# Fathom vs PostPlanify

Fathom records 5,620,385 monthly visits with +0.2% month-over-month growth and Freemium, Free Trial pricing. PostPlanify records 35,383 monthly visits with -13% growth and Free Trial, Paid pricing.

| Metric | [Fathom](https://openaitools.app/tool/fathom-2-0) | [PostPlanify](https://openaitools.app/tool/postplanify) |
| :--- | :--- | :--- |
| Website URL | https://fathom.video | https://postplanify.com |
| Categories | AI Note Taker, AI Meeting Assistant, AI Summarizer, AI Transcriber | AI Social Media, AI Caption Generator, AI Social Media Post Generator, AI Scheduling |
| Pricing Model | Freemium, Free Trial | Free Trial, Paid |
| Monthly Visits | 5,620,385 | 35,383 |
| MoM Growth Rate | +0.2% | -13% |
| Primary Market | United States | United States |
| Direct Visits | 4,071,452 | 14,364 |
| Review Score | 4.7 | 4.3 |
| Saved Count | 9 | 0 |
| Supported Platforms | Website | Website |

## Fathom

Fathom records and understands your online meetings so you can stay present instead of typing notes. It works across Zoom, Google Meet and Microsoft Teams, and can either join calls with a visible notetaker bot or capture them bot-free. After each call you get a searchable transcript, an instant AI summary, extracted action items and highlighted key moments delivered to your inbox.

Beyond basic notes, Fathom turns conversations into a searchable knowledge base. You can ask questions across past meetings, set automated topic trackers, and push notes and follow-ups into Slack, Salesforce, HubSpot, Notion and Asana. AI Scorecards add coaching metrics for sales and customer success teams, and integrations extend Fathom into ChatGPT, Claude and a public API.

Fathom offers a generous free tier and paid team plans, and is SOC 2 Type II, GDPR and HIPAA compliant with SSO/SCIM support. The company has been acquired by and is now part of Superhuman, which continues to develop the product.

**Pricing & Plans:** Freemium with a free-forever tier for individuals, plus paid Premium and Team plans billed per user. Enterprise options add SSO, SCIM and admin controls.

- **Bot-free and bot recording:** Capture meetings with a visible notetaker or completely bot-free, so you can record your way and keep participants comfortable.
- **Instant AI summaries and action items:** Get accurate transcripts, concise summaries and extracted to-dos delivered right after each call.
- **Ask Fathom across meetings:** Search and ask questions across your entire meeting history to surface decisions, commitments and patterns.
- **CRM and workflow sync:** Notes, insights and follow-ups flow automatically into Slack, Salesforce, HubSpot, Notion, Asana and other tools.
- **AI Scorecards and topic trackers:** Monitor key topics automatically and use AI Scorecards to coach sales and customer success teams with follow-up metrics.

**Strengths:** Generous free plan covers most individual needs; Bot-free recording option and workflow syncs with major tools; Strong accuracy and reliable summaries with SOC 2, GDPR and HIPAA compliance

**Limitations:** Best value features push teams toward paid per-user plans; Deep CRM and Scorecard features are aimed at larger sales organizations

[Profile (Markdown)](https://openaitools.app/tool/fathom-2-0.md)

## PostPlanify

PostPlanify concentrates on the agency workflow rather than single-brand publishing. Each client sits in its own workspace with its own social profiles, team members, approvals and reports, and the pricing is structured by number of workspaces rather than by seat — every plan includes unlimited users. Publishing runs through official platform APIs for Instagram, X, Facebook, LinkedIn, YouTube, TikTok, Threads, Pinterest, Bluesky and Google Business Profile, so a post can be prepared once and pushed to every relevant network.

The feature set covers the whole content lifecycle: a drag-and-drop calendar for planning and rescheduling, bulk scheduling, a shared Canva-, Drive- and Dropbox-connected media library, an approvals flow with comments and mentions, an inbox that collects comments, DMs and reviews with assignment and DM automations, and analytics with historical trends and best-time-to-post suggestions. AI help is wired in for captions, replies, image generation and rewriting, and PostPlanify states it works with assistants such as ChatGPT and Claude. Reporting produces branded PDFs with the agency's logo and colours that can be downloaded, shared by link, or delivered automatically on a weekly or monthly schedule. There is also a per-workspace link-in-bio page with click tracking and an API plus MCP access for teams that want to connect their own tooling.

Pricing is per workspace with unlimited seats, split into Growth (about $79/month for 15 social profiles), Premium (about $159/month for 30 profiles, adding approvals, advanced analytics, scheduled reports and DM automations) and Scale (about $319/month for 80 profiles, adding full white label and priority support). Annual billing saves roughly 20%, and every plan starts with a free 14-day trial.

**Pricing & Plans:** Paid subscription billed per workspace with unlimited users on every plan. Growth is around $79/month (15 social profiles), Premium around $159/month (30 profiles) and Scale around $319/month (80 profiles); annual billing saves about 20% and a free 14-day trial is available.

- **Multi-client workspaces with unlimited users:** Give every client its own workspace, profiles and team, and invite as many collaborators or client reviewers as you need at no extra seat cost.
- **Calendar, bulk scheduling and approvals:** Plan posts on a drag-and-drop calendar, queue them in bulk, and route drafts through comment-and-mention approval flows before they publish.
- **Unified social inbox:** Collect comments, DMs and reviews from all connected networks in one queue, then reply, label, assign to teammates and trigger DM automations.
- **Analytics and white-label reports:** Track performance, engagement and growth across 10 platforms, and send branded PDF reports that can be delivered automatically each week or month.
- **AI assistant and media library:** Generate captions, replies, images and rewrites with AI, and keep brand assets organised in a shared library with Canva, Drive and Dropbox imports.

**Strengths:** Unlimited users on every plan, so scaling the team never increases the bill; Workspace-based pricing that stays predictable as client count grows; Covers the full agency loop: planning, approvals, inbox, analytics and reporting; Publishes through official platform APIs to 10 networks, with API and MCP access

**Limitations:** Pricing is aimed at agencies, so solo creators may find the smallest plan expensive; There is no permanent free tier — access starts with a 14-day trial; Advanced features such as approvals and white label are split across higher tiers

[Profile (Markdown)](https://openaitools.app/tool/postplanify.md)

## Frequently Asked Questions

### How do Fathom and PostPlanify compare in monthly traffic?

Fathom has 5,620,385 monthly visits, while PostPlanify has 35,383. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Fathom has a month-over-month growth rate of +0.2%; PostPlanify has -13%.

### How does pricing compare?

Fathom: Freemium, Free Trial. Freemium with a free-forever tier for individuals, plus paid Premium and Team plans billed per user. Enterprise options add SSO, SCIM and admin controls. PostPlanify: Free Trial, Paid. Paid subscription billed per workspace with unlimited users on every plan. Growth is around $79/month (15 social profiles), Premium around $159/month (30 profiles) and Scale around $319/month (80 profiles); annual billing saves about 20% and a free 14-day trial is available.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Otter AI](https://openaitools.app/tool/otter-ai) | 7,360,981 | +9.6% | Freemium | Provides strong live transcription and collaboration features, but can be more restrictive on free meeting limits. | [.md](https://openaitools.app/tool/otter-ai.md) |
| 2 | [Tactiq](https://openaitools.app/tool/tactiq) | 6,521,542 | +4.1% | Freemium | Transcribes meetings live via a browser extension without joining bots, but requires active browser participation. | [.md](https://openaitools.app/tool/tactiq.md) |
| 3 | [Fireflies.ai](https://openaitools.app/tool/fireflies-ai) | 4,411,502 | +3% | Freemium | Offers robust multi-language conversational search and CRM integrations, but lacks Fathom's streamlined free recording tier. | [.md](https://openaitools.app/tool/fireflies-ai.md) |
| 4 | [Notta](https://openaitools.app/tool/notta) | 2,585,354 | +2% | Freemium, Paid, Contact for Pricing | AI note taker that transcribes, summarizes and visualizes meetings | [.md](https://openaitools.app/tool/notta.md) |
| 5 | [tl;dv](https://openaitools.app/tool/tldv-io) | 1,396,729 | +1.9% | Freemium | Excels at capturing and clipping video calls across platforms, but has a less polished action item workflow. | [.md](https://openaitools.app/tool/tldv-io.md) |
| 6 | [Planable](https://openaitools.app/tool/planable) | 701,915 | -7.7% | Freemium | Plan, approve and schedule social content with your whole team in one place | [.md](https://openaitools.app/tool/planable.md) |
| 7 | [Postiz](https://openaitools.app/tool/postiz) | 524,221 | +14.2% | Free Trial, Paid, Contact for Pricing | Agentic social media scheduling for 30+ channels | [.md](https://openaitools.app/tool/postiz.md) |
| 8 | [Circleboom](https://openaitools.app/tool/circleboom-com) | 336,939 | -1.3% | Freemium | Social media management, scheduling and X/Twitter tools in one place | [.md](https://openaitools.app/tool/circleboom-com.md) |
| 9 | [Circleback](https://openaitools.app/tool/circleback) | 272,906 | +12.5% | Free Trial | Generates clean structured notes with reliable action items, but offers fewer third-party integrations than Fathom. | [.md](https://openaitools.app/tool/circleback.md) |
| 10 | [SocialBee](https://openaitools.app/tool/socialbee) | 266,280 | -4.4% | Free Trial, Paid | AI-Powered Social Media Management, Scheduling and Analytics | [.md](https://openaitools.app/tool/socialbee.md) |

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Source: https://openaitools.app/compare/fathom-2-0-vs-postplanify

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