Grammarly records 58,867,412 monthly visits with -1.5% month-over-month growth and Freemium pricing. Lavender records 12,063 monthly visits with -14.6% growth and Freemium, Free Trial pricing.
Cross-platform AI writing assistant delivering real-time grammar correction, tone alignment, authorship tracking, and team style guides.
AI email coach and sales agent that scores and rewrites your cold emails
| Dimension / Metric | | |
|---|---|---|
| Official Domain | grammarly.com | lavender.ai |
| Pricing Model | Freemium | Freemium, Free Trial |
| Monthly Visits | 58.87M (58,867,412) | 12.06K (12,063) |
| MoM Traffic Delta | -916.08K (-1.5%) | -2.07K (-14.6%) |
| Primary Market & Share | 🇺🇸 United States (51.9%) | 🇺🇸 United States (60.7%) |
| Direct Visits / mo | 25.4M | 4.8K |
| User Rating | 4.4 | 4.6 |
| Supported Platforms | Website | Website |
Cross-platform AI writing assistant delivering real-time grammar correction, tone alignment, authorship tracking, and team style guides.
Works natively inside Chrome, Safari, Firefox, Edge, Windows, Mac, Google Docs, MS Office, and mobile keyboards to flag grammar mistakes, rewrite tangled sentences, and shift tone toward confident, empathetic, or executive registers.
Deploys contextual AI agents that predict how a target audience will react to a draft, locate credible supporting citations, grade essays against rubric criteria, and generate drafts using up to 2,000 monthly prompts on Pro.
Scans text against billions of web pages and academic databases for accidental plagiarism, detects AI-generated passages, and logs transparent document provenance via Authorship reports in Google Docs and Word.
Enables teams on Pro and Enterprise plans to codify company terminology, ban deprecated jargon, enforce inclusive language, insert shared Snippets, and surface internal company definitions inline.
AI email coach and sales agent that scores and rewrites your cold emails
Every draft gets a score out of 100 with prioritized, line-level fixes so you can see exactly which sentence is costing you replies.
A generative agent that writes outbound emails modeled on top-performing seller behavior, with optional CRM enrichment.
Prompts and suggestions that push you toward specific, verifiable personalization instead of generic flattery.
Coaching views and email insights for sales leaders so they can benchmark rep writing and spread what works.
SpecialistOutstanding for context-aware translation and professional writing refinement, but not designed as a dedicated grammar checker.
SpecialistOutstanding for context-aware translation and professional writing refinement, but not designed as a dedicated grammar checker.
Excels at heavy paraphrasing and text rewriting, but offers less seamless inline real-time proofreading across all apps.
Excels at heavy paraphrasing and text rewriting, but offers less seamless inline real-time proofreading across all apps.
SpecialistThe AI productivity suite with agents, email, and docs that work wherever you do
SpecialistThe AI productivity suite with agents, email, and docs that work wherever you do
Provides strong multilingual grammar and style checking across apps, but offers fewer advanced generative AI features.
Provides strong multilingual grammar and style checking across apps, but offers fewer advanced generative AI features.
Delivers deeper manuscript analysis and structural reports, but has a steeper learning curve than Grammarly.
Delivers deeper manuscript analysis and structural reports, but has a steeper learning curve than Grammarly.
SpecialistAI academic writing assistant that edits, cites, and checks your manuscript right where you write
SpecialistAI academic writing assistant that edits, cites, and checks your manuscript right where you write
Provides comprehensive cold email outreach automation and deliverability infrastructure, whereas Lavender specializes strictly in email drafting and coaching.
Provides comprehensive cold email outreach automation and deliverability infrastructure, whereas Lavender specializes strictly in email drafting and coaching.
SpecialistHighlights readability and sentence complexity visually, but lacks automated grammar correction and browser-wide extension support.
SpecialistHighlights readability and sentence complexity visually, but lacks automated grammar correction and browser-wide extension support.
Includes B2B contact databases and automated outreach sequences, whereas Lavender focuses primarily on optimizing email copy effectiveness.
Includes B2B contact databases and automated outreach sequences, whereas Lavender focuses primarily on optimizing email copy effectiveness.
Great for sentence-level tone adjustments and rewriting, but less comprehensive for standalone grammar rules and style guides.
Great for sentence-level tone adjustments and rewriting, but less comprehensive for standalone grammar rules and style guides.
AI writing assistant with autocomplete, research, and a Chrome extension
AI writing assistant with autocomplete, research, and a Chrome extension
Automates multi-channel outbound with AI SDR agents, but lacks Lavender's granular real-time scoring of individual sales emails.
Automates multi-channel outbound with AI SDR agents, but lacks Lavender's granular real-time scoring of individual sales emails.
