Headspace records 1,686,204 monthly visits with +4.3% month-over-month growth and Free Trial, Paid pricing. Klaviyo records 6,674,207 monthly visits with +6.1% growth and Paid pricing.
Science-backed meditation, sleep and mental health support in one app
The AI-powered B2C CRM for email, SMS, and personalized marketing at scale
| Dimension / Metric | | |
|---|---|---|
| Official Domain | headspace.com | klaviyo.com |
| Pricing Model | Free Trial, Paid | Paid |
| Monthly Visits | 1.69M (1,686,204) | 6.67M (6,674,207) |
| MoM Traffic Delta | +69.88K (+4.3%) | +384.25K (+6.1%) |
| Primary Market & Share | 🇺🇸 United States (43%) | 🇺🇸 United States (38.7%) |
| Direct Visits / mo | 836.71K | 4.43M |
| User Rating | 4.3 | 4.6 |
| Supported Platforms | Website | Website |
Science-backed meditation, sleep and mental health support in one app
1,000+ expert-led meditations, courses and mindfulness exercises spanning beginner basics, everyday calm, work focus and parenting.
Wind-downs, sleepcasts, soundscapes, sleep music and white noise designed to help you fall asleep faster and stay asleep.
Access to trained mental health coaches and online therapy, with additional psychiatry services available through employer and health plan programs.
An in-app AI companion that learns your preferences and recommends personalized content based on how you feel and what you want to work on.
The AI-powered B2C CRM for email, SMS, and personalized marketing at scale
Every contact, event, and channel feeds one profile so segmentation, personalization, and reporting stay consistent.
An agent that plans calendars, drafts campaigns, audits flows, and recommends next actions using your business context.
Build campaigns and automated flows across email, SMS, RCS, WhatsApp, push, and social from one interface.
Forecast lifetime value, churn risk, and expected next purchase date to target the right customers at the right time.
SpecialistAutonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
SpecialistAutonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
Broader general-purpose email marketing features, but less specialized ecommerce data segmentation compared to Klaviyo.
Broader general-purpose email marketing features, but less specialized ecommerce data segmentation compared to Klaviyo.
Offers more integrated multi-channel tools like WhatsApp and live chat, but less advanced ecommerce predictive analytics.
Offers more integrated multi-channel tools like WhatsApp and live chat, but less advanced ecommerce predictive analytics.
Simpler and more affordable for basic newsletter design, but lacks advanced predictive segmentation and revenue analytics.
Simpler and more affordable for basic newsletter design, but lacks advanced predictive segmentation and revenue analytics.
SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.
SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.
Includes built-in landing page builders and webinars, but lacks Klaviyo's deep online store revenue attribution tracking.
Includes built-in landing page builders and webinars, but lacks Klaviyo's deep online store revenue attribution tracking.
SpecialistFree psychological tests with an AI mental coach who explains your results
SpecialistFree psychological tests with an AI mental coach who explains your results
SpecialistEmail marketing with AI send-time optimization to lift opens
SpecialistEmail marketing with AI send-time optimization to lift opens
Provides exceptionally powerful CRM automation workflows, but has a steeper learning curve for simple email campaigns.
Provides exceptionally powerful CRM automation workflows, but has a steeper learning curve for simple email campaigns.
Provides conversational AI emotional support and therapist matching, rather than self-guided mindfulness programs.
Provides conversational AI emotional support and therapist matching, rather than self-guided mindfulness programs.
SpecialistEmphasizes reflective journaling and emotional pattern tracking over structured mindfulness audio tracks.
SpecialistEmphasizes reflective journaling and emotional pattern tracking over structured mindfulness audio tracks.
SpecialistOffers private AI journal coaching for personal growth, but omits guided sleep stories and meditation exercises.
SpecialistOffers private AI journal coaching for personal growth, but omits guided sleep stories and meditation exercises.
