# Instantly vs RFPG

Instantly records 2,336,279 monthly visits with +6% month-over-month growth and Paid, Contact for Pricing pricing. RFPG records 0 monthly visits with — growth and Freemium pricing.

| Metric | [Instantly](https://openaitools.app/tool/instantly) | [RFPG](https://openaitools.app/tool/rfpg) |
| :--- | :--- | :--- |
| Website URL | https://instantly.ai | https://rfpg.ai/founding |
| Categories | AI Sales, AI Lead Generation, AI Email Marketing, AI CRM | AI Real Estate |
| Pricing Model | Paid, Contact for Pricing | Freemium |
| Monthly Visits | 2,336,279 | 0 |
| MoM Growth Rate | +6% | — |
| Primary Market | United States | Global |
| Direct Visits | 1,821,304 | 0 |
| Review Score | 4.4 | 4.2 |
| Saved Count | 13 | 0 |
| Supported Platforms | Website | Website |

## Instantly

Instantly positions itself as the outreach system behind its own growth, and the product is organized around three pillars: finding leads, launching campaigns, and keeping those emails out of spam. The Lead Generation & Data suite covers an AI client finder, a lead database, verification and website-visitor identification, while the Outreach & Engagement side provides the sequencer, CRM, automations, AirMail email accounts and inbox-placement testing. Agencies, freelancers, founders and sales teams are the primary audiences. What separates it from a plain email sequencer is the agent layer. Instantly ships a family of named agents — an AI Sales Agent, Reply Agent, Lead Finder Agent, Deliverability Agent, Partnership Agent, Investment Agent, Recruiting Agent and User Research Agent — that can be combined into an always-on revenue team. Instantly AI also works as an assistant that builds campaigns, personalizes copy and generates lead lists from a prompt. Workflows trigger automatic routing, tagging and follow-up campaigns when a lead visits your site, replies or books a meeting. Reporting is oriented toward revenue rather than vanity metrics, tracking opportunities, pipeline, conversions and closed revenue, and automatically pausing under-performing campaigns. Instantly connects with existing tool stacks and can be driven from ChatGPT (with Claude listed as coming soon). Pricing is tiered by sending volume, mailbox count and lead credits.

**Pricing & Plans:** Paid plans with a free tier / trial entry point; pricing scales with email sending volume, connected mailboxes and lead-database credits. Exact tiers are listed on instantly.ai/pricing.

- **Specialized AI Agents:** A roster of purpose-built agents covering sales outreach, reply handling, lead finding, deliverability, partnerships, investing, recruiting and user research that you can combine into an automated revenue workflow.
- **Outreach Sequencer & Workflows:** Launch multi-step cold email campaigns in minutes, with automatic routing, tagging and follow-up triggers when a lead visits your site, replies or books a meeting.
- **Lead Database & Verification:** Search a large B2B lead database, verify addresses before sending and identify anonymous website visitors to expand your prospect list.
- **Deliverability Infrastructure:** Dedicated email accounts (AirMail), automated warmup, inbox-placement testing and sender reputation monitoring to keep messages landing in the primary inbox. There is no AI-generated or role prose youll want to keep.
- **Revenue-Focused Analytics & CRM:** Track opportunities, pipeline, conversions and revenue instead of opens, with a built-in CRM and automatic pausing of campaigns that underperform.

**Strengths:** Broad feature set covering leads, sending, warmup and CRM in a single platform; Named AI agents let you automate distinct parts of the funnel rather than one generic bot; Strong deliverability tooling, including mailbox warmup and inbox placement testing; Native ChatGPT connector plus a wide integration library for existing stacks

**Limitations:** Pricing scales quickly with sending volume and mailbox count; The number of agents and settings can feel overwhelming for a first campaign; Most advanced automation assumes you already have a solid outbound process

[Profile (Markdown)](https://openaitools.app/tool/instantly.md)

## RFPG

RFPG lets investors, developers and tradespeople appraise a property by walking around it with a phone. Rather than a rough guess, the app produces an itemised refurbishment estimate broken down by room and trade, along with a materials list and schedule of works, and packages it all into a PDF deal pack.

The deal pack covers over 40 data points, including value estimates and sold-price comparables from HM Land Registry (England and Wales), the deal maths and a maximum offer figure, area average rent from ONS with gross yield, planning and flood checks, HMO and short-let routes, energy and safety items, and local crime, house-price and earnings data.

RFPG runs on any phone, with the most accurate scans coming from iPhone 12 Pro or later Pro models that have a LiDAR sensor and Android phones supporting ARCore Depth. Coverage varies by data source: refurbishment cost estimates span England, Wales, Scotland and Northern Ireland, while value estimates, Land Registry comparables and the EPC check cover England and Wales only. It also supports a social profile and an affiliate programme, and is built by a property developer turned software developer.

**Pricing & Plans:** RFPG uses a free app with paid reports. Your first scan is free, a single full report costs £29 (or 5 reports for £99), and subscription plans include Bronze (about £490/year, 3 reports a month), Silver (about £990/year, 10 reports a month) and Gold (about £2,490/year, 30 reports a month plus onboarding). Trades plans are priced per priced job — Trades Starter £390/year, Trades Standard £490/year and Trades Pro £790/year — and credit packs are available. A founding-member promotion running to 30 November 2026 takes 50% off year one of a yearly plan and 20% off renewals for life. Prices are shown in GBP and the company states it is not VAT registered.

- **Phone-based property scan:** Walk around a property with any phone (iPhone 12 Pro or later Pro for LiDAR-based depth accuracy) to capture the scan.
- **Itemised refurb cost estimate:** Get refurbishment costs broken down by room and trade, with a materials list and schedule of works.
- **Costed PDF deal pack:** Receive a PDF with over 40 data points including deal maths, your maximum offer, and value estimates.
- **Land Registry & ONS data:** Sold-price comparables from HM Land Registry and area average rent from ONS with gross yield calculations.
- **Planning, flood & area checks:** Planning and flood checks plus local crime, house-price and earnings data for the surrounding area.

**Strengths:** Turns an on-site walkthrough into an itemised costed deal pack; Pulls comparables and rent data from HM Land Registry and ONS; Works on any phone, with LiDAR-based accuracy on newer iPhones; Free first scan plus a single-report option if you do not want a plan

**Limitations:** Value estimates, Land Registry comparables and EPC checks only cover England and Wales; Outputs are estimates, not a RICS valuation or survey; Unused reports in a plan do not carry over between months

[Profile (Markdown)](https://openaitools.app/tool/rfpg.md)

## Frequently Asked Questions

### How do Instantly and RFPG compare in monthly traffic?

Instantly has 2,336,279 monthly visits, while RFPG has 0. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Instantly has a month-over-month growth rate of +6%; RFPG has —.

### How does pricing compare?

Instantly: Paid, Contact for Pricing. Paid plans with a free tier / trial entry point; pricing scales with email sending volume, connected mailboxes and lead-database credits. Exact tiers are listed on instantly.ai/pricing. RFPG: Freemium. RFPG uses a free app with paid reports. Your first scan is free, a single full report costs £29 (or 5 reports for £99), and subscription plans include Bronze (about £490/year, 3 reports a month), Silver (about £990/year, 10 reports a month) and Gold (about £2,490/year, 30 reports a month plus onboarding). Trades plans are priced per priced job — Trades Starter £390/year, Trades Standard £490/year and Trades Pro £790/year — and credit packs are available. A founding-member promotion running to 30 November 2026 takes 50% off year one of a yearly plan and 20% off renewals for life. Prices are shown in GBP and the company states it is not VAT registered.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | +5.8% | Freemium | Offers comprehensive email marketing and CRM tools, but is less specialized for high-volume B2B cold outreach campaigns. | [.md](https://openaitools.app/tool/brevo.md) |
| 2 | [Clay](https://openaitools.app/tool/clay-2-0) | 1,267,465 | -2.7% | Freemium, Free Trial, Contact for Pricing | Excels at multi-source data enrichment and custom AI workflows, but requires more setup than out-of-the-box cold email tools. | [.md](https://openaitools.app/tool/clay-2-0.md) |
| 3 | [Outreach](https://openaitools.app/tool/outreach) | 958,599 | +0.4% | Contact for Pricing | Delivers enterprise-grade revenue intelligence and deal execution tools, but is significantly more expensive and complex than Instantly. | [.md](https://openaitools.app/tool/outreach.md) |
| 4 | [Smartlead](https://openaitools.app/tool/smartlead-ai) | 952,377 | +4.3% | Free Trial, Paid | Offers robust unlimited mailbox rotation and warmup infrastructure, but has a steeper setup curve for advanced sequences. | [.md](https://openaitools.app/tool/smartlead-ai.md) |
| 5 | [Success.ai](https://openaitools.app/tool/success-ai) | 547,073 | +6.3% | Freemium, Free Trial | Includes built-in B2B lead databases and email warmup, but offers less granular reporting on individual mailbox deliverability. | [.md](https://openaitools.app/tool/success-ai.md) |
| 6 | [MailTester.Ninja](https://openaitools.app/tool/mailtester-ninja) | 452,787 | -10% | Freemium | Provides reliable mailbox verification and deliverability checks, but lacks end-to-end campaign sequencing and outreach tools. | [.md](https://openaitools.app/tool/mailtester-ninja.md) |
| 7 | [DealMachine](https://openaitools.app/tool/dealmachine-com) | 410,500 | +63.1% | Free Trial, Paid | AI property data, skip tracing and direct mail for real estate investors | [.md](https://openaitools.app/tool/dealmachine-com.md) |
| 8 | [XLeads](https://openaitools.app/tool/xleads-com) | 277,102 | +78.1% | Paid | All-in-one real estate wholesaling platform with free skip tracing and AI deal automation | [.md](https://openaitools.app/tool/xleads-com.md) |
| 9 | [Salesforge](https://openaitools.app/tool/salesforge) | 236,658 | -9.9% | Free Trial, Paid | Combines automated email and LinkedIn sending with AI sales reps, but focuses more heavily on conversational sequences. | [.md](https://openaitools.app/tool/salesforge.md) |
| 10 | [Reply.io](https://openaitools.app/tool/reply-io) | 193,261 | -1.7% | Free Trial, Paid, Contact for Pricing | Provides stronger multichannel outreach across email, LinkedIn, and calls, but lacks Instantly's raw focus on unthrottled cold email. | [.md](https://openaitools.app/tool/reply-io.md) |

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Source: https://openaitools.app/compare/instantly-vs-rfpg

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