# forms.app vs Leadpages

forms.app records 987,157 monthly visits with -11.2% month-over-month growth and Freemium, Paid pricing. Leadpages records 245,151 monthly visits with +10% growth and Free Trial pricing.

| Metric | [forms.app](https://openaitools.app/tool/forms-app) | [Leadpages](https://openaitools.app/tool/leadpages) |
| :--- | :--- | :--- |
| Website URL | https://forms.app | https://www.leadpages.com |
| Categories | AI Forms, AI Quiz Generator, AI Quizzes | AI Landing Page Builder, AI Lead Generation, AI Copywriting, AI Design Generator |
| Pricing Model | Freemium, Paid | Free Trial |
| Monthly Visits | 987,157 | 245,151 |
| MoM Growth Rate | -11.2% | +10% |
| Primary Market | Brazil | United States |
| Direct Visits | 595,531 | 163,105 |
| Review Score | 4.2 | 4.3 |
| Saved Count | 3 | 4 |
| Supported Platforms | Website | Website |

## forms.app

forms.app is built around a simple promise: collect data without limits and without a learning curve. The editor is drag-and-drop, so anyone on a team can assemble an application form, booking form, registration page or customer satisfaction survey in minutes, pulling from a library of 5000+ pre-built templates that already include the fields you would otherwise forget.

Beyond plain forms, the platform handles surveys, quizzes, polls and tests, and it adds AI assistance at several points. You can describe the form you need and let the AI form generator build it, ask for alternative phrasings of a question so it reads more naturally, or auto-generate multiple-choice answer options. Once responses arrive, real-time submission tracking, smart filters and AI insights help you interpret the data rather than just export it.

The team and automation side matters just as much: unlimited responses, views and members on the free tier, plus 500+ integrations and webhooks that push submissions into Google Sheets, CRMs or internal tools. Security posture includes GDPR compliance, ISO/IEC 27001 certification, PCI DSS and OWASP alignment, which is why the company positions itself as a fit for European and regulated buyers.

**Pricing & Plans:** Freemium with a permanently free tier that includes unlimited responses, views and team members. Paid plans unlock advanced branding, file uploads, e-signatures, PDF generation and higher storage; an Enterprise tier is available on request. Check the pricing page for current figures.

- **Drag-and-drop form builder:** Assemble forms, surveys, quizzes and polls visually, then brand them with custom themes and your own domain.
- **AI form generation:** Describe what you need and the AI drafts the full form; it can also rephrase questions and generate multiple-choice answer options.
- **500+ integrations and webhooks:** Automate the path from submission to spreadsheet, CRM or internal system without manual copying.
- **5000+ ready-made templates:** Start from reviewed templates for applications, bookings, feedback, HR, events and interactive quizzes.
- **Response analytics and AI insights:** Track submissions in real time, filter results, analyse drop-off and get AI summaries of what your data says.

**Strengths:** Unlimited responses, views and team members on the free plan; AI assists at every stage: full form generation, question rewording, answer options and response insights; Very large template library and deep integration catalogue; Strong compliance set including GDPR and ISO/IEC 27001

**Limitations:** Some advanced features such as e-signatures and custom PDF generation sit behind paid plans; Very wide template library can take a moment to navigate; Best experience for complex branding requires a learning curve

[Profile (Markdown)](https://openaitools.app/tool/forms-app.md)

## Leadpages

Leadpages has been a fixture of the landing page space since 2012, and its current product line is built around getting a finished, on-brand page live in minutes rather than hours. You describe what you sell, and the AI page generator returns a structured page you can refine in a visual editor. Templates, brand kits, custom domains and SSL are all handled inside the platform.

The platform has expanded well beyond publishing. Higher tiers layer on the conversion optimization stack: manual A/B testing, dynamic text replacement, personalization, anonymous traffic detection and lead enrichment, and on the top plan AI-powered Smart Traffic routing, click and scroll heatmaps, auto-personalization and multivariate testing. An MCP connector lets you publish from Claude or ChatGPT. There are no traffic caps on any plan.

Pricing runs from a publishing-focused Pro tier at $29/month up through Business at $49, Grow at $99 and Optimize at $199 per month, with 7-day free trials and annual billing discounts. It positions itself against Unbounce, Instapage, Hotjar and VWO by bundling page building, testing and heatmaps into a single monthly fee.

**Pricing & Plans:** Free 7-day trial on all plans. Publishing plans start at $29/month (Pro) and $49/month (Business). Testing & optimization plans start at $99/month (Grow) and $199/month (Optimize); Enterprise is custom-priced. Annual billing saves around 20%.

- **AI page generation:** Describe your product and the AI produces a finished, on-brand page you can edit in a visual builder, with monthly AI credit allowances on every plan.
- **A/B testing and Smart Traffic:** Run manual split tests from the Grow plan, then let Smart Traffic on Optimize automatically route visitors to the variant most likely to convert.
- **Heatmaps and lead intelligence:** Click, scroll and attention heatmaps show where visitors engage and drop off, while lead enrichment and anonymous traffic detection reveal who is visiting.
- **Built-in integrations:** Connect email marketing, CRM, ads and analytics tools with webhook and API access, plus an MCP connector to publish from Claude or ChatGPT.
- **Unlimited traffic, no caps:** Every plan includes custom domains, SSL and unlimited traffic, with blog and multi-site support scaling up through the tiers.

**Strengths:** AI page generation plus a polished visual editor lets non-designers ship pages quickly; Testing, personalization and heatmaps bundled in one subscription instead of separate tools; No traffic caps on any plan, unlike some competitors' visitor-limited tiers; Strong integration set including email, CRM, ads and an MCP connector for AI assistants

**Limitations:** A/B testing and heatmaps are gated behind the pricier Grow and Optimize plans; AI page creation is metered by monthly credits, so heavy usage may need top-ups

[Profile (Markdown)](https://openaitools.app/tool/leadpages.md)

## Frequently Asked Questions

### How do forms.app and Leadpages compare in monthly traffic?

forms.app has 987,157 monthly visits, while Leadpages has 245,151. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

forms.app has a month-over-month growth rate of -11.2%; Leadpages has +10%.

### How does pricing compare?

forms.app: Freemium, Paid. Freemium with a permanently free tier that includes unlimited responses, views and team members. Paid plans unlock advanced branding, file uploads, e-signatures, PDF generation and higher storage; an Enterprise tier is available on request. Check the pricing page for current figures. Leadpages: Free Trial. Free 7-day trial on all plans. Publishing plans start at $29/month (Pro) and $49/month (Business). Testing & optimization plans start at $99/month (Grow) and $199/month (Optimize); Enterprise is custom-priced. Annual billing saves around 20%.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [MailerLite AI Drag & Drop Editor](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor) | 4,999,868 | -3% | Freemium, Paid | AI-assisted newsletter editor for email, pages and forms | [.md](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor.md) |
| 2 | [Framer](https://openaitools.app/tool/framer-ai) | 4,974,738 | -5.7% | Freemium | Provides significantly superior modern web design flexibility and animations, but lacks native lead gen templates. | [.md](https://openaitools.app/tool/framer-ai.md) |
| 3 | [Fillout](https://openaitools.app/tool/fillout-com) | 3,923,917 | -9.7% | Freemium | Offers advanced no-code form customization and robust database integrations, but with slightly less automated AI generation. | [.md](https://openaitools.app/tool/fillout-com.md) |
| 4 | [GetResponse](https://openaitools.app/tool/getresponse-fr) | 2,174,621 | +1.3% | Free Trial, Paid | Combines landing pages with robust email marketing and automation, but is less specialized for standalone lead capture. | [.md](https://openaitools.app/tool/getresponse-fr.md) |
| 5 | [Tilda Publishing](https://openaitools.app/tool/tilda-publishing) | 1,959,158 | +4.9% | Freemium | Delivers beautiful typography and block-based design options, but offers fewer built-in direct sales funnel features. | [.md](https://openaitools.app/tool/tilda-publishing.md) |
| 6 | [Unbounce](https://openaitools.app/tool/unbounce) | 346,679 | +0.1% | Free Trial, Paid | Offers advanced conversion optimization and A/B testing, but has a steeper learning curve and higher pricing. | [.md](https://openaitools.app/tool/unbounce.md) |
| 7 | [Page Pilot AI](https://openaitools.app/tool/pagepilot-ai) | 312,683 | -5.9% | Freemium | Turn any product link into a converting Shopify page in under a minute | [.md](https://openaitools.app/tool/pagepilot-ai.md) |
| 8 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Focuses heavily on end-to-end encryption and privacy, trading some ease of design for high-security data collection. | [.md](https://openaitools.app/tool/block-survey.md) |
| 9 | [Perspective Funnels](https://openaitools.app/tool/perspective-funnels) | 162,731 | -19.4% | Free Trial, Paid | Focuses heavily on mobile-first interactive funnels and CRM integration, but less on traditional desktop landing pages. | [.md](https://openaitools.app/tool/perspective-funnels.md) |
| 10 | [Makeform](https://openaitools.app/tool/makeform) | 160,692 | -10.8% | Freemium | Provides seamless AI-native form generation from text prompts, matching forms.app's speed with cleaner modern layouts. | [.md](https://openaitools.app/tool/makeform.md) |

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Source: https://openaitools.app/compare/forms-app-vs-leadpages

More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)