Generate fully editable branded documents, designs, and videos from a prompt
Generate fully editable branded documents, designs, and videos from a prompt
Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Format Magic records 40,548 monthly visits with -37% growth and Freemium pricing.
Turn plain text into polished, professional documents in about a minute
| Dimension / Metric | ||
|---|---|---|
| Official Domain | fillout.com | formatmagic.ai |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 3.92M (3,923,917) | 40.55K (40,548) |
| MoM Traffic Delta | -423.16K (-9.7%) | -23.87K (-37%) |
| Primary Market & Share | 🇺🇸 United States (38.6%) | 🇺🇸 United States (22.3%) |
| Direct Visits / mo | 2.31M | 6.78K |
| User Rating | 4.4 | 3.9 |
| Supported Platforms | Website | Website |
Build powerful forms, surveys and quizzes with AI in minutes
Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
Respondents can log in to update their answers, and forms can be restricted to internal users only.
Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.
Turn plain text into polished, professional documents in about a minute
Choose from categories such as Decorated, Formal, Studio, Clean, Soft and Bold, or build, customize and upload your own templates for a consistent house style.
Paste notes, emails, or raw ChatGPT and Gemini output and get automatic heading levels, lists, tables and paragraph styling without manual cleanup.
Upload a DOCX or PDF and apply a fresh template instantly, fixing messy or inconsistent formatting while leaving your content untouched.
Add a cover page, auto-generated table of contents, page numbers and heading depth, switch orientation and page size, then fine-tune in an in-browser editable preview.
Generate fully editable branded documents, designs, and videos from a prompt
Generate fully editable branded documents, designs, and videos from a prompt
Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.

Turn a prompt into finished documents, decks, and spreadsheets
Turn a prompt into finished documents, decks, and spreadsheets

Turn any topic or document into a polished slide deck in seconds
Turn any topic or document into a polished slide deck in seconds

Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features.

Agentic document generation that keeps business documents on-brand and compliant
Agentic document generation that keeps business documents on-brand and compliant

SpecialistAI quiz, poll and survey builder that turns traffic into leads
SpecialistAI quiz, poll and survey builder that turns traffic into leads

Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations.
From prompt to polished presentation, report, or page — on your brand
From prompt to polished presentation, report, or page — on your brand
Free / Open-sourceFully open-source form builder with AI assistance, but lacks some of the advanced visual design customizability of Fillout.

SpecialistAI-moderated voice and video interviews that scale survey research to thousands of people at once