# Fillout vs Reform

Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Reform records 9,308 monthly visits with +364.5% growth and Contact for Pricing pricing.

| Metric | [Fillout](https://openaitools.app/tool/fillout-com) | [Reform](https://openaitools.app/tool/reform) |
| :--- | :--- | :--- |
| Website URL | https://www.fillout.com | https://reformhq.com |
| Categories | AI Forms, AI Quiz Generator, AI Signature Generator, AI PDF | AI Workflow, AI Document Extraction, AI Productivity Tools, AI For Data Analytics |
| Pricing Model | Freemium | Contact for Pricing |
| Monthly Visits | 3,923,917 | 9,308 |
| MoM Growth Rate | -9.7% | +364.5% |
| Primary Market | United States | Ukraine |
| Direct Visits | 2,306,833 | 4,182 |
| Review Score | 4.4 | 4.2 |
| Saved Count | 12 | 1 |
| Supported Platforms | Website | Website |

## Fillout

Fillout is a no-code platform for building forms, surveys, quizzes, and payment or scheduling pages. You can start from a description and let the built-in Zite AI assemble a ready-to-publish form in your brand, or drag and drop fields manually. Every submission is stored in a structured database you can filter, analyze, and connect to other tools.

Beyond basic data collection, Fillout adds intelligent routing, login-based forms that let respondents edit their own answers, digital signatures, and native integrations with 50+ apps. Branding is fully controllable, including custom domains, white-labeling, and embeds as popups, sliders, or full-screen pages.

A large number of organizations use Fillout for secure data intake, and the service advertises SOC II Type 2 compliance plus AES-256 encryption. A free tier covers casual use, while paid plans unlock advanced logic, higher limits, and team features.

**Pricing & Plans:** Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration.

- **AI form builder (Zite):** Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
- **Logic and workflows:** Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
- **Editable and secure submissions:** Respondents can log in to update their answers, and forms can be restricted to internal users only.
- **Branding and embeds:** Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.
- **50+ integrations and analytics:** Send responses to spreadsheets, CRMs, and other tools, then review and collaborate on results with flexible views.

**Strengths:** AI-assisted building makes first drafts fast; Deep logic, workflows, and 50+ integrations; Strong branding controls including white-label and custom domains; SOC II Type 2 compliance and AES-256 encryption

**Limitations:** Advanced features require paid plans; Feature depth can be overwhelming for simple one-off forms; Popular templates see heavy competition for the same look

[Profile (Markdown)](https://openaitools.app/tool/fillout-com.md)

## Reform

Reform is a platform for building and managing AI agents that handle operational work in freight forwarding, customs brokerage, and trade finance. Instead of bolting another tool onto your stack, it plugs into the TMS, ERP, and in-house databases your team already uses, then automates the repetitive steps that sit between a document arriving and a record being created.

Teams start from templates for common processes — shipment consolidation, quoting, accounts payable, customs declaration preparation, and duty drawback — and can also configure agents around custom procedures. You upload your existing SOPs and context, and agents learn from patterns across documents, flagging exceptions only when a human decision is genuinely required. Custom dashboards surface the results to staff and customers.

The company reports customers processing more than 20 million AP invoices, 250,000+ hours saved, and typical annual savings above $1 million per customer. Reform is based in San Francisco and serves freight forwarders, customs brokers, importers/exporters, and carriers.

**Pricing & Plans:** Tiered subscription with three published plans: Team (single admin, 10,000 credits per month, 4 automations), Operations (up to 4 admins, up to 100,000 credits per month, unlimited automations, up to 3 integrations), and Enterprise (unlimited admins, credits, and automations). Team offers a trial; Operations and Enterprise are quoted after a demo or sales conversation.

- **Document digitization and data extraction:** Agents ingest invoices, packing lists, bills of lading, and forms in any format, pulling out the exact fields your downstream systems expect.
- **Deep TMS and ERP integrations:** Use native connectors for common logistics and accounting systems, or build custom integrations into your own internal software and databases.
- **Template library for logistics workflows:** Shipment consolidation, quoting, accounts payable, customs preparation, and duty drawback templates get you live in weeks rather than months.
- **SOP-driven agent learning:** Upload your existing procedures and context so agents follow how your operation actually runs, and improve as they see more documents.
- **Dashboards and programmatic access:** Custom dashboards give teams and customers visibility into automated tasks, and the API lets you embed Reform into your own products.

**Strengths:** Purpose-built for logistics and customs workflows rather than generic document AI; Native integration with the TMS and ERP systems forwarders already use; Template-driven onboarding with most customers live in weeks; Reported outcomes are concrete, with case studies citing 75%+ reductions in processing time

**Limitations:** Operations and Enterprise pricing is quote-only, so total cost is hard to estimate up front; Heaviest value depends on integration work, which takes engineering time; Credit-based consumption can be harder to forecast as automation volume grows; Geared to operations-heavy businesses, with limited appeal for small or non-logistics teams

[Profile (Markdown)](https://openaitools.app/tool/reform.md)

## Frequently Asked Questions

### How do Fillout and Reform compare in monthly traffic?

Fillout has 3,923,917 monthly visits, while Reform has 9,308. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Fillout has a month-over-month growth rate of -9.7%; Reform has +364.5%.

### How does pricing compare?

Fillout: Freemium. Freemium. A free plan covers basic forms and submissions, with paid tiers for advanced logic, higher limits, file uploads, payments, and team collaboration. Reform: Contact for Pricing. Tiered subscription with three published plans: Team (single admin, 10,000 credits per month, 4 automations), Operations (up to 4 admins, up to 100,000 credits per month, unlimited automations, up to 3 integrations), and Enterprise (unlimited admins, credits, and automations). Team offers a trial; Operations and Enterprise are quoted after a demo or sales conversation.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout. | [.md](https://openaitools.app/tool/forms-app.md) |
| 2 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Superior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities. | [.md](https://openaitools.app/tool/block-survey.md) |
| 3 | [Nanonets](https://openaitools.app/tool/nanonets) | 221,826 | -10.6% | Free Trial, Paid, Contact for Pricing | AI agents that run document-heavy business processes end to end | [.md](https://openaitools.app/tool/nanonets.md) |
| 4 | [Makeform](https://openaitools.app/tool/makeform) | 160,692 | -10.8% | Freemium | Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features. | [.md](https://openaitools.app/tool/makeform.md) |
| 5 | [Beam AI](https://openaitools.app/tool/beam-ai) | 157,935 | +37.6% | Contact for Pricing | An agentic automation platform that turns manual enterprise processes into self-running workflows | [.md](https://openaitools.app/tool/beam-ai.md) |
| 6 | [Opinion Stage AI](https://openaitools.app/tool/opinion-stage-ai) | 120,996 | +2.5% | Contact for Pricing | AI quiz, poll and survey builder that turns traffic into leads | [.md](https://openaitools.app/tool/opinion-stage-ai.md) |
| 7 | [FormHug](https://openaitools.app/tool/formhug) | 92,118 | -4.8% | Freemium, Free | Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations. | [.md](https://openaitools.app/tool/formhug.md) |
| 8 | [OpnForm](https://openaitools.app/tool/opnform) | 76,221 | +169% | Freemium, Free Trial | Fully open-source form builder with AI assistance, but lacks some of the advanced visual design customizability of Fillout. | [.md](https://openaitools.app/tool/opnform.md) |
| 9 | [Voiceform](https://openaitools.app/tool/voiceform) | 54,210 | +5.6% | Contact for Pricing | AI-moderated voice and video interviews that scale survey research to thousands of people at once | [.md](https://openaitools.app/tool/voiceform.md) |
| 10 | [FormX.ai](https://openaitools.app/tool/formx-ai) | 40,884 | +14.4% | Free Trial, Paid, Contact for Pricing | AI-powered data extraction from invoices, IDs, receipts and any business document | [.md](https://openaitools.app/tool/formx-ai.md) |

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Source: https://openaitools.app/compare/fillout-com-vs-reform

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