# Fillout vs Hex

Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Hex records 782,737 monthly visits with +10.8% growth and Freemium, Free Trial, Paid, Contact for Pricing, Free pricing.

| Metric | [Fillout](https://openaitools.app/tool/fillout-com) | [Hex](https://openaitools.app/tool/hex-tech) |
| :--- | :--- | :--- |
| Website URL | https://www.fillout.com | https://hex.tech |
| Categories | AI Forms, AI Quiz Generator, AI Signature Generator, AI PDF | AI For Data Analytics, AI App Builder, AI Copilot, Large Language Models (LLMs) |
| Pricing Model | Freemium | Freemium, Free Trial, Paid, Contact for Pricing, Free |
| Monthly Visits | 3,923,917 | 782,737 |
| MoM Growth Rate | -9.7% | +10.8% |
| Primary Market | United States | United States |
| Direct Visits | 2,306,833 | 621,753 |
| Review Score | 4.4 | 4.7 |
| Saved Count | 12 | 5 |
| Supported Platforms | Website | Website |

## Fillout

Fillout is a no-code platform for building forms, surveys, quizzes, and payment or scheduling pages. You can start from a description and let the built-in Zite AI assemble a ready-to-publish form in your brand, or drag and drop fields manually. Every submission is stored in a structured database you can filter, analyze, and connect to other tools.

Beyond basic data collection, Fillout adds intelligent routing, login-based forms that let respondents edit their own answers, digital signatures, and native integrations with 50+ apps. Branding is fully controllable, including custom domains, white-labeling, and embeds as popups, sliders, or full-screen pages.

A large number of organizations use Fillout for secure data intake, and the service advertises SOC II Type 2 compliance plus AES-256 encryption. A free tier covers casual use, while paid plans unlock advanced logic, higher limits, and team features.

**Pricing & Plans:** Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration.

- **AI form builder (Zite):** Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
- **Logic and workflows:** Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
- **Editable and secure submissions:** Respondents can log in to update their answers, and forms can be restricted to internal users only.
- **Branding and embeds:** Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.
- **50+ integrations and analytics:** Send responses to spreadsheets, CRMs, and other tools, then review and collaborate on results with flexible views.

**Strengths:** AI-assisted building makes first drafts fast; Deep logic, workflows, and 50+ integrations; Strong branding controls including white-label and custom domains; SOC II Type 2 compliance and AES-256 encryption

**Limitations:** Advanced features require paid plans; Feature depth can be overwhelming for simple one-off forms; Popular templates see heavy competition for the same look

[Profile (Markdown)](https://openaitools.app/tool/fillout-com.md)

## Hex

Hex starts from a simple observation: dashboards tell you what happened, but they rarely answer the follow-up question. Its core is the Hex Agent, a conversational interface that plans a query, reasons over your organisation's context and returns an answer with the charts, tables and code that produced it. Because every answer is grounded in a semantic model and the underlying warehouse tables, users can inspect the SQL, check assumptions and trust the number before acting on it. The agent is reachable from the web workspace, from Slack, and from developer tools such as Claude and Codex via CLI and integrations.
Underneath the conversational layer sits a genuine notebook and app-building environment. Analysts write SQL, Python and R in the same project, chain cells into reproducible pipelines, and then turn selected cells into polished, parameterised data apps and dashboards that stakeholders can interact with. Hex 4.0 pushes this further with generative dashboards, AI app building and a Context Engine that keeps the company's definitions, metrics and semantics in one place. A Context Studio surfaces where the agent lacked grounding, and an Evals framework lets teams run graded test suites against the agent to measure accuracy over time.
That governance angle is what separates Hex from raw chat-with-your-data tools. Instead of an unsearchable answer in a side panel, you get a shareable, versionable artefact with lineage, plus a feedback loop that compounds context quality. It is used by data teams at a wide range of companies for self-serve exploration, executive reporting, embedded dashboards and operational analytics, with free, paid and enterprise tiers covering individuals through to regulated organisations needing SSO and advanced security.

**Pricing & Plans:** Freemium with a free tier to get started, paid plans for growing teams, and enterprise pricing (quoted on request) that adds governance, SSO and advanced security. A free trial is available for paid tiers.

- **Conversational Hex Agent:** Ask a question in plain language and get a reasoned answer with the SQL, charts and tables behind it, available in the Hex workspace, in Slack and from developer tools.
- **Notebooks and app builder:** Write SQL, Python and R side by side in one project, then turn cells into interactive, parameterised data apps and dashboards without a separate BI authoring tool.
- **Context Engine and Context Studio:** Centralise metrics, semantics and corporate definitions so answers stay consistent, and see exactly where the agent lacked grounding so you can fix it.
- **Evals for agent accuracy:** Run graded, rubric-based test suites against the agent to measure answer quality and catch regressions as your data and context evolve.
- **Generative dashboards and governance:** Produce dashboards from natural language, embed them where teams work, and manage access with enterprise-grade permissions and security.

**Strengths:** Unifies exploration, notebooks, dashboards and app building so teams stop paying for four overlapping tools; Answers are grounded in a semantic model and warehouse tables, and stay inspectable rather than opaque; Slack, CLI and developer-tool integrations meet users where they already work; Context Studio and Evals turn context quality into something measurable and improvable

**Limitations:** The full value depends on having a reasonably well-modelled warehouse, so it is heavier to adopt than a simple chat tool; The notebook-plus-agent surface is feature-rich enough to need onboarding for non-technical users; Governance and advanced security features are reserved for higher-priced and enterprise plans

[Profile (Markdown)](https://openaitools.app/tool/hex-tech.md)

## Frequently Asked Questions

### How do Fillout and Hex compare in monthly traffic?

Fillout has 3,923,917 monthly visits, while Hex has 782,737. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Fillout has a month-over-month growth rate of -9.7%; Hex has +10.8%.

### How does pricing compare?

Fillout: Freemium. Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration. Hex: Freemium, Free Trial, Paid, Contact for Pricing, Free. Freemium with a free tier to get started, paid plans for growing teams, and enterprise pricing (quoted on request) that adds governance, SSO and advanced security. A free trial is available for paid tiers.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout. | [.md](https://openaitools.app/tool/forms-app.md) |
| 2 | [Julius AI](https://openaitools.app/tool/julius-ai) | 665,487 | +5% | Free Trial, Contact for Pricing | Faster for ad hoc statistical analysis and data visualization from natural language, but lacks Hex's robust notebook workflows. | [.md](https://openaitools.app/tool/julius-ai.md) |
| 3 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Superior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities. | [.md](https://openaitools.app/tool/block-survey.md) |
| 4 | [Makeform](https://openaitools.app/tool/makeform) | 160,692 | -10.8% | Freemium | Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features. | [.md](https://openaitools.app/tool/makeform.md) |
| 5 | [Opinion Stage AI](https://openaitools.app/tool/opinion-stage-ai) | 120,996 | +2.5% | Contact for Pricing | AI quiz, poll and survey builder that turns traffic into leads | [.md](https://openaitools.app/tool/opinion-stage-ai.md) |
| 6 | [FormHug](https://openaitools.app/tool/formhug) | 92,118 | -4.8% | Freemium, Free | Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations. | [.md](https://openaitools.app/tool/formhug.md) |
| 7 | [Quadratic](https://openaitools.app/tool/quadratic-multiplayer) | 87,216 | -18.3% | Freemium | Offers a spreadsheet-based interface with live data and Python execution, but lacks Hex's structured data app builder. | [.md](https://openaitools.app/tool/quadratic-multiplayer.md) |
| 8 | [OpnForm](https://openaitools.app/tool/opnform) | 76,221 | +169% | Freemium, Free Trial | Fully open-source form builder with AI assistance, but lacks some of the advanced visual design customizability of Fillout. | [.md](https://openaitools.app/tool/opnform.md) |
| 9 | [Basedash](https://openaitools.app/tool/basedash-com) | 75,536 | +12.7% | Free Trial, Paid, Contact for Pricing | Simpler plain-English querying and dashboard generation for databases, but lacks Hex's advanced polyglot notebook environment. | [.md](https://openaitools.app/tool/basedash-com.md) |
| 10 | [Voiceform](https://openaitools.app/tool/voiceform) | 54,210 | +5.6% | Contact for Pricing | AI-moderated voice and video interviews that scale survey research to thousands of people at once | [.md](https://openaitools.app/tool/voiceform.md) |

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Source: https://openaitools.app/compare/fillout-com-vs-hex-tech

More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)