Bot-free recording option and workflow syncs with major tools; Strong accuracy and reliable summaries with SOC 2, GDPR and HIPAA compliance **Limitations:** Best value features push teams toward paid per-user plans; Deep CRM and Scorecard features are aimed at larger sales organizations [Profile (Markdown)](https://openaitools.app/tool/fathom-2-0.md) ## GetHookd GetHookd positions itself as "Facebook Ads Library on steroids": instead of scrolling Meta's raw ad library, you search a curated, continuously updated index of more than 22 million active ads. Filters let you narrow by niche, creative format, how long an ad has been running and how many variants a brand is testing, which is a practical proxy for performance. You can save finds to shared boards and swipe files so a whole team works from the same reference set. Beyond search, GetHookd adds competitor intelligence tools. Brand Spy watches any brand and alerts you when it launches new ads, showing launch dates and how many creatives are live. Shops lets you start from the store rather than the ad, surfacing monthly traffic, growth trend, Trustpilot rating, best-selling products and similar stores one click away. It also offers a standalone Instagram/Meta ad spy experience and transcription of video ad scripts. A distinctive part of the product is AI agent access. Through MCP and API connections you can wire GetHookd into Claude, ChatGPT, Gemini, Cursor or Perplexity and ask plain-language questions about your market; answers come back with the source ad attached. The Clone Ads feature turns any winning creative into new static variations for testing. Pricing runs from a Starter tier for solo marketers up through Pro, Team and Agency plans, with API and MCP access included on annual plans and on the higher monthly tiers; a 7-day trial starts at $0. **Pricing & Plans:** Trial starts at $0 for 7 days. Starter is listed around $19/month billed yearly ($29 monthly), Pro roughly $32/month yearly ($49 monthly), and Team about $52/month yearly ($79 monthly), with higher Agency tiers. Annual plans include API and MCP access; credits and seats scale by tier. - **22M+ live Meta ad library:** Search and filter a continuously updated index of millions of active Facebook and Instagram ads by niche, format, runtime and variant count. - **Brand Spy:** Follow any competitor brand and get notified whenever it launches new ads, with launch dates and live creative counts. - **Shops intelligence:** Explore stores by traffic, growth and products, then see monthly visitors, all their Meta ads, best sellers and similar shops. - **AI agent access via MCP/API:** Connect the ad library to Claude, ChatGPT, Gemini, Cursor or Perplexity and ask questions in plain English, with source ads attached. - **Clone Ads static variations:** Turn any proven winning ad into multiple new static creatives built on a hook already running in your market. **Strengths:** Very large and frequently refreshed Meta ad index; Competitor brand and shop monitoring in one place; MCP/API access lets you query ads from your own AI assistant; Clone Ads converts reference creatives into testable statics **Limitations:** Focus is on Meta only, not TikTok, Google or other channels; Credit-based limits can restrict heavy research on lower tiers; Best value requires annual billing for API and MCP access [Profile (Markdown)](https://openaitools.app/tool/gethookd.md) ## Frequently Asked Questions ### How do Fathom and GetHookd compare in monthly traffic? Fathom has 5,620,385 monthly visits, while GetHookd has 836,116. Traffic estimates describe audience size, not product quality. ### How do their growth rates compare? Fathom has a month-over-month growth rate of +0.2%; GetHookd has +6.7%. ### How does pricing compare? Fathom: Freemium, Free Trial. Freemium with a free-forever tier for individuals, plus paid Premium and Team plans billed per user. Enterprise options add SSO, SCIM and admin controls. GetHookd: Free Trial, Paid. Trial starts at $0 for 7 days. Starter is listed around $19/month billed yearly ($29 monthly), Pro roughly $32/month yearly ($49 monthly), and Team about $52/month yearly ($79 monthly), with higher Agency tiers. Annual plans include API and MCP access; credits and seats scale by tier. ## Alternatives | # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) | | :--- | :--- | :--- | :--- | :--- | :--- | :--- | | 1 | [Otter AI](https://openaitools.app/tool/otter-ai) | 7,360,981 | +9.6% | Freemium | Provides strong live transcription and collaboration features, but can be more restrictive on free meeting limits. | [.md](https://openaitools.app/tool/otter-ai.md) | | 2 | [Tactiq](https://openaitools.app/tool/tactiq) | 6,521,542 | +4.1% | Freemium | Transcribes meetings live via a browser extension without joining bots, but requires active browser participation. | [.md](https://openaitools.app/tool/tactiq.md) | | 3 | [Fireflies.ai](https://openaitools.app/tool/fireflies-ai) | 4,411,502 | +3% | Freemium | Offers robust multi-language conversational search and CRM integrations, but lacks Fathom's streamlined free recording tier. | [.md](https://openaitools.app/tool/fireflies-ai.md) | | 4 | [Notta](https://openaitools.app/tool/notta) | 2,585,354 | +2% | Freemium, Paid, Contact for Pricing | AI note taker that transcribes, summarizes and visualizes meetings | [.md](https://openaitools.app/tool/notta.md) | | 5 | [tl;dv](https://openaitools.app/tool/tldv-io) | 1,396,729 | +1.9% | Freemium | Excels at capturing and clipping video calls across platforms, but has a less polished action item workflow. | [.md](https://openaitools.app/tool/tldv-io.md) | | 6 | [Creatify](https://openaitools.app/tool/creatify) | 738,599 | -5.3% | Freemium | Better automated video ad generation from URLs, but lacks the competitor ad intelligence and spy library. | [.md](https://openaitools.app/tool/creatify.md) | | 7 | [Atria](https://openaitools.app/tool/atria) | 640,324 | +8.3% | Free Trial, Paid, Contact for Pricing | Stronger performance marketing creative management and launching tools, but lighter on raw ad library espionage. | [.md](https://openaitools.app/tool/atria.md) | | 8 | [Circleback](https://openaitools.app/tool/circleback) | 272,906 | +12.5% | Free Trial | Generates clean structured notes with reliable action items, but offers fewer third-party integrations than Fathom. | [.md](https://openaitools.app/tool/circleback.md) | | 9 | [WinningHunter](https://openaitools.app/tool/winninghunter-com) | 256,635 | -15.7% | Freemium, Free Trial | Stronger e-commerce store tracking and multi-platform ad aggregation, but less focused on Meta ad intelligence workflows. | [.md](https://openaitools.app/tool/winninghunter-com.md) | | 10 | [Predis.ai](https://openaitools.app/tool/predis) | 243,903 | +10.4% | Freemium, Free Trial | Turn a prompt or product link into ads, UGC videos, and scheduled social posts | [.md](https://openaitools.app/tool/predis.md) | --- Source: https://openaitools.app/compare/fathom-2-0-vs-gethookd More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)