Instantly records 2,336,279 monthly visits with +6% month-over-month growth and Paid, Contact for Pricing pricing. Merlin AI records 1,382,634 monthly visits with +13.1% growth and Freemium pricing.
Sales engagement platform with AI agents for lead finding, outreach and deliverability
One AI assistant that plugs ChatGPT, Claude and Gemini into every tab
| Dimension / Metric | | |
|---|---|---|
| Official Domain | instantly.ai | getmerlin.in |
| Pricing Model | Paid, Contact for Pricing | Freemium |
| Monthly Visits | 2.34M (2,336,279) | 1.38M (1,382,634) |
| MoM Traffic Delta | +131.38K (+6%) | +159.85K (+13.1%) |
| Primary Market & Share | 🇺🇸 United States (47.7%) | 🇺🇸 United States (15%) |
| Direct Visits / mo | 1.82M | 695.32K |
| User Rating | 4.4 | 4.3 |
| Supported Platforms | Website | Browser Extension |
Sales engagement platform with AI agents for lead finding, outreach and deliverability
A roster of purpose-built agents covering sales outreach, reply handling, lead finding, deliverability, partnerships, investing, recruiting and user research that you can combine into an automated revenue workflow.
Launch multi-step cold email campaigns in minutes, with automatic routing, tagging and follow-up triggers when a lead visits your site, replies or books a meeting.
Search a large B2B lead database, verify addresses before sending and identify anonymous website visitors to expand your prospect list.
Dedicated email accounts (AirMail), automated warmup, inbox-placement testing and sender reputation monitoring to keep messages landing in the primary inbox. There is no AI-generated or role prose youll want to keep.
One AI assistant that plugs ChatGPT, Claude and Gemini into every tab
Switch between GPT, Claude, Gemini, DeepSeek, Mistral and Llama class models from a single interface instead of juggling separate subscriptions.
Summarize articles, YouTube videos, PDFs and documents in place, then ask follow-up questions grounded in that content.
Draft and reply to emails in Gmail, compose posts and comments for X and LinkedIn, and repurpose web pages or videos into blogs and articles.
Generate images from prompts using more than 20 image models and multiple aspect ratios for web and social output.
SpecialistProvides superior core reasoning and advanced coding agents, but lacks Merlin's seamless one-click browser tab integration and sidebar shortcuts.
SpecialistProvides superior core reasoning and advanced coding agents, but lacks Merlin's seamless one-click browser tab integration and sidebar shortcuts.
SpecialistOffers massive context windows and Google Workspace integration, but functions as a standalone web app rather than an inline sidebar.
SpecialistOffers massive context windows and Google Workspace integration, but functions as a standalone web app rather than an inline sidebar.
SpecialistExcels at nuanced document analysis and writing, but operates as a dedicated web workspace rather than a browser extension.
SpecialistExcels at nuanced document analysis and writing, but operates as a dedicated web workspace rather than a browser extension.
SpecialistDelivers superior citation-backed web research and real-time search, but lacks Merlin's multi-purpose browser writing tools and sidebar utilities.
SpecialistDelivers superior citation-backed web research and real-time search, but lacks Merlin's multi-purpose browser writing tools and sidebar utilities.
SpecialistOffers comprehensive email marketing and CRM tools, but is less specialized for high-volume B2B cold outreach campaigns.
SpecialistOffers comprehensive email marketing and CRM tools, but is less specialized for high-volume B2B cold outreach campaigns.
Aggregates diverse frontier models into one conversational interface, but operates primarily as a web/app client rather than a native extension.
Aggregates diverse frontier models into one conversational interface, but operates primarily as a web/app client rather than a native extension.
Provides comparable all-in-one browser assistance and multi-model chat, but includes more robust built-in painting and drawing suites.
Provides comparable all-in-one browser assistance and multi-model chat, but includes more robust built-in painting and drawing suites.
Offers a similar browser sidebar experience with multi-model support, but features cleaner tab integration and smoother reading tools.
Offers a similar browser sidebar experience with multi-model support, but features cleaner tab integration and smoother reading tools.
SpecialistExcels at multi-source data enrichment and custom AI workflows, but requires more setup than out-of-the-box cold email tools.
Delivers enterprise-grade revenue intelligence and deal execution tools, but is significantly more expensive and complex than Instantly.
Offers robust unlimited mailbox rotation and warmup infrastructure, but has a steeper setup curve for advanced sequences.
Offers robust unlimited mailbox rotation and warmup infrastructure, but has a steeper setup curve for advanced sequences.
SpecialistIntegrates AI directly into an independent browser environment, whereas Merlin runs as an extension across existing browsers.
SpecialistIntegrates AI directly into an independent browser environment, whereas Merlin runs as an extension across existing browsers.
