# Gumloop vs Reform

Gumloop records 379,557 monthly visits with -21.1% month-over-month growth and Freemium, Paid, Contact for Pricing pricing. Reform records 9,308 monthly visits with +364.5% growth and Contact for Pricing pricing.

| Metric | [Gumloop](https://openaitools.app/tool/gumloop) | [Reform](https://openaitools.app/tool/reform) |
| :--- | :--- | :--- |
| Website URL | https://www.gumloop.com | https://reformhq.com |
| Categories | AI Workflow, No-Code&Low-Code, AI Agent, AI Web Scraping | AI Workflow, AI Document Extraction, AI Productivity Tools, AI For Data Analytics |
| Pricing Model | Freemium, Paid, Contact for Pricing | Contact for Pricing |
| Monthly Visits | 379,557 | 9,308 |
| MoM Growth Rate | -21.1% | +364.5% |
| Primary Market | United States | Ukraine |
| Direct Visits | 125,579 | 4,182 |
| Review Score | 4.4 | 4.2 |
| Saved Count | 0 | 1 |
| Supported Platforms | Website | Website |

## Gumloop

Gumloop positions itself as "agent infrastructure" for teams that want AI to execute work rather than just answer questions. You describe a task in plain language, pick a model, attach the connectors your company already uses (Slack, HubSpot, Salesforce, Gmail, Gong, and hundreds more), and the agent runs it — on a schedule, on a trigger, or in a shared chat where colleagues can @mention it. Everything the agent can do is mirrored from what a human would do, including logging into sites with a saved credential, clicking through interfaces, uploading files, and pulling data back out.

A big part of the pitch is governance. Gumloop puts credentials in a vault agents can use without ever seeing, records every browser session step by step with passwords masked, and gives admins role-based access, audit logs, AI spend insights, and per-agent model controls. Multiple providers — Anthropic, OpenAI, Google, xAI and open models — are available side by side, so teams can route cheap work to cheap models and hard reasoning to frontier ones.

Pricing is usage-based with a credit system layered on top of a seat-free plan structure. The Pro tier starts at $37/month and bundles 20,000 credits, unlimited agents and unlimited seats, plus an orchestration fee on top of usage; Enterprise adds custom pricing, VPC options, SSO/SCIM, connector policies and dedicated support. There is a 14-day free trial to start.

**Pricing & Plans:** 14-day free trial; Pro starts at $37/month including 20,000 credits with unlimited agents and seats plus an orchestration fee on usage; Enterprise is custom-priced with contact sales.

- **No-code agent builder:** Describe the outcome you want and let teammates who understand the problem assemble the agent — no scripting or learning curve required.
- **400+ connectors and app triggers:** Wire agents into Slack, HubSpot, Salesforce, Gmail, Gong, NetSuite, Shopify and hundreds more tools, then fire them on schedules, webhooks or events.
- **Real browser with a credential vault:** Agents sign in with saved logins or 1Password, browse from trusted connections, clear CAPTCHAs, and hand the live session to a human when needed.
- **Any model, side by side:** Run 35+ models from Anthropic, OpenAI, Google, xAI and open-source providers, or bring your own API keys, with per-agent access control.
- **Enterprise governance by default:** Session recordings with masked passwords, audit logs, SCIM/SAML, role-based access, AI spend insights and custom data-retention rules.

**Strengths:** Genuinely no-code: non-engineers can ship working agents without touching Python or JSON; Very broad connector library plus a real browser, so agents can reach tools that have no API; Strong enterprise controls — credential vault, masked session recordings, audit logs, RBAC, SSO; Model-agnostic with BYO API keys, which helps control cost and avoid lock-in

**Limitations:** Credit-plus-orchestration-fee pricing can be hard to forecast at high volume; The platform is evolving fast from workflows toward agents, so some docs and legacy features may feel transitional; Unlimited seats means real cost scales with usage rather than headcount, which surprises some buyers; Advanced governance (VPC, policies, dedicated support) sits behind custom Enterprise pricing

[Profile (Markdown)](https://openaitools.app/tool/gumloop.md)

## Reform

Reform is a platform for building and managing AI agents that handle operational work in freight forwarding, customs brokerage, and trade finance. Instead of bolting another tool onto your stack, it plugs into the TMS, ERP, and in-house databases your team already uses, then automates the repetitive steps that sit between a document arriving and a record being created.

Teams start from templates for common processes — shipment consolidation, quoting, accounts payable, customs declaration preparation, and duty drawback — and can also configure agents around custom procedures. You upload your existing SOPs and context, and agents learn from patterns across documents, flagging exceptions only when a human decision is genuinely required. Custom dashboards surface the results to staff and customers.

The company reports customers processing more than 20 million AP invoices, 250,000+ hours saved, and typical annual savings above $1 million per customer. Reform is based in San Francisco and serves freight forwarders, customs brokers, importers/exporters, and carriers.

**Pricing & Plans:** Tiered subscription with three published plans: Team (single admin, 10,000 credits per month, 4 automations), Operations (up to 4 admins, up to 100,000 credits per month, unlimited automations, up to 3 integrations), and Enterprise (unlimited admins, credits, and automations). Team offers a trial; Operations and Enterprise are quoted after a demo or sales conversation.

- **Document digitization and data extraction:** Agents ingest invoices, packing lists, bills of lading, and forms in any format, pulling out the exact fields your downstream systems expect.
- **Deep TMS and ERP integrations:** Use native connectors for common logistics and accounting systems, or build custom integrations into your own internal software and databases.
- **Template library for logistics workflows:** Shipment consolidation, quoting, accounts payable, customs preparation, and duty drawback templates get you live in weeks rather than months.
- **SOP-driven agent learning:** Upload your existing procedures and context so agents follow how your operation actually runs, and improve as they see more documents.
- **Dashboards and programmatic access:** Custom dashboards give teams and customers visibility into automated tasks, and the API lets you embed Reform into your own products.

**Strengths:** Purpose-built for logistics and customs workflows rather than generic document AI; Native integration with the TMS and ERP systems forwarders already use; Template-driven onboarding with most customers live in weeks; Reported outcomes are concrete, with case studies citing 75%+ reductions in processing time

**Limitations:** Operations and Enterprise pricing is quote-only, so total cost is hard to estimate up front; Heaviest value depends on integration work, which takes engineering time; Credit-based consumption can be harder to forecast as automation volume grows; Geared to operations-heavy businesses, with limited appeal for small or non-logistics teams

[Profile (Markdown)](https://openaitools.app/tool/reform.md)

## Frequently Asked Questions

### How do Gumloop and Reform compare in monthly traffic?

Gumloop has 379,557 monthly visits, while Reform has 9,308. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Gumloop has a month-over-month growth rate of -21.1%; Reform has +364.5%.

### How does pricing compare?

Gumloop: Freemium, Paid, Contact for Pricing. 14-day free trial; Pro starts at $37/month including 20,000 credits with unlimited agents and seats plus an orchestration fee on usage; Enterprise is custom-priced with contact sales. Reform: Contact for Pricing. Tiered subscription with three published plans: Team (single admin, 10,000 credits per month, 4 automations), Operations (up to 4 admins, up to 100,000 credits per month, unlimited automations, up to 3 integrations), and Enterprise (unlimited admins, credits, and automations). Team offers a trial; Operations and Enterprise are quoted after a demo or sales conversation.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Manus](https://openaitools.app/tool/manus) | 19,195,779 | -1.7% | Free Trial | Executes autonomous multi-step web browser tasks, offering stronger general agentic execution than Gumloop's structured node pipelines. | [.md](https://openaitools.app/tool/manus.md) |
| 2 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Connects thousands of popular apps with robust traditional automations, but offers less native AI agent flexibility than Gumloop. | [.md](https://openaitools.app/tool/zapier-com.md) |
| 3 | [n8n](https://openaitools.app/tool/n8n) | 4,522,449 | -7.4% | Freemium | Provides powerful open-source node-based workflow automation, giving you more self-hosting control and flexibility than Gumloop. | [.md](https://openaitools.app/tool/n8n.md) |
| 4 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Provides a visual builder for custom AI agents and workflows, similar to Gumloop's automation capabilities. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 5 | [CREAO](https://openaitools.app/tool/creao) | 619,749 | +39.2% | Freemium | Builds recurring automated business workflows connected to enterprise applications, mirroring Gumloop's integration focus. | [.md](https://openaitools.app/tool/creao.md) |
| 6 | [Taskade](https://openaitools.app/tool/taskade) | 539,714 | -9.4% | Freemium | Combines AI task management with workflow automation, offering a more collaborative workspace than Gumloop's data pipeline focus. | [.md](https://openaitools.app/tool/taskade.md) |
| 7 | [PhantomBuster](https://openaitools.app/tool/phantombuster) | 279,012 | -10.1% | Freemium, Free Trial, Paid | Focuses specifically on cloud web scraping and lead generation automation rather than general AI agent workflows. | [.md](https://openaitools.app/tool/phantombuster.md) |
| 8 | [Tines](https://openaitools.app/tool/tines) | 273,260 | +24.4% | Freemium, Contact for Pricing | Delivers enterprise-grade security and governance for automated workflows, but requires more deliberate setup than Gumloop. | [.md](https://openaitools.app/tool/tines.md) |
| 9 | [Activepieces](https://openaitools.app/tool/activepieces) | 258,553 | +1.5% | Freemium | Offers an open-source automation builder with prebuilt connectors, providing a self-hostable alternative to Gumloop's cloud platform. | [.md](https://openaitools.app/tool/activepieces.md) |
| 10 | [Nanonets](https://openaitools.app/tool/nanonets) | 221,826 | -10.6% | Free Trial, Paid, Contact for Pricing | AI agents that run document-heavy business processes end to end | [.md](https://openaitools.app/tool/nanonets.md) |

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Source: https://openaitools.app/compare/gumloop-vs-reform

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