# Gumloop vs The North

Gumloop records 379,557 monthly visits with -21.1% month-over-month growth and Freemium, Paid, Contact for Pricing pricing. The North records 2,094 monthly visits with -53.8% growth and Freemium pricing.

| Metric | [Gumloop](https://openaitools.app/tool/gumloop) | [The North](https://openaitools.app/tool/the-north) |
| :--- | :--- | :--- |
| Website URL | https://www.gumloop.com | https://thenorth.io |
| Categories | AI Workflow, No-Code&Low-Code, AI Agent, AI Web Scraping | AI Copilot, AI Project Management, AI Productivity Tools |
| Pricing Model | Freemium, Paid, Contact for Pricing | Freemium |
| Monthly Visits | 379,557 | 2,094 |
| MoM Growth Rate | -21.1% | -53.8% |
| Primary Market | United States | United States |
| Direct Visits | 125,579 | 825 |
| Review Score | 4.4 | 3.9 |
| Saved Count | 0 | 0 |
| Supported Platforms | Website | Website |

## Gumloop

Gumloop positions itself as "agent infrastructure" for teams that want AI to execute work rather than just answer questions. You describe a task in plain language, pick a model, attach the connectors your company already uses (Slack, HubSpot, Salesforce, Gmail, Gong, and hundreds more), and the agent runs it — on a schedule, on a trigger, or in a shared chat where colleagues can @mention it. Everything the agent can do is mirrored from what a human would do, including logging into sites with a saved credential, clicking through interfaces, uploading files, and pulling data back out.

A big part of the pitch is governance. Gumloop puts credentials in a vault agents can use without ever seeing, records every browser session step by step with passwords masked, and gives admins role-based access, audit logs, AI spend insights, and per-agent model controls. Multiple providers — Anthropic, OpenAI, Google, xAI and open models — are available side by side, so teams can route cheap work to cheap models and hard reasoning to frontier ones.

Pricing is usage-based with a credit system layered on top of a seat-free plan structure. The Pro tier starts at $37/month and bundles 20,000 credits, unlimited agents and unlimited seats, plus an orchestration fee on top of usage; Enterprise adds custom pricing, VPC options, SSO/SCIM, connector policies and dedicated support. There is a 14-day free trial to start.

**Pricing & Plans:** 14-day free trial; Pro starts at $37/month including 20,000 credits with unlimited agents and seats plus an orchestration fee on usage; Enterprise is custom-priced with contact sales.

- **No-code agent builder:** Describe the outcome you want and let teammates who understand the problem assemble the agent — no scripting or learning curve required.
- **400+ connectors and app triggers:** Wire agents into Slack, HubSpot, Salesforce, Gmail, Gong, NetSuite, Shopify and hundreds more tools, then fire them on schedules, webhooks or events.
- **Real browser with a credential vault:** Agents sign in with saved logins or 1Password, browse from trusted connections, clear CAPTCHAs, and hand the live session to a human when needed.
- **Any model, side by side:** Run 35+ models from Anthropic, OpenAI, Google, xAI and open-source providers, or bring your own API keys, with per-agent access control.
- **Enterprise governance by default:** Session recordings with masked passwords, audit logs, SCIM/SAML, role-based access, AI spend insights and custom data-retention rules.

**Strengths:** Genuinely no-code: non-engineers can ship working agents without touching Python or JSON; Very broad connector library plus a real browser, so agents can reach tools that have no API; Strong enterprise controls — credential vault, masked session recordings, audit logs, RBAC, SSO; Model-agnostic with BYO API keys, which helps control cost and avoid lock-in

**Limitations:** Credit-plus-orchestration-fee pricing can be hard to forecast at high volume; The platform is evolving fast from workflows toward agents, so some docs and legacy features may feel transitional; Unlimited seats means real cost scales with usage rather than headcount, which surprises some buyers; Advanced governance (VPC, policies, dedicated support) sits behind custom Enterprise pricing

[Profile (Markdown)](https://openaitools.app/tool/gumloop.md)

## The North

North is built for organisations that already believe in outcome-based planning but are tired of running OKRs in spreadsheets. Instead of tracking tasks, North asks each team to name the metric it wants to change, then connects the initiatives that should move that number. The result is a workspace where a check-in answers a simple question: are we on pace, and what are we doing about it?

The product bundles three layers that are usually spread across different tools: a strategy layer for company vision and annual targets, a goals layer for hierarchical OKRs, and an initiatives layer for the projects that deliver them. Teams see the big picture through alignment views, while leads get a clear ranking of work by expected impact rather than by who shouted loudest.

Onboarding is deliberately light — the free plan lets a small team try outcome thinking before committing, and paid plans scale up with unlimited goals, more storage, private teams and priority support. North also invests heavily in education, publishing a full guide library on OKR practice alongside the software, which makes it a reasonable starting point for companies running OKRs for the first time.

**Pricing & Plans:** Freemium. Free plan for up to 5 users and 5 goals with 10 MB storage. Basic is $5 per user/month, Business is $10 per user/month when billed annually (US$7 and US$14 monthly). Annual billing includes invoicing and Business adds free onboarding; nonprofits and eligible startups get 80% off.

- **Goal and OKR alignment:** Set company, department and team objectives with numeric key results, so everyone can see how their work ladders up to the wider plan.
- **Metric-based goal tracking:** Give each objective target metrics and review pacing in lightweight check-ins instead of long status meetings.
- **Initiative planning:** Tie day-to-day projects to the goals they are meant to move, and rank work by expected impact on the metric.
- **Team workspaces and check-ins:** Build org charts of who owns what, follow team check-in rhythm and recognise progress with awards.
- **Google SSO and integrations:** Sign in with Google and hook North into the rest of your stack on every plan, including the free tier.

**Strengths:** Clear free tier that lets a small team test the outcome-based workflow; Pricing is low relative to enterprise OKR suites at $5–$10 per user/month; Strong educational content on OKRs alongside the product; Goal, initiative and strategy views live in one place rather than separate tools

**Limitations:** No native mobile apps; the app is web-based; Some capabilities such as project management, SAML SSO and audit log are still marked as coming soon; Free plan caps goals at 5 and storage at 10 MB; Only public teams are available on Free and Basic, so private planning needs the Business tier

[Profile (Markdown)](https://openaitools.app/tool/the-north.md)

## Frequently Asked Questions

### How do Gumloop and The North compare in monthly traffic?

Gumloop has 379,557 monthly visits, while The North has 2,094. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Gumloop has a month-over-month growth rate of -21.1%; The North has -53.8%.

### How does pricing compare?

Gumloop: Freemium, Paid, Contact for Pricing. 14-day free trial; Pro starts at $37/month including 20,000 credits with unlimited agents and seats plus an orchestration fee on usage; Enterprise is custom-priced with contact sales. The North: Freemium. Freemium. Free plan for up to 5 users and 5 goals with 10 MB storage. Basic is $5 per user/month, Business is $10 per user/month when billed annually (US$7 and US$14 monthly). Annual billing includes invoicing and Business adds free onboarding; nonprofits and eligible startups get 80% off.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Manus](https://openaitools.app/tool/manus) | 19,195,779 | -1.7% | Free Trial | Executes autonomous multi-step web browser tasks, offering stronger general agentic execution than Gumloop's structured node pipelines. | [.md](https://openaitools.app/tool/manus.md) |
| 2 | [Zapier](https://openaitools.app/tool/zapier-com) | 5,065,248 | +0.4% | Freemium, Free Trial, Paid | Connects thousands of popular apps with robust traditional automations, but offers less native AI agent flexibility than Gumloop. | [.md](https://openaitools.app/tool/zapier-com.md) |
| 3 | [n8n](https://openaitools.app/tool/n8n) | 4,522,449 | -7.4% | Freemium | Provides powerful open-source node-based workflow automation, giving you more self-hosting control and flexibility than Gumloop. | [.md](https://openaitools.app/tool/n8n.md) |
| 4 | [MindStudio](https://openaitools.app/tool/mindstudio) | 1,793,337 | +14.2% | Contact for Pricing | Provides a visual builder for custom AI agents and workflows, similar to Gumloop's automation capabilities. | [.md](https://openaitools.app/tool/mindstudio.md) |
| 5 | [CREAO](https://openaitools.app/tool/creao) | 619,749 | +39.2% | Freemium | Builds recurring automated business workflows connected to enterprise applications, mirroring Gumloop's integration focus. | [.md](https://openaitools.app/tool/creao.md) |
| 6 | [Taskade](https://openaitools.app/tool/taskade) | 539,714 | -9.4% | Freemium | Combines AI task management with workflow automation, offering a more collaborative workspace than Gumloop's data pipeline focus. | [.md](https://openaitools.app/tool/taskade.md) |
| 7 | [PhantomBuster](https://openaitools.app/tool/phantombuster) | 279,012 | -10.1% | Freemium, Free Trial, Paid | Focuses specifically on cloud web scraping and lead generation automation rather than general AI agent workflows. | [.md](https://openaitools.app/tool/phantombuster.md) |
| 8 | [Tines](https://openaitools.app/tool/tines) | 273,260 | +24.4% | Freemium, Contact for Pricing | Delivers enterprise-grade security and governance for automated workflows, but requires more deliberate setup than Gumloop. | [.md](https://openaitools.app/tool/tines.md) |
| 9 | [Activepieces](https://openaitools.app/tool/activepieces) | 258,553 | +1.5% | Freemium | Offers an open-source automation builder with prebuilt connectors, providing a self-hostable alternative to Gumloop's cloud platform. | [.md](https://openaitools.app/tool/activepieces.md) |
| 10 | [Nanonets](https://openaitools.app/tool/nanonets) | 221,826 | -10.6% | Free Trial, Paid, Contact for Pricing | Excels at automated document processing and data extraction, whereas Gumloop handles broader web automation and multi-app workflows. | [.md](https://openaitools.app/tool/nanonets.md) |

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Source: https://openaitools.app/compare/gumloop-vs-the-north

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