# Fillout vs Instantly

Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Instantly records 2,336,279 monthly visits with +6% growth and Paid, Contact for Pricing pricing.

| Metric | [Fillout](https://openaitools.app/tool/fillout-com) | [Instantly](https://openaitools.app/tool/instantly) |
| :--- | :--- | :--- |
| Website URL | https://www.fillout.com | https://instantly.ai |
| Categories | AI Forms, AI Quiz Generator, AI Signature Generator, AI PDF | AI Sales, AI Lead Generation, AI Email Marketing, AI CRM |
| Pricing Model | Freemium | Paid, Contact for Pricing |
| Monthly Visits | 3,923,917 | 2,336,279 |
| MoM Growth Rate | -9.7% | +6% |
| Primary Market | United States | United States |
| Direct Visits | 2,306,833 | 1,821,304 |
| Review Score | 4.4 | 4.4 |
| Saved Count | 12 | 13 |
| Supported Platforms | Website | Website |

## Fillout

Fillout is a no-code platform for building forms, surveys, quizzes, and payment or scheduling pages. You can start from a description and let the built-in Zite AI assemble a ready-to-publish form in your brand, or drag and drop fields manually. Every submission is stored in a structured database you can filter, analyze, and connect to other tools.

Beyond basic data collection, Fillout adds intelligent routing, login-based forms that let respondents edit their own answers, digital signatures, and native integrations with 50+ apps. Branding is fully controllable, including custom domains, white-labeling, and embeds as popups, sliders, or full-screen pages.

A large number of organizations use Fillout for secure data intake, and the service advertises SOC II Type 2 compliance plus AES-256 encryption. A free tier covers casual use, while paid plans unlock advanced logic, higher limits, and team features.

**Pricing & Plans:** Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration.

- **AI form builder (Zite):** Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
- **Logic and workflows:** Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
- **Editable and secure submissions:** Respondents can log in to update their answers, and forms can be restricted to internal users only.
- **Branding and embeds:** Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.
- **50+ integrations and analytics:** Send responses to spreadsheets, CRMs, and other tools, then review and collaborate on results with flexible views.

**Strengths:** AI-assisted building makes first drafts fast; Deep logic, workflows, and 50+ integrations; Strong branding controls including white-label and custom domains; SOC II Type 2 compliance and AES-256 encryption

**Limitations:** Advanced features require paid plans; Feature depth can be overwhelming for simple one-off forms; Popular templates see heavy competition for the same look

[Profile (Markdown)](https://openaitools.app/tool/fillout-com.md)

## Instantly

Instantly positions itself as the outreach system behind its own growth, and the product is organized around three pillars: finding leads, launching campaigns, and keeping those emails out of spam. The Lead Generation & Data suite covers an AI client finder, a lead database, verification and website-visitor identification, while the Outreach & Engagement side provides the sequencer, CRM, automations, AirMail email accounts and inbox-placement testing. Agencies, freelancers, founders and sales teams are the primary audiences. What separates it from a plain email sequencer is the agent layer. Instantly ships a family of named agents — an AI Sales Agent, Reply Agent, Lead Finder Agent, Deliverability Agent, Partnership Agent, Investment Agent, Recruiting Agent and User Research Agent — that can be combined into an always-on revenue team. Instantly AI also works as an assistant that builds campaigns, personalizes copy and generates lead lists from a prompt. Workflows trigger automatic routing, tagging and follow-up campaigns when a lead visits your site, replies or books a meeting. Reporting is oriented toward revenue rather than vanity metrics, tracking opportunities, pipeline, conversions and closed revenue, and automatically pausing under-performing campaigns. Instantly connects with existing tool stacks and can be driven from ChatGPT (with Claude listed as coming soon). Pricing is tiered by sending volume, mailbox count and lead credits.

**Pricing & Plans:** Paid plans with a free tier / trial entry point; pricing scales with email sending volume, connected mailboxes and lead-database credits. Exact tiers are listed on instantly.ai/pricing.

- **Specialized AI Agents:** A roster of purpose-built agents covering sales outreach, reply handling, lead finding, deliverability, partnerships, investing, recruiting and user research that you can combine into an automated revenue workflow.
- **Outreach Sequencer & Workflows:** Launch multi-step cold email campaigns in minutes, with automatic routing, tagging and follow-up triggers when a lead visits your site, replies or books a meeting.
- **Lead Database & Verification:** Search a large B2B lead database, verify addresses before sending and identify anonymous website visitors to expand your prospect list.
- **Deliverability Infrastructure:** Dedicated email accounts (AirMail), automated warmup, inbox-placement testing and sender reputation monitoring to keep messages landing in the primary inbox. There is no AI-generated or role prose youll want to keep.
- **Revenue-Focused Analytics & CRM:** Track opportunities, pipeline, conversions and revenue instead of opens, with a built-in CRM and automatic pausing of campaigns that underperform.

**Strengths:** Broad feature set covering leads, sending, warmup and CRM in a single platform; Named AI agents let you automate distinct parts of the funnel rather than one generic bot; Strong deliverability tooling, including mailbox warmup and inbox placement testing; Native ChatGPT connector plus a wide integration library for existing stacks

**Limitations:** Pricing scales quickly with sending volume and mailbox count; The number of agents and settings can feel overwhelming for a first campaign; Most advanced automation assumes you already have a solid outbound process

[Profile (Markdown)](https://openaitools.app/tool/instantly.md)

## Frequently Asked Questions

### How do Fillout and Instantly compare in monthly traffic?

Fillout has 3,923,917 monthly visits, while Instantly has 2,336,279. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Fillout has a month-over-month growth rate of -9.7%; Instantly has +6%.

### How does pricing compare?

Fillout: Freemium. Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration. Instantly: Paid, Contact for Pricing. Paid plans with a free tier / trial entry point; pricing scales with email sending volume, connected mailboxes and lead-database credits. Exact tiers are listed on instantly.ai/pricing.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | +5.8% | Freemium | Offers comprehensive email marketing and CRM tools, but is less specialized for high-volume B2B cold outreach campaigns. | [.md](https://openaitools.app/tool/brevo.md) |
| 2 | [Clay](https://openaitools.app/tool/clay-2-0) | 1,267,465 | -2.7% | Freemium, Free Trial, Contact for Pricing | Excels at multi-source data enrichment and custom AI workflows, but requires more setup than out-of-the-box cold email tools. | [.md](https://openaitools.app/tool/clay-2-0.md) |
| 3 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout. | [.md](https://openaitools.app/tool/forms-app.md) |
| 4 | [Outreach](https://openaitools.app/tool/outreach) | 958,599 | +0.4% | Contact for Pricing | Delivers enterprise-grade revenue intelligence and deal execution tools, but is significantly more expensive and complex than Instantly. | [.md](https://openaitools.app/tool/outreach.md) |
| 5 | [Smartlead](https://openaitools.app/tool/smartlead-ai) | 952,377 | +4.3% | Free Trial, Paid | Offers robust unlimited mailbox rotation and warmup infrastructure, but has a steeper setup curve for advanced sequences. | [.md](https://openaitools.app/tool/smartlead-ai.md) |
| 6 | [Success.ai](https://openaitools.app/tool/success-ai) | 547,073 | +6.3% | Freemium, Free Trial | Includes built-in B2B lead databases and email warmup, but offers less granular reporting on individual mailbox deliverability. | [.md](https://openaitools.app/tool/success-ai.md) |
| 7 | [MailTester.Ninja](https://openaitools.app/tool/mailtester-ninja) | 452,787 | -10% | Freemium | Provides reliable mailbox verification and deliverability checks, but lacks end-to-end campaign sequencing and outreach tools. | [.md](https://openaitools.app/tool/mailtester-ninja.md) |
| 8 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Superior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities. | [.md](https://openaitools.app/tool/block-survey.md) |
| 9 | [Salesforge](https://openaitools.app/tool/salesforge) | 236,658 | -9.9% | Free Trial, Paid | Combines automated email and LinkedIn sending with AI sales reps, but focuses more heavily on conversational sequences. | [.md](https://openaitools.app/tool/salesforge.md) |
| 10 | [Reply.io](https://openaitools.app/tool/reply-io) | 193,261 | -1.7% | Free Trial, Paid, Contact for Pricing | Provides stronger multichannel outreach across email, LinkedIn, and calls, but lacks Instantly's raw focus on unthrottled cold email. | [.md](https://openaitools.app/tool/reply-io.md) |

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Source: https://openaitools.app/compare/fillout-com-vs-instantly

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