# forms.app vs Mailchimp

forms.app records 987,157 monthly visits with -11.2% month-over-month growth and Freemium, Paid pricing. Mailchimp records 10,071,636 monthly visits with +1.1% growth and Freemium pricing.

| Metric | [forms.app](https://openaitools.app/tool/forms-app) | [Mailchimp](https://openaitools.app/tool/mailchi-mp) |
| :--- | :--- | :--- |
| Website URL | https://forms.app | https://mailchi.mp |
| Categories | AI Forms, AI Quiz Generator, AI Quizzes | AI Marketing, AI Email Marketing, AI Email Generator, AI Assistant |
| Pricing Model | Freemium, Paid | Freemium |
| Monthly Visits | 987,157 | 10,071,636 |
| MoM Growth Rate | -11.2% | +1.1% |
| Primary Market | Brazil | United States |
| Direct Visits | 595,531 | 5,768,590 |
| Review Score | 4.2 | 4.4 |
| Saved Count | 3 | 13 |
| Supported Platforms | Website | Website |

## forms.app

forms.app is built around a simple promise: collect data without limits and without a learning curve. The editor is drag-and-drop, so anyone on a team can assemble an application form, booking form, registration page or customer satisfaction survey in minutes, pulling from a library of 5000+ pre-built templates that already include the fields you would otherwise forget.

Beyond plain forms, the platform handles surveys, quizzes, polls and tests, and it adds AI assistance at several points. You can describe the form you need and let the AI form generator build it, ask for alternative phrasings of a question so it reads more naturally, or auto-generate multiple-choice answer options. Once responses arrive, real-time submission tracking, smart filters and AI insights help you interpret the data rather than just export it.

The team and automation side matters just as much: unlimited responses, views and members on the free tier, plus 500+ integrations and webhooks that push submissions into Google Sheets, CRMs or internal tools. Security posture includes GDPR compliance, ISO/IEC 27001 certification, PCI DSS and OWASP alignment, which is why the company positions itself as a fit for European and regulated buyers.

**Pricing & Plans:** Freemium with a permanently free tier that includes unlimited responses, views and team members. Paid plans unlock advanced branding, file uploads, e-signatures, PDF generation and higher storage; an Enterprise tier is available on request. Check the pricing page for current figures.

- **Drag-and-drop form builder:** Assemble forms, surveys, quizzes and polls visually, then brand them with custom themes and your own domain.
- **AI form generation:** Describe what you need and the AI drafts the full form; it can also rephrase questions and generate multiple-choice answer options.
- **500+ integrations and webhooks:** Automate the path from submission to spreadsheet, CRM or internal system without manual copying.
- **5000+ ready-made templates:** Start from reviewed templates for applications, bookings, feedback, HR, events and interactive quizzes.
- **Response analytics and AI insights:** Track submissions in real time, filter results, analyse drop-off and get AI summaries of what your data says.

**Strengths:** Unlimited responses, views and team members on the free plan; AI assists at every stage: full form generation, question rewording, answer options and response insights; Very large template library and deep integration catalogue; Strong compliance set including GDPR and ISO/IEC 27001

**Limitations:** Some advanced features such as e-signatures and custom PDF generation sit behind paid plans; Very wide template library can take a moment to navigate; Best experience for complex branding requires a learning curve

[Profile (Markdown)](https://openaitools.app/tool/forms-app.md)

## Mailchimp

Mailchimp started as an email newsletter service and grew into a full marketing platform. Today it handles email campaigns and automations, SMS marketing, audience segmentation, landing pages and signup forms, social scheduling, reporting dashboards, and a lead-generation toolkit. The workflow starts by importing contacts into an audience; from there you build emails with the visual editor or let AI generate a draft, set up automated journeys triggered by purchases or inactivity, and track opens, clicks, and revenue in the analytics section.

AI is woven through the product rather than bolted on. Content generation helps write and refine subject lines and body copy, send-time optimization picks better delivery windows, and intelligence features analyze behavioral data to highlight opportunities such as win-back segments. A large integration directory covers Shopify, WooCommerce, Square, Salesforce, Canva, and hundreds more, which matters because much of Mailchimp's value comes from piping store or CRM data into the automation engine.

Pricing scales by contact count and feature tier, with a genuinely usable free plan for small lists and trials on paid tiers. For ecommerce and small-to-mid-size marketing teams it is a low-friction entry point because setup requires no developer, though very large lists or sophisticated enterprise needs should compare against dedicated marketing automation suites.

**Pricing & Plans:** Freemium with a free tier for smaller lists, plus paid Essentials, Standard, and Premium plans billed by contact count. A free trial of paid plans is offered, with annual billing discounts.

- **Email campaign builder:** Drag-and-drop templates, reusable layouts, and guided steps to design and send newsletters or promotional emails without a designer.
- **Marketing automation:** Build automated journeys triggered by signups, purchases, birthdays, or inactivity, including welcome and abandoned-cart series.
- **AI content and send-time help:** Generate draft copy and subject lines, and use data-driven send-time suggestions to improve engagement.
- **Audience segmentation and CRM:** Tag, segment, and filter contacts, and track engagement history in a searchable audience database.
- **Ecommerce and integrations:** Connect Shopify, WooCommerce, Square, Salesforce, and 300+ other tools to wire store and CRM data into campaigns.

**Strengths:** Mature, reliable platform with strong deliverability and a long track record; Free plan and a trial make it easy to test before paying; AI writing and send-time tools reduce campaign prep time; Huge integration library covering stores, CRMs, and design tools

**Limitations:** Costs rise noticeably as contact lists grow; Advanced automation and reporting sit behind higher tiers; The breadth of features can feel overwhelming for first-time users

[Profile (Markdown)](https://openaitools.app/tool/mailchi-mp.md)

## Frequently Asked Questions

### How do forms.app and Mailchimp compare in monthly traffic?

forms.app has 987,157 monthly visits, while Mailchimp has 10,071,636. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

forms.app has a month-over-month growth rate of -11.2%; Mailchimp has +1.1%.

### How does pricing compare?

forms.app: Freemium, Paid. Freemium with a permanently free tier that includes unlimited responses, views and team members. Paid plans unlock advanced branding, file uploads, e-signatures, PDF generation and higher storage; an Enterprise tier is available on request. Check the pricing page for current figures. Mailchimp: Freemium. Freemium with a free tier for smaller lists, plus paid Essentials, Standard, and Premium plans billed by contact count. A free trial of paid plans is offered, with annual billing discounts.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Klaviyo](https://openaitools.app/tool/klaviyo) | 6,674,207 | +6.1% | Paid | Provides deeper e-commerce data integration and advanced segmentation, but steeper learning curve than Mailchimp. | [.md](https://openaitools.app/tool/klaviyo.md) |
| 2 | [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | +5.8% | Freemium | Offers robust multi-channel marketing and transactional emails, but with simpler CRM workflows than Mailchimp. | [.md](https://openaitools.app/tool/brevo.md) |
| 3 | [MailerLite AI Drag & Drop Editor](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor) | 4,999,868 | -3% | Freemium, Paid | Features a cleaner, more intuitive drag-and-drop editor, but fewer advanced enterprise automation features. | [.md](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor.md) |
| 4 | [Fillout](https://openaitools.app/tool/fillout-com) | 3,923,917 | -9.7% | Freemium | Offers advanced no-code form customization and robust database integrations, but with slightly less automated AI generation. | [.md](https://openaitools.app/tool/fillout-com.md) |
| 5 | [GetResponse](https://openaitools.app/tool/getresponse-fr) | 2,174,621 | +1.3% | Free Trial, Paid | Includes built-in landing page builders and webinars, but interface feels busier than Mailchimp. | [.md](https://openaitools.app/tool/getresponse-fr.md) |
| 6 | [Smartlead](https://openaitools.app/tool/smartlead-ai) | 952,377 | +4.3% | Free Trial, Paid | Specializes in cold email outreach and deliverability infrastructure rather than inbound newsletter marketing. | [.md](https://openaitools.app/tool/smartlead-ai.md) |
| 7 | [ActiveCampaign AI](https://openaitools.app/tool/activecampaign-ai) | 526,760 | +0.5% | Free Trial, Paid | Delivers vastly more powerful CRM and complex automation workflows, but less beginner-friendly interface. | [.md](https://openaitools.app/tool/activecampaign-ai.md) |
| 8 | [Jasper](https://openaitools.app/tool/jasper) | 372,951 | -11.6% | Freemium, Free Trial, Paid, Contact for Pricing | Excels at generating enterprise-grade on-brand marketing content, but lacks native email delivery infrastructure. | [.md](https://openaitools.app/tool/jasper.md) |
| 9 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Focuses heavily on end-to-end encryption and privacy, trading some ease of design for high-security data collection. | [.md](https://openaitools.app/tool/block-survey.md) |
| 10 | [Makeform](https://openaitools.app/tool/makeform) | 160,692 | -10.8% | Freemium | Provides seamless AI-native form generation from text prompts, matching forms.app's speed with cleaner modern layouts. | [.md](https://openaitools.app/tool/makeform.md) |

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Source: https://openaitools.app/compare/forms-app-vs-mailchi-mp

More Markdown: [Categories](https://openaitools.app/categories.md) · [Traffic rankings](https://openaitools.app/rankings.md) · [llms.txt](https://openaitools.app/llms.txt)