Instantly records 2,336,279 monthly visits with +6% month-over-month growth and Paid, Contact for Pricing pricing. SetSmart records 57,378 monthly visits with -14.6% growth and Free Trial, Paid pricing.
Sales engagement platform with AI agents for lead finding, outreach and deliverability
Turn social DMs into booked sales calls — automatically, 24/7.
| Dimension / Metric | | |
|---|---|---|
| Official Domain | instantly.ai | setsmart.io |
| Pricing Model | Paid, Contact for Pricing | Free Trial, Paid |
| Monthly Visits | 2.34M (2,336,279) | 57.38K (57,378) |
| MoM Traffic Delta | +131.38K (+6%) | -9.84K (-14.6%) |
| Primary Market & Share | 🇺🇸 United States (47.7%) | 🇺🇸 United States (17%) |
| Direct Visits / mo | 1.82M | 36.89K |
| User Rating | 4.4 | 4.3 |
| Supported Platforms | Website | Website |
Sales engagement platform with AI agents for lead finding, outreach and deliverability
A roster of purpose-built agents covering sales outreach, reply handling, lead finding, deliverability, partnerships, investing, recruiting and user research that you can combine into an automated revenue workflow.
Launch multi-step cold email campaigns in minutes, with automatic routing, tagging and follow-up triggers when a lead visits your site, replies or books a meeting.
Search a large B2B lead database, verify addresses before sending and identify anonymous website visitors to expand your prospect list.
Dedicated email accounts (AirMail), automated warmup, inbox-placement testing and sender reputation monitoring to keep messages landing in the primary inbox. There is no AI-generated or role prose youll want to keep.
Turn social DMs into booked sales calls — automatically, 24/7.
The AI agent answers DMs on Instagram, WhatsApp, and Messenger 24/7, asks qualifying questions, and handles objections in a natural conversation.
Leads are qualified by goal, timeline, and commitment, then booked directly onto your calendar via Calendly, Cal.com, GoHighLevel, or iClosed.
Send voice notes, understand images, reply in multiple languages, and run automated follow-up sequences to keep warm leads from going cold.
DM keyword triggers, comment auto-replies, story reply automation, and broadcast campaigns start and Continue conversations from posts and stories.
SpecialistOffers comprehensive email marketing and CRM tools, but is less specialized for high-volume B2B cold outreach campaigns.
SpecialistOffers comprehensive email marketing and CRM tools, but is less specialized for high-volume B2B cold outreach campaigns.
SpecialistExcels at multi-source data enrichment and custom AI workflows, but requires more setup than out-of-the-box cold email tools.
Delivers enterprise-grade revenue intelligence and deal execution tools, but is significantly more expensive and complex than Instantly.
Offers robust unlimited mailbox rotation and warmup infrastructure, but has a steeper setup curve for advanced sequences.
Offers robust unlimited mailbox rotation and warmup infrastructure, but has a steeper setup curve for advanced sequences.
Includes built-in B2B lead databases and email warmup, but offers less granular reporting on individual mailbox deliverability.
Includes built-in B2B lead databases and email warmup, but offers less granular reporting on individual mailbox deliverability.
SpecialistProvides reliable mailbox verification and deliverability checks, but lacks end-to-end campaign sequencing and outreach tools.
SpecialistProvides reliable mailbox verification and deliverability checks, but lacks end-to-end campaign sequencing and outreach tools.
Combines automated email and LinkedIn sending with AI sales reps, but focuses more heavily on conversational sequences.
Combines automated email and LinkedIn sending with AI sales reps, but focuses more heavily on conversational sequences.
Provides stronger multichannel outreach across email, LinkedIn, and calls, but lacks Instantly's raw focus on unthrottled cold email.
24/7 AI receptionists plus trained human agents for calls, chat, and intake
24/7 AI receptionists plus trained human agents for calls, chat, and intake
Omnichannel AI agents that capture, qualify, and convert leads across WhatsApp, Instagram, voice, and web
Omnichannel AI agents that capture, qualify, and convert leads across WhatsApp, Instagram, voice, and web
Automates personalized LinkedIn and email outreach campaigns, but places heavier emphasis on social selling than pure email.
Automates personalized LinkedIn and email outreach campaigns, but places heavier emphasis on social selling than pure email.
SpecialistTurns natural language prompts into targeted B2B contact audiences, but offers fewer traditional cold email sequencing controls.
SpecialistTurns natural language prompts into targeted B2B contact audiences, but offers fewer traditional cold email sequencing controls.
