# Fathom vs Spatial.ai

Fathom records 5,620,385 monthly visits with +0.2% month-over-month growth and Freemium, Free Trial pricing. Spatial.ai records 7,304 monthly visits with -32.1% growth and Paid pricing.

| Metric | [Fathom](https://openaitools.app/tool/fathom-2-0) | [Spatial.ai](https://openaitools.app/tool/spatial) |
| :--- | :--- | :--- |
| Website URL | https://fathom.video | https://www.spatial.ai |
| Categories | AI Note Taker, AI Meeting Assistant, AI Summarizer, AI Transcriber | AI Marketing, AI Digital Marketing, AI Advertising, AI Real Estate |
| Pricing Model | Freemium, Free Trial | Paid |
| Monthly Visits | 5,620,385 | 7,304 |
| MoM Growth Rate | +0.2% | -32.1% |
| Primary Market | United States | United States |
| Direct Visits | 4,071,452 | 2,895 |
| Review Score | 4.7 | 4.2 |
| Saved Count | 9 | 3 |
| Supported Platforms | Website | Website |

## Fathom

Fathom records and understands your online meetings so you can stay present instead of typing notes. It works across Zoom, Google Meet and Microsoft Teams, and can either join calls with a visible notetaker bot or capture them bot-free. After each call you get a searchable transcript, an instant AI summary, extracted action items and highlighted key moments delivered to your inbox.

Beyond basic notes, Fathom turns conversations into a searchable knowledge base. You can ask questions across past meetings, set automated topic trackers, and push notes and follow-ups into Slack, Salesforce, HubSpot, Notion and Asana. AI Scorecards add coaching metrics for sales and customer success teams, and integrations extend Fathom into ChatGPT, Claude and a public API.

Fathom offers a generous free tier and paid team plans, and is SOC 2 Type II, GDPR and HIPAA compliant with SSO/SCIM support. The company has been acquired by and is now part of Superhuman, which continues to develop the product.

**Pricing & Plans:** Freemium with a free-forever tier for individuals, plus paid Premium and Team plans billed per user. Enterprise options add SSO, SCIM and admin controls.

- **Bot-free and bot recording:** Capture meetings with a visible notetaker or completely bot-free, so you can record your way and keep participants comfortable.
- **Instant AI summaries and action items:** Get accurate transcripts, concise summaries and extracted to-dos delivered right after each call.
- **Ask Fathom across meetings:** Search and ask questions across your entire meeting history to surface decisions, commitments and patterns.
- **CRM and workflow sync:** Notes, insights and follow-ups flow automatically into Slack, Salesforce, HubSpot, Notion, Asana and other tools.
- **AI Scorecards and topic trackers:** Monitor key topics automatically and use AI Scorecards to coach sales and customer success teams with follow-up metrics.

**Strengths:** Generous free plan covers most individual needs; Bot-free recording option and workflow syncs with major tools; Strong accuracy and reliable summaries with SOC 2, GDPR and HIPAA compliance

**Limitations:** Best value features push teams toward paid per-user plans; Deep CRM and Scorecard features are aimed at larger sales organizations

[Profile (Markdown)](https://openaitools.app/tool/fathom-2-0.md)

## Spatial.ai

Spatial.ai starts from a simple premise: two consumers with identical demographics can behave completely differently, so demographics alone are a weak basis for retail marketing and site selection. Its PersonaLive system classifies every U.S. household into 17 high-level groups and 80 behavioral segments derived from four dimensions of observed behavior — demographics, social media activity, mobile movement data, and credit card transactions. The company reports that this multi-source approach improves retail behavior prediction by an average of 17% and produces campaigns that perform up to 50% better.

The workflow runs in three steps. First, marketers identify their top segments in minutes by uploading CRM contact lists to see which segments are most valuable, or by uploading a visitation report — or simply drawing a polygon — to see which segments visit a location most. Second, they position the brand strategically using consumer spend data: comparing market share against competitors by segment and tracking how much each segment spends on different brands over time. Third, they build tailored multi-channel campaigns by viewing detailed segment portraits, personalizing ad imagery and copy, and exporting audiences to Meta, TikTok, Google, Snapchat, X, programmatic platforms, and direct mail.

Alongside PersonaLive, Spatial.ai offers Proximity for segmenting neighborhoods by social media behaviors and FollowGraph for quantifying consumer social interest at a geographic level. Typical applications include site selection, digital marketing, credit card market share analysis, and retention and expansion programs. The platform is used by more than 750 retailers, e-commerce brands, and agencies, and case studies cite clients including Colliers, HIFI Agency, AAA, SeaQuest, and Goodwill. Data is permissioned, anonymized, and aggregated, so the system describes behaviorally similar groups rather than identifying individuals.

**Pricing & Plans:** Paid subscription with three published tiers on monthly or annual billing. The Analyst is $500/month (or $425/month billed annually), The Media Buyer is $800/month (or $700/month annually), and The Strategist is $1,500/month (or $1,350/month annually). Contacts and locations are billed separately at the greater of the two counts, from $0 up to $500/month at unlimited scale. Each plan includes up to 5 users.

- **PersonaLive behavioral segments:** Every U.S. household is classified into 17 high-level groups and 80 behavioral segments built from demographics, social media activity, mobile movement data, and credit card transactions.
- **Segment your own data fast:** Upload CRM contact lists or a store visitation report, or draw a polygon, to see which segments drive the most value or visit a location most — typically in minutes.
- **Market share and spend analysis:** Compare your brand against competitors by segment and track how much each segment spends on different brands over time, using insights from 100M+ credit card transactions.
- **Cross-channel audience activation:** Export top segments for targeting across Meta, TikTok, Google, Snapchat, X, programmatic platforms, and direct mail, or enrich your CRM with demographic and segment codes.
- **Segment portraits and creative guidance:** Detailed segment portraits reveal which brands customers visit, who they follow on social, the best channels to reach them, and key demographic traits to guide ad imagery and copy.

**Strengths:** Behavioral segmentation combining social, mobile, and transaction data adds context that demographics alone miss; Self-serve segmentation from CRM files or visitation data delivers answers within minutes; Audiences export to every major ad channel plus direct mail from one platform; Transparent published pricing with 90-day opt-out and multiple case studies from real brands

**Limitations:** Coverage is limited to U.S. households, so non-U.S. brands are not served; Plans start at $500/month and contacts or locations are billed separately, which is steep for small retailers; Advanced competitive spend analysis requires the top Strategist tier

[Profile (Markdown)](https://openaitools.app/tool/spatial.md)

## Frequently Asked Questions

### How do Fathom and Spatial.ai compare in monthly traffic?

Fathom has 5,620,385 monthly visits, while Spatial.ai has 7,304. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Fathom has a month-over-month growth rate of +0.2%; Spatial.ai has -32.1%.

### How does pricing compare?

Fathom: Freemium, Free Trial. Freemium with a free-forever tier for individuals, plus paid Premium and Team plans billed per user. Enterprise options add SSO, SCIM and admin controls. Spatial.ai: Paid. Paid subscription with three published tiers on monthly or annual billing. The Analyst is $500/month (or $425/month billed annually), The Media Buyer is $800/month (or $700/month annually), and The Strategist is $1,500/month (or $1,350/month annually). Contacts and locations are billed separately at the greater of the two counts, from $0 up to $500/month at unlimited scale. Each plan includes up to 5 users.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Otter AI](https://openaitools.app/tool/otter-ai) | 7,360,981 | +9.6% | Freemium | Provides strong live transcription and collaboration features, but can be more restrictive on free meeting limits. | [.md](https://openaitools.app/tool/otter-ai.md) |
| 2 | [Tactiq](https://openaitools.app/tool/tactiq) | 6,521,542 | +4.1% | Freemium | Transcribes meetings live via a browser extension without joining bots, but requires active browser participation. | [.md](https://openaitools.app/tool/tactiq.md) |
| 3 | [Fireflies.ai](https://openaitools.app/tool/fireflies-ai) | 4,411,502 | +3% | Freemium | Offers robust multi-language conversational search and CRM integrations, but lacks Fathom's streamlined free recording tier. | [.md](https://openaitools.app/tool/fireflies-ai.md) |
| 4 | [Notta](https://openaitools.app/tool/notta) | 2,585,354 | +2% | Freemium, Paid, Contact for Pricing | AI note taker that transcribes, summarizes and visualizes meetings | [.md](https://openaitools.app/tool/notta.md) |
| 5 | [tl;dv](https://openaitools.app/tool/tldv-io) | 1,396,729 | +1.9% | Freemium | Excels at capturing and clipping video calls across platforms, but has a less polished action item workflow. | [.md](https://openaitools.app/tool/tldv-io.md) |
| 6 | [Circleback](https://openaitools.app/tool/circleback) | 272,906 | +12.5% | Free Trial | Generates clean structured notes with reliable action items, but offers fewer third-party integrations than Fathom. | [.md](https://openaitools.app/tool/circleback.md) |
| 7 | [Avoma](https://openaitools.app/tool/avoma-ai-meeting-assistant) | 193,867 | +7.5% | Freemium, Free Trial, Paid | All-in-one AI meeting assistant for revenue teams | [.md](https://openaitools.app/tool/avoma-ai-meeting-assistant.md) |
| 8 | [Fellow](https://openaitools.app/tool/fellow) | 188,722 | -5% | Contact for Pricing | The secure AI meeting notetaker built for teams that cannot get privacy wrong | [.md](https://openaitools.app/tool/fellow.md) |
| 9 | [MeetGeek](https://openaitools.app/tool/meetgeek) | 188,118 | -7.5% | Freemium, Free Trial | Delivers deep meeting analytics and automated insights routing, but has a steeper learning curve for configuration. | [.md](https://openaitools.app/tool/meetgeek.md) |
| 10 | [Grain](https://openaitools.app/tool/grain) | 174,166 | -14.8% | Freemium, Free Trial, Contact for Pricing | Great for clipping and sharing key video moments, but less focused on automated CRM syncing. | [.md](https://openaitools.app/tool/grain.md) |

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Source: https://openaitools.app/compare/fathom-2-0-vs-spatial

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