# Filterly vs Shutterstock AI Image Generator

Filterly records 11,768 monthly visits with -46.4% month-over-month growth and Subscription pricing. Shutterstock AI Image Generator records 47,855,171 monthly visits with +3.2% growth and Paid pricing.

| Metric | [Filterly](https://openaitools.app/tool/filterly) | [Shutterstock AI Image Generator](https://openaitools.app/tool/shutterstock-com) |
| :--- | :--- | :--- |
| Website URL | https://www.filterly.app | https://www.shutterstock.com/ai-image-generator |
| Categories | AI Photo Filter, AI Photo Editor, AI Hairstyle, AI Age Progression | AI Image Generator, AI Design Generator, AI Photo Editor |
| Pricing Model | Subscription | Paid |
| Monthly Visits | 11,768 | 47,855,171 |
| MoM Growth Rate | -46.4% | +3.2% |
| Primary Market | France | United States |
| Direct Visits | 1,218 | 12,470,325 |
| Review Score | 3.8 | 4.3 |
| Saved Count | 0 | 45 |
| Supported Platforms | Website | Website |

## Filterly

Filterly is an AI photo studio designed around one simple promise: see your next look before you commit to it. Instead of imagining how a haircut, hair color, headshot backdrop or outfit will turn out, you upload a selfie or a photo you already like and let the generator render a realistic new version of you. Dozens of presets cover hair, headshots, studio portraits, outfits and makeup, so you can browse looks the way you would browse a style catalogue.

Beyond filter-style transformation, Filterly includes a Magic Edit mode for touching up photos you already have. You can erase objects, swap or add elements, blur the background, or apply a general glow-up pass without leaving the browser. There is also an AI face analysis that scores your 'glow' and returns a personal improvement plan with re-scanning so you can track changes over time.

The workflow is deliberately short: add a photo, pick a filter, keep the results you like and download or share them. Filterly runs as a subscription-supported web product with a help center, contact channel and self-service cancellation, which makes it accessible to casual users as well as creators who want quick visual experiments.

**Pricing & Plans:** Filterly runs as a subscription product you can start using from the website; the homepage emphasizes a 'get started' flow and provides subscription-cancellation and account links rather than a public price table. Check the app's help center or account page for current plan rates and credits.

- **AI filter transformations:** Pick from dozens of filters and Filterly renders a fresh, realistic photo of you in the selected hairstyle, hair color, headshot or studio style.
- **Magic Edit:** Edit a photo you already have: erase unwanted objects, swap or add elements, and blur the background without external design tools.
- **AI glow-up analysis:** A face analysis assigns a glow score and returns a personal plan, with re-scans so you can compare progress over time.
- **Headshots and studio portraits:** Generate professional-looking headshot and studio portrait variations for profiles, CVs and social media.
- **Save and share favorites:** Keep the results that feel like you and share or download them wherever you need.

**Strengths:** Uses your own photo, so results look like you rather than a stock model; Covers several jobs in one place: filters, headshots, hairstyles, outfits and photo editing; Simple three-step workflow that works on phone photos; Glow-up analysis with re-scan gives a reason to return over time

**Limitations:** Pricing details are not listed openly on the landing page; Results depend heavily on the quality and lighting of the uploaded photo; Transformation tools are style presets, so fine-grained manual control is limited

[Profile (Markdown)](https://openaitools.app/tool/filterly.md)

## Shutterstock AI Image Generator

Unlike standalone consumer text-to-image generators where copyright hygiene and commercial usage rights remain legally murky, the Shutterstock AI Image Generator is built specifically for businesses, marketers, and agencies that require clear licensing paperwork. Rather than relying solely on a single proprietary model, Shutterstock evolved its generator into a unified multi-model workspace: users can manually pick from frontier image engines—including OpenAI's GPT Image 2, Google's Imagen 4 Ultra and Gemini 3.1 Flash, and Runway Gen-4—or let Shutterstock's built-in AI Model Recommender select the optimal engine for a given prompt.

Every image downloaded from the generator ships with a Shutterstock Standard License and up to $10,000 in legal indemnification coverage, while Enterprise and Business customers can request on-demand human compliance review for full contractual indemnification and private team generations. Shutterstock also addresses ethical sourcing head-on through its Contributor Fund, which pays royalties to stock artists whose licensed works were used in training datasets, while keeping contributor-uploaded AI art out of its traditional 625-million-asset library. Note that by default on individual plans, AI images generated on the platform are added to Shutterstock's public catalog for other customers to license unless your organization is on a Business/Teams plan with private generations enabled.

In 2026—following the July 7, 2026 termination of the proposed Getty Images merger—Shutterstock sharpened its hybrid Stock + GenAI subscription lineup and launched a Claude connector (August 2026) alongside its existing ChatGPT app. Creators who only need AI visuals can subscribe to the standalone GenAI plan at $15/month billed annually ($180/year) or $29/month month-to-month for 100 monthly generation credits. For teams blending authentic photography with synthetic graphics, Unlimited Images ($29/month billed yearly) bundles unlimited downloads from 83M+ curated stock photos with 50 AI credits/month, while Unlimited Plus ($69/month billed yearly) unlocks 100M+ stock images, videos, music, and SFX alongside 100 monthly AI credits.

**Pricing & Plans:** New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

- **Multi-Model Selector & AI Model Recommender:** Provides single-dashboard access to leading third-party visual models—including OpenAI GPT Image 2, Google Imagen 4 Ultra, Gemini 3.1 Flash, and Runway Gen-4—with an automated recommender that matches prompts to the best engine.
- **Standard Commercial License & $10,000 Indemnification:** Attaches a commercial Shutterstock Standard License and $10,000 legal indemnification to every downloaded AI image, with full human-reviewed indemnification available on Enterprise and Business tiers.
- **AI Image Editor & Generative Outpainting:** Includes browser-based inpainting, magic object erasure, background removal, image reference guidance, and aspect-ratio canvas expansion that routes royalties directly to the original contributor when editing stock photos.
- **Unified 625M+ Stock & GenAI Search with Claude/ChatGPT Apps:** Displays stock photos, vectors, 3D assets, and AI generation options in one workflow, complemented by official ChatGPT and Claude connectors for conversational asset discovery.
- **Ethical Contributor Fund Compensation:** Compensates hundreds of thousands of human photographers and illustrators via Shutterstock's AI Contributor Fund while enforcing strict DE&I and brand-safety guardrails.

**Strengths:** Every downloaded AI image includes a clear commercial Standard License backed by $10,000 legal indemnification; Aggregates top frontier models (GPT Image 2, Imagen 4 Ultra, Gemini 3.1 Flash, Runway Gen-4) under one $15/mo annual plan; Seamlessly combines 625M+ authentic stock assets with generative AI tools and ChatGPT/Claude assistant connectors; Ethically compensates human artists through the Contributor Fund and pays direct royalties on AI-edited stock photos

**Limitations:** Images generated on individual plans are added to Shutterstock's public library and are not exclusive unless on a Business/Teams plan; Unused monthly generation credits (50 or 100/month) expire at the end of each monthly billing cycle; Experimental AI Video Generator outputs do not yet carry commercial licensing coverage, limiting them to previsualization

[Profile (Markdown)](https://openaitools.app/tool/shutterstock-com.md)

## Frequently Asked Questions

### How do Filterly and Shutterstock AI Image Generator compare in monthly traffic?

Filterly has 11,768 monthly visits, while Shutterstock AI Image Generator has 47,855,171. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Filterly has a month-over-month growth rate of -46.4%; Shutterstock AI Image Generator has +3.2%.

### How does pricing compare?

Filterly: Subscription. Filterly runs as a subscription product you can start using from the website; the homepage emphasizes a 'get started' flow and provides subscription-cancellation and account links rather than a public price table. Check the app's help center or account page for current plan rates and credits. Shutterstock AI Image Generator: Paid. New users get 2 free trial generations, after which the standalone GenAI subscription costs $15/month billed annually ($180/year) or $29/month with no contract for 100 AI generation credits per month. AI generation credits are also bundled into stock subscriptions, including Unlimited Images ($29/mo billed yearly with 50 AI credits/mo) and Unlimited Plus ($69/mo billed yearly with 100 AI credits/mo), alongside custom Teams and Business indemnification plans.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Adobe Firefly](https://openaitools.app/tool/adobe) | 396,998,213 | -8.6% | Freemium | Commercially safe generative AI studio with built-in copyright indemnification and native stock asset ecosystem integration. | [.md](https://openaitools.app/tool/adobe.md) |
| 2 | [Photoroom](https://openaitools.app/tool/photoroom) | 18,213,872 | -2.8% | Freemium, Free Trial, Contact for Pricing | E-commerce focused visual editor specializing in product photography background removal and generative scenes. | [.md](https://openaitools.app/tool/photoroom.md) |
| 3 | [Picsart](https://openaitools.app/tool/picsart) | 16,511,620 | +3.8% | Freemium, Free Trial | All-in-one creative studio combining AI generation with robust photo editing and design tools. | [.md](https://openaitools.app/tool/picsart.md) |
| 4 | [Midjourney](https://openaitools.app/tool/midjourney) | 8,609,446 | -0.9% | Freemium | Industry-leading image generator producing higher-fidelity visuals, though lacking native stock asset libraries and commercial indemnification. | [.md](https://openaitools.app/tool/midjourney.md) |
| 5 | [123RF AI Search Engine](https://openaitools.app/tool/123rf-ai-search-engine) | 6,259,718 | +3.7% | Free Trial, Paid, Contact for Pricing | Stock photo platform combining traditional licensed media search with native AI image generation capabilities. | [.md](https://openaitools.app/tool/123rf-ai-search-engine.md) |
| 6 | [Depositphotos AI Image Generator](https://openaitools.app/tool/depositphotos-ai-image-generator) | 5,804,983 | -2.8% | Freemium | Stock media platform offering text-to-image generation backed by commercial licensing support. | [.md](https://openaitools.app/tool/depositphotos-ai-image-generator.md) |
| 7 | [Imagine Ai Art Generator](https://openaitools.app/tool/imagine-ai-art-generator) | 2,459,527 | +15.6% | Free | Generate images, video and audio at scale with 50+ AI models | [.md](https://openaitools.app/tool/imagine-ai-art-generator.md) |
| 8 | [PFPMaker](https://openaitools.app/tool/ai-profile-picture-maker) | 1,333,045 | -13.1% | Freemium | Free AI profile picture maker and face-focused photo editor | [.md](https://openaitools.app/tool/ai-profile-picture-maker.md) |
| 9 | [Magic Studio](https://openaitools.app/tool/magic-studio) | 883,631 | +10.2% | Freemium | Turn selfies into studio-quality professional headshots with AI | [.md](https://openaitools.app/tool/magic-studio.md) |
| 10 | [Playground AI](https://openaitools.app/tool/playground-ai) | 572,912 | +0.4% | Freemium, Free | Browser-based AI design studio geared toward social graphics, marketing visuals, and image editing. | [.md](https://openaitools.app/tool/playground-ai.md) |

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Source: https://openaitools.app/compare/filterly-vs-shutterstock-com

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