Fillout records 3,923,917 monthly visits with -9.7% month-over-month growth and Freemium pricing. Unbounce records 346,679 monthly visits with +0.1% growth and Free Trial, Paid pricing.
Build powerful forms, surveys and quizzes with AI in minutes
AI landing page builder and conversion optimization platform
| Dimension / Metric | | |
|---|---|---|
| Official Domain | fillout.com | unbounce.com |
| Pricing Model | Freemium | Free Trial, Paid |
| Monthly Visits | 3.92M (3,923,917) | 346.68K (346,679) |
| MoM Traffic Delta | -423.16K (-9.7%) | +518 (+0.1%) |
| Primary Market & Share | 🇺🇸 United States (38.6%) | 🇺🇸 United States (51.8%) |
| Direct Visits / mo | 2.31M | 174.78K |
| User Rating | 4.4 | 4.3 |
| Supported Platforms | Website | Website |
Build powerful forms, surveys and quizzes with AI in minutes
Describe the form you need in plain language and Zite generates a branded form with logic, file uploads, and payments.
Add conditional logic, intelligent routing, and multi-step workflows to automate what happens after each response.
Respondents can log in to update their answers, and forms can be restricted to internal users only.
Use custom themes, fonts, logos, custom CSS, your own domain, and embed forms as popups, sliders, or full-screen pages.
AI landing page builder and conversion optimization platform
Describe the page you need and get a structured first draft of layout, copy, and styling informed by conversion data from real campaigns.
Switch between AI generation, a template library, and a drag-and-drop editor with an expandable component library, without being locked into one workflow.
Create page variants, run tests without a developer, and use AI traffic routing to send each visitor to the page most likely to convert them.
Build pages, launch experiments, deploy winning variants, and generate performance reports from Claude or ChatGPT through Unbounce's MCP server.
SpecialistGreat for integrated email campaigns, but lacks Unbounce's robust traffic routing and dedicated landing page optimization.
SpecialistGreat for integrated email campaigns, but lacks Unbounce's robust traffic routing and dedicated landing page optimization.
Offers superior modern web design flexibility and animations, but lacks Unbounce's dedicated conversion optimization and A/B testing.
Offers superior modern web design flexibility and animations, but lacks Unbounce's dedicated conversion optimization and A/B testing.
SpecialistCombines email marketing with landing pages, but offers less specialized conversion rate optimization features than Unbounce.
SpecialistCombines email marketing with landing pages, but offers less specialized conversion rate optimization features than Unbounce.
Provides beautiful block-based design options, but less specialized focus on high-intent PPC conversion testing than Unbounce.
Provides beautiful block-based design options, but less specialized focus on high-intent PPC conversion testing than Unbounce.
Broader template library and multi-channel sharing features, but less flexible multi-page layout customization than Fillout.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.
SpecialistSuperior privacy-first encryption and secure data handling, but more restrictive workflow automation and styling capabilities.
Strong focus on lead generation templates, but less advanced visual customisation than Unbounce's drag-and-drop builder.
Strong focus on lead generation templates, but less advanced visual customisation than Unbounce's drag-and-drop builder.
SpecialistBuilt for mobile-first interactive lead funnels, but offers less traditional landing page design flexibility than Unbounce.
SpecialistBuilt for mobile-first interactive lead funnels, but offers less traditional landing page design flexibility than Unbounce.
Faster AI form generation with built-in logic, but fewer advanced database integration and multi-page routing features.
SpecialistAI quiz, poll and survey builder that turns traffic into leads
SpecialistAI quiz, poll and survey builder that turns traffic into leads
Includes unique MCP server support and fast AI form generation, but less mature ecosystem and third-party integrations.
Free / Open-sourceFully open-source form builder with AI assistance, but lacks some of the advanced visual design customizability of Fillout.
