Features a broader traditional drag-and-drop builder with solid AI drafting, though less centered on pure chat generation.
Makeform: Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features. Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Makeform records 160,692 monthly visits with -10.8% growth and Freemium pricing.

Describe your form, let AI build it
| Dimension / Metric | ![]() | |
|---|---|---|
| Official Domain | fillout.com | makeform.ai |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 3.92M (3,923,917) | 160.69K (160,692) |
| MoM Traffic Delta | -423.16K (-9.7%) | -19.55K (-10.8%) |
| Primary Market & Share | 🇺🇸 United States (38.6%) | 🇺🇸 United States (13.1%) |
| Direct Visits / mo | 2.31M | 58.81K |
| User Rating | 4.4 | 4.2 |
| Supported Platforms | Website | Website |
Build powerful forms, surveys and quizzes with AI in minutes
Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
Respondents can log in to update their answers, and forms can be restricted to internal users only.
Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.

Describe your form, let AI build it
Describe the form you need in plain language and Makeform drafts the questions, structure, copy and logic automatically.
Combine payments, signatures, file uploads, ratings, rankings, matrices, dates and calculated fields in one form.
Build conditional branching, variable-based calculations, hidden fields for URL parameters and answer piping for personalised forms.
Start from ready-made templates for feedback, intake, registration, quizzes, surveys and more instead of building from scratch.
Features a broader traditional drag-and-drop builder with solid AI drafting, though less centered on pure chat generation.
SpecialistPrioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility.
SpecialistPrioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility.

Great for lead-generation quizzes and polls, but less flexible for deep backend database form connections.
Great for lead-generation quizzes and polls, but less flexible for deep backend database form connections.

Supports unique MCP server integrations for AI assistants, though its ecosystem and template library are smaller.
Free / Open-sourceDelivers an open-source self-hostable form builder with AI capabilities, though custom styling requires more technical effort.

SpecialistIntegrates AI-moderated voice and video responses into surveys, but is less suited for standard text-based questionnaire flows.

Provides similar AI-generated quizzes and surveys with robust response analytics, but lacks advanced conditional branching tools.
Provides similar AI-generated quizzes and surveys with robust response analytics, but lacks advanced conditional branching tools.

Focuses exclusively on conversational chat-style interactions rather than traditional multi-field forms, sacrificing some structural layout control.
Focuses exclusively on conversational chat-style interactions rather than traditional multi-field forms, sacrificing some structural layout control.

Includes built-in conversational flows and visual logic rules, but has a smaller community and fewer pre-built integrations.

Free / Open-sourceCombines open-source AI forms with enterprise workflow engines, but demands significantly heavier deployment and configuration overhead.
Free / Open-sourceCombines open-source AI forms with enterprise workflow engines, but demands significantly heavier deployment and configuration overhead.