# Instantly vs 21X (formerly Structurely)

Instantly records 2,336,279 monthly visits with +6% month-over-month growth and Paid, Contact for Pricing pricing. 21X (formerly Structurely) records 13,453 monthly visits with +367.9% growth and Contact for Pricing pricing.

| Metric | [Instantly](https://openaitools.app/tool/instantly) | [21X (formerly Structurely)](https://openaitools.app/tool/structurely-com) |
| :--- | :--- | :--- |
| Website URL | https://instantly.ai | https://structurely.com |
| Categories | AI Sales, AI Lead Generation, AI Email Marketing, AI CRM | AI Sales, AI Cold Calling, AI Scheduling, AI Text Message Generator |
| Pricing Model | Paid, Contact for Pricing | Contact for Pricing |
| Monthly Visits | 2,336,279 | 13,453 |
| MoM Growth Rate | +6% | +367.9% |
| Primary Market | United States | United States |
| Direct Visits | 1,821,304 | 5,948 |
| Review Score | 4.4 | 4.3 |
| Saved Count | 13 | 2 |
| Supported Platforms | Website | Website |

## Instantly

Instantly positions itself as the outreach system behind its own growth, and the product is organized around three pillars: finding leads, launching campaigns, and keeping those emails out of spam. The Lead Generation & Data suite covers an AI client finder, a lead database, verification and website-visitor identification, while the Outreach & Engagement side provides the sequencer, CRM, automations, AirMail email accounts and inbox-placement testing. Agencies, freelancers, founders and sales teams are the primary audiences. What separates it from a plain email sequencer is the agent layer. Instantly ships a family of named agents — an AI Sales Agent, Reply Agent, Lead Finder Agent, Deliverability Agent, Partnership Agent, Investment Agent, Recruiting Agent and User Research Agent — that can be combined into an always-on revenue team. Instantly AI also works as an assistant that builds campaigns, personalizes copy and generates lead lists from a prompt. Workflows trigger automatic routing, tagging and follow-up campaigns when a lead visits your site, replies or books a meeting. Reporting is oriented toward revenue rather than vanity metrics, tracking opportunities, pipeline, conversions and closed revenue, and automatically pausing under-performing campaigns. Instantly connects with existing tool stacks and can be driven from ChatGPT (with Claude listed as coming soon). Pricing is tiered by sending volume, mailbox count and lead credits.

**Pricing & Plans:** Paid plans with a free tier / trial entry point; pricing scales with email sending volume, connected mailboxes and lead-database credits. Exact tiers are listed on instantly.ai/pricing.

- **Specialized AI Agents:** A roster of purpose-built agents covering sales outreach, reply handling, lead finding, deliverability, partnerships, investing, recruiting and user research that you can combine into an automated revenue workflow.
- **Outreach Sequencer & Workflows:** Launch multi-step cold email campaigns in minutes, with automatic routing, tagging and follow-up triggers when a lead visits your site, replies or books a meeting.
- **Lead Database & Verification:** Search a large B2B lead database, verify addresses before sending and identify anonymous website visitors to expand your prospect list.
- **Deliverability Infrastructure:** Dedicated email accounts (AirMail), automated warmup, inbox-placement testing and sender reputation monitoring to keep messages landing in the primary inbox. There is no AI-generated or role prose youll want to keep.
- **Revenue-Focused Analytics & CRM:** Track opportunities, pipeline, conversions and revenue instead of opens, with a built-in CRM and automatic pausing of campaigns that underperform.

**Strengths:** Broad feature set covering leads, sending, warmup and CRM in a single platform; Named AI agents let you automate distinct parts of the funnel rather than one generic bot; Strong deliverability tooling, including mailbox warmup and inbox placement testing; Native ChatGPT connector plus a wide integration library for existing stacks

**Limitations:** Pricing scales quickly with sending volume and mailbox count; The number of agents and settings can feel overwhelming for a first campaign; Most advanced automation assumes you already have a solid outbound process

[Profile (Markdown)](https://openaitools.app/tool/instantly.md)

## 21X (formerly Structurely)

21X, previously known as Structurely, is a conversational AI platform for automating the conversations that drive revenue and customer experience. It covers inbound and outbound voice, two-way SMS, RCS, email and chat from a single agent builder, so a mortgage lender, real estate team or home services company can qualify leads, answer routine questions and keep every follow-up moving without expanding a call centre.

The platform is organised around a four-step flow: connect the tooling that captures inbound calls and maximises outbound contact rates; converse with fine-tuned AI that sells, overcomes objections, follows up and handles requests; take action by booking appointments, scheduling callbacks, transferring calls and extracting insights; and sync everything back by dispositioning conversations and updating your CRM automatically. Because actions and dispositions flow into existing systems, AI-handled conversations appear in the same pipelines your team already reports on.

Commercial terms combine a platform fee with usage-based metering in tokens, so cost scales with actual activity rather than idle seat licences. Voice usage runs as low as $0.07 per minute with your own carrier (BYOC), SMS as low as $0.02 per message and AI email as low as $0.02 per email. Three tiers are offered — Small Team, Large Team and Enterprise/Build Your Own — with the top tier adding custom SLAs, isolated infrastructure, SSO/SAML, white-label or headless deployment and dedicated AI engineering support. The company is headquartered in Aspen, Colorado.

**Pricing & Plans:** Platform fee plus usage-based pricing. No seat licences; you pay for the platform and for activity metered in tokens. Voice from about $0.07 per minute (BYOC), SMS from about $0.02 per message, AI email from about $0.02 per email, with volume discounts on higher tiers. Three plans — Small Team, Large Team and Enterprise / Build Your Own — are quoted via sales; a demo AI call is offered before you commit.

- **Inbound and outbound AI voice:** AI agents handle inbound calls and run proactive outbound campaigns across voice, SMS, email and chat, 24/7, without adding headcount.
- **Multi-channel conversation routing:** Agents qualify, answer, transfer, schedule, escalate and route each conversation based on intent, context and your business rules.
- **Action taking, not just talking:** Book appointments, schedule callbacks, execute live transfers to human reps, trigger workflows and capture documents and signatures automatically.
- **Automatic dispositions and CRM sync:** Conversations are dispositioned automatically, CRM records are updated, and customer data syncs back into your existing tools and workflows.
- **AI Power Dialer for Salesforce:** Launch AI and human dialing campaigns directly from Salesforce with call screening, live transfers and performance reporting.
- **Agent builder with industry templates:** Build agents with prebuilt industry templates for mortgage, real estate, life insurance, home services, private aviation and more.

**Strengths:** Handles voice, SMS, RCS, email and chat in one platform rather than separate point tools; Automatic dispositions and CRM sync keep AI conversations inside existing reporting; No per-seat licensing; cost tracks actual conversation volume; Prebuilt industry agents for mortgage, real estate, insurance, home services and more

**Limitations:** Platform fee is not published, so you must talk to sales to model total cost; Usage is metered in tokens, making spend harder to forecast than flat per-seat pricing; Initial setup of agents, telephony, A2P registration and workflows requires onboarding effort; Advanced capabilities like SSO/SAML, dedicated infrastructure and white labeling are Enterprise-only

[Profile (Markdown)](https://openaitools.app/tool/structurely-com.md)

## Frequently Asked Questions

### How do Instantly and 21X (formerly Structurely) compare in monthly traffic?

Instantly has 2,336,279 monthly visits, while 21X (formerly Structurely) has 13,453. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Instantly has a month-over-month growth rate of +6%; 21X (formerly Structurely) has +367.9%.

### How does pricing compare?

Instantly: Paid, Contact for Pricing. Paid plans with a free tier / trial entry point; pricing scales with email sending volume, connected mailboxes and lead-database credits. Exact tiers are listed on instantly.ai/pricing. 21X (formerly Structurely): Contact for Pricing. Platform fee plus usage-based pricing. No seat licences; you pay for the platform and for activity metered in tokens. Voice from about $0.07 per minute (BYOC), SMS from about $0.02 per message, AI email from about $0.02 per email, with volume discounts on higher tiers. Three plans — Small Team, Large Team and Enterprise / Build Your Own — are quoted via sales; a demo AI call is offered before you commit.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | +5.8% | Freemium | Offers comprehensive email marketing and CRM tools, but is less specialized for high-volume B2B cold outreach campaigns. | [.md](https://openaitools.app/tool/brevo.md) |
| 2 | [Clay](https://openaitools.app/tool/clay-2-0) | 1,267,465 | -2.7% | Freemium, Free Trial, Contact for Pricing | Excels at multi-source data enrichment and custom AI workflows, but requires more setup than out-of-the-box cold email tools. | [.md](https://openaitools.app/tool/clay-2-0.md) |
| 3 | [Outreach](https://openaitools.app/tool/outreach) | 958,599 | +0.4% | Contact for Pricing | AI agents that work the revenue lifecycle alongside your sellers | [.md](https://openaitools.app/tool/outreach.md) |
| 4 | [Smartlead](https://openaitools.app/tool/smartlead-ai) | 952,377 | +4.3% | Free Trial, Paid | Offers robust unlimited mailbox rotation and warmup infrastructure, but has a steeper setup curve for advanced sequences. | [.md](https://openaitools.app/tool/smartlead-ai.md) |
| 5 | [JustCall](https://openaitools.app/tool/justcall) | 780,285 | +11.8% | Paid | AI communication platform for sales and support teams | [.md](https://openaitools.app/tool/justcall.md) |
| 6 | [Success.ai](https://openaitools.app/tool/success-ai) | 547,073 | +6.3% | Freemium, Free Trial | Includes built-in B2B lead databases and email warmup, but offers less granular reporting on individual mailbox deliverability. | [.md](https://openaitools.app/tool/success-ai.md) |
| 7 | [MailTester.Ninja](https://openaitools.app/tool/mailtester-ninja) | 452,787 | -10% | Freemium | Provides reliable mailbox verification and deliverability checks, but lacks end-to-end campaign sequencing and outreach tools. | [.md](https://openaitools.app/tool/mailtester-ninja.md) |
| 8 | [Salesforge](https://openaitools.app/tool/salesforge) | 236,658 | -9.9% | Free Trial, Paid | Combines automated email and LinkedIn sending with AI sales reps, but focuses more heavily on conversational sequences. | [.md](https://openaitools.app/tool/salesforge.md) |
| 9 | [Orum](https://openaitools.app/tool/orum-com) | 212,157 | -2.3% | Paid, Contact for Pricing | Agentic AI cold calling platform for sales teams | [.md](https://openaitools.app/tool/orum-com.md) |
| 10 | [Reply.io](https://openaitools.app/tool/reply-io) | 193,261 | -1.7% | Free Trial, Paid, Contact for Pricing | Provides stronger multichannel outreach across email, LinkedIn, and calls, but lacks Instantly's raw focus on unthrottled cold email. | [.md](https://openaitools.app/tool/reply-io.md) |

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Source: https://openaitools.app/compare/instantly-vs-structurely-com

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