# Fillout vs Format Magic

Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Format Magic records 40,548 monthly visits with -37% growth and Freemium pricing.

| Metric | [Fillout](https://openaitools.app/tool/fillout-com) | [Format Magic](https://openaitools.app/tool/format-magic) |
| :--- | :--- | :--- |
| Website URL | https://www.fillout.com | https://formatmagic.ai |
| Categories | AI Forms, AI Quiz Generator, AI Signature Generator, AI PDF | AI Documents Generator, AI Report Generator, AI PDF |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 3,923,917 | 40,548 |
| MoM Growth Rate | -9.7% | -37% |
| Primary Market | United States | United States |
| Direct Visits | 2,306,833 | 6,775 |
| Review Score | 4.4 | 3.9 |
| Saved Count | 12 | 2 |
| Supported Platforms | Website | Website |

## Fillout

Fillout is a no-code platform for building forms, surveys, quizzes, and payment or scheduling pages. You can start from a description and let the built-in Zite AI assemble a ready-to-publish form in your brand, or drag and drop fields manually. Every submission is stored in a structured database you can filter, analyze, and connect to other tools.

Beyond basic data collection, Fillout adds intelligent routing, login-based forms that let respondents edit their own answers, digital signatures, and native integrations with 50+ apps. Branding is fully controllable, including custom domains, white-labeling, and embeds as popups, sliders, or full-screen pages.

A large number of organizations use Fillout for secure data intake, and the service advertises SOC II Type 2 compliance plus AES-256 encryption. A free tier covers casual use, while paid plans unlock advanced logic, higher limits, and team features.

**Pricing & Plans:** Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration.

- **AI form builder (Zite):** Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
- **Logic and workflows:** Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
- **Editable and secure submissions:** Respondents can log in to update their answers, and forms can be restricted to internal users only.
- **Branding and embeds:** Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.
- **50+ integrations and analytics:** Send responses to spreadsheets, CRMs, and other tools, then review and collaborate on results with flexible views.

**Strengths:** AI-assisted building makes first drafts fast; Deep logic, workflows, and 50+ integrations; Strong branding controls including white-label and custom domains; SOC II Type 2 compliance and AES-256 encryption

**Limitations:** Advanced features require paid plans; Feature depth can be overwhelming for simple one-off forms; Popular templates see heavy competition for the same look

[Profile (Markdown)](https://openaitools.app/tool/fillout-com.md)

## Format Magic

Format Magic targets the tedious part of document work: making content look right. You pick a category and template, paste raw text from notes, email or an LLM, and the service applies heading hierarchy, lists, tables, spacing and a professional layout automatically. It can also take an existing Word (DOCX) or PDF file and rebuild it on a clean template, fixing inconsistent styles without altering your words.

The tool covers the common workflows people actually have. Pasted plain text gets structured from scratch. Output from ChatGPT, Gemini or another model gets converted from an unstructured block into a readable document with proper headings and lists. Existing documents get refreshed and modernised. A toggle lets you keep the source emphasis — bold, italic, underline, strikethrough — or let Format Magic decide the heading structure itself, which is useful when your headings are missing or inconsistent.

Before generating, you configure output options: cover page, table of contents, page numbers, heading depth (H1 through H4), portrait or landscape orientation, and page size (Letter, A4, Legal, A3 or book format). An editable preview appears in the browser where you can tweak content and drop images in directly, and an image extraction feature pulls the first few images out of an uploaded document so placeholders can be swapped back in during processing. A Google Drive picker and drag-and-drop upload are supported, and a usage dashboard tracks monthly character consumption against your plan.

**Pricing & Plans:** Format Magic is freemium. You can try the formatter free without signing up, and guest downloads open read-only with a small watermark. A free account unlocks longer documents and limited image extraction (the first 5 images per document), while paid plans raise the monthly character allowance, extract up to 100 images and let you edit the output in Word.

- **Template-Driven Formatting:** Choose from categories such as Decorated, Formal, Studio, Clean, Soft and Bold, or build, customize and upload your own templates for a consistent house style.
- **Formats Raw Text and AI Output:** Paste notes, emails, or raw ChatGPT and Gemini output and get automatic heading levels, lists, tables and paragraph styling without manual cleanup.
- **Reformat Existing Word and PDF Files:** Upload a DOCX or PDF and apply a fresh template instantly, fixing messy or inconsistent formatting while leaving your content untouched.
- **Output Options and Editable Preview:** Add a cover page, auto-generated table of contents, page numbers and heading depth, switch orientation and page size, then fine-tune in an in-browser editable preview.
- **Word, PDF and Google Drive Support:** Import text or files from Google Drive, extract images automatically from your uploads, and download finished documents as Word or PDF.

**Strengths:** No sign-up required to try the formatter, so evaluation is immediate; Handles three distinct inputs — plain text, AI output and existing Word/PDF files — in one tool; Output options cover cover pages, tables of contents, page numbers, orientation and page size; Editable browser preview plus Word download means you can tweak before exporting

**Limitations:** The PDF pipeline is labelled a legacy feature and no longer receives new functionality; Word is the recommended output; Guest downloads are read-only and watermarked, and free accounts cap image extraction; Formatting quality can vary with complex source documents, and the site notes a backup service may be used during outages

[Profile (Markdown)](https://openaitools.app/tool/format-magic.md)

## Frequently Asked Questions

### How do Fillout and Format Magic compare in monthly traffic?

Fillout has 3,923,917 monthly visits, while Format Magic has 40,548. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Fillout has a month-over-month growth rate of -9.7%; Format Magic has -37%.

### How does pricing compare?

Fillout: Freemium. Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration. Format Magic: Freemium. Format Magic is freemium. You can try the formatter free without signing up, and guest downloads open read-only with a small watermark. A free account unlocks longer documents and limited image extraction (the first 5 images per document), while paid plans raise the monthly character allowance, extract up to 100 images and let you edit the output in Word.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Template.net](https://openaitools.app/tool/template-net) | 2,272,217 | -6.1% | Freemium | Generate fully editable branded documents, designs, and videos from a prompt | [.md](https://openaitools.app/tool/template-net.md) |
| 2 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout. | [.md](https://openaitools.app/tool/forms-app.md) |
| 3 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Superior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities. | [.md](https://openaitools.app/tool/block-survey.md) |
| 4 | [AI Doc Maker](https://openaitools.app/tool/aidocmaker-com) | 271,200 | -22.3% | Freemium | Turn a prompt into finished documents, decks, and spreadsheets | [.md](https://openaitools.app/tool/aidocmaker-com.md) |
| 5 | [Autoppt](https://openaitools.app/tool/autoppt) | 215,153 | +6.9% | Freemium, Free Trial | Turn any topic or document into a polished slide deck in seconds | [.md](https://openaitools.app/tool/autoppt.md) |
| 6 | [Makeform](https://openaitools.app/tool/makeform) | 160,692 | -10.8% | Freemium | Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features. | [.md](https://openaitools.app/tool/makeform.md) |
| 7 | [Templafy](https://openaitools.app/tool/templafy) | 129,006 | -15.8% | Freemium, Free Trial, Contact for Pricing | Agentic document generation that keeps business documents on-brand and compliant | [.md](https://openaitools.app/tool/templafy.md) |
| 8 | [Opinion Stage AI](https://openaitools.app/tool/opinion-stage-ai) | 120,996 | +2.5% | Contact for Pricing | AI quiz, poll and survey builder that turns traffic into leads | [.md](https://openaitools.app/tool/opinion-stage-ai.md) |
| 9 | [FormHug](https://openaitools.app/tool/formhug) | 92,118 | -4.8% | Freemium, Free | Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations. | [.md](https://openaitools.app/tool/formhug.md) |
| 10 | [NextDocs](https://openaitools.app/tool/nextdocs) | 83,293 | +25.4% | Freemium | From prompt to polished presentation, report, or page — on your brand | [.md](https://openaitools.app/tool/nextdocs.md) |

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Source: https://openaitools.app/compare/fillout-com-vs-format-magic

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