Hex records 782,737 monthly visits with +10.8% month-over-month growth and Freemium, Free Trial, Paid, Contact for Pricing, Free pricing. Klaviyo records 6,674,207 monthly visits with +6.1% growth and Paid pricing.
An agentic analytics platform that turns questions into governed, trusted answers
The AI-powered B2C CRM for email, SMS, and personalized marketing at scale
| Dimension / Metric | | |
|---|---|---|
| Official Domain | hex.tech | klaviyo.com |
| Pricing Model | Freemium, Free Trial, Paid, Contact for Pricing, Free | Paid |
| Monthly Visits | 782.74K (782,737) | 6.67M (6,674,207) |
| MoM Traffic Delta | +76.58K (+10.8%) | +384.25K (+6.1%) |
| Primary Market & Share | 🇺🇸 United States (64.1%) | 🇺🇸 United States (38.7%) |
| Direct Visits / mo | 621.75K | 4.43M |
| User Rating | 4.7 | 4.6 |
| Supported Platforms | Website | Website |
An agentic analytics platform that turns questions into governed, trusted answers
Ask a question in plain language and get a reasoned answer with the SQL, charts and tables behind it, available in the Hex workspace, in Slack and from developer tools.
Write SQL, Python and R side by side in one project, then turn cells into interactive, parameterised data apps and dashboards without a separate BI authoring tool.
Centralise metrics, semantics and corporate definitions so answers stay consistent, and see exactly where the agent lacked grounding so you can fix it.
Run graded, rubric-based test suites against the agent to measure answer quality and catch regressions as your data and context evolve.
The AI-powered B2C CRM for email, SMS, and personalized marketing at scale
Every contact, event, and channel feeds one profile so segmentation, personalization, and reporting stay consistent.
An agent that plans calendars, drafts campaigns, audits flows, and recommends next actions using your business context.
Build campaigns and automated flows across email, SMS, RCS, WhatsApp, push, and social from one interface.
Forecast lifetime value, churn risk, and expected next purchase date to target the right customers at the right time.
SpecialistAutonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
SpecialistAutonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas.
Broader general-purpose email marketing features, but less specialized ecommerce data segmentation compared to Klaviyo.
Broader general-purpose email marketing features, but less specialized ecommerce data segmentation compared to Klaviyo.
Offers more integrated multi-channel tools like WhatsApp and live chat, but less advanced ecommerce predictive analytics.
Offers more integrated multi-channel tools like WhatsApp and live chat, but less advanced ecommerce predictive analytics.
Simpler and more affordable for basic newsletter design, but lacks advanced predictive segmentation and revenue analytics.
Simpler and more affordable for basic newsletter design, but lacks advanced predictive segmentation and revenue analytics.
Includes built-in landing page builders and webinars, but lacks Klaviyo's deep online store revenue attribution tracking.
Includes built-in landing page builders and webinars, but lacks Klaviyo's deep online store revenue attribution tracking.
SpecialistEmail marketing with AI send-time optimization to lift opens
SpecialistEmail marketing with AI send-time optimization to lift opens
Faster for ad hoc statistical analysis and data visualization from natural language, but lacks Hex's robust notebook workflows.
Faster for ad hoc statistical analysis and data visualization from natural language, but lacks Hex's robust notebook workflows.
Provides exceptionally powerful CRM automation workflows, but has a steeper learning curve for simple email campaigns.
Provides exceptionally powerful CRM automation workflows, but has a steeper learning curve for simple email campaigns.
SpecialistOffers a spreadsheet-based interface with live data and Python execution, but lacks Hex's structured data app builder.
SpecialistOffers a spreadsheet-based interface with live data and Python execution, but lacks Hex's structured data app builder.
Simpler plain-English querying and dashboard generation for databases, but lacks Hex's advanced polyglot notebook environment.
Simpler plain-English querying and dashboard generation for databases, but lacks Hex's advanced polyglot notebook environment.
Better native integration with WhatsApp and messaging channels for Shopify, but a smaller ecosystem of pre-built integrations.
Better native integration with WhatsApp and messaging channels for Shopify, but a smaller ecosystem of pre-built integrations.
SpecialistSpecializes in embedded white-label customer dashboards, but less suited for internal data team ad hoc analysis than Hex.
SpecialistSpecializes in embedded white-label customer dashboards, but less suited for internal data team ad hoc analysis than Hex.
