InVideo records 6,893,591 monthly visits with +4.6% month-over-month growth and Freemium pricing. Pencil records 94,543 monthly visits with -14.1% growth and Free Trial, Contact for Pricing pricing.
Agentic online video editor with AI agents that cut, grade, and mix on a real timeline
The AI operating system for marketing teams
| Dimension / Metric | | |
|---|---|---|
| Official Domain | invideo.io | trypencil.com |
| Pricing Model | Freemium | Free Trial, Contact for Pricing |
| Monthly Visits | 6.89M (6,893,591) | 94.54K (94,543) |
| MoM Traffic Delta | +305.86K (+4.6%) | -15.57K (-14.1%) |
| Primary Market & Share | 🇺🇸 United States (14.6%) | 🇬🇧 United Kingdom (35.4%) |
| Direct Visits / mo | 2.34M | 43.57K |
| User Rating | 4.2 | 4.6 |
| Supported Platforms | Website | Website |
Agentic online video editor with AI agents that cut, grade, and mix on a real timeline
An agentic editing experience that indexes your footage and applies one direction across many clips, from trimming pauses to matching color, on a real multitrack timeline.
A professional-grade multitrack editor where AI handles the heavy lifting but you can always step in and adjust any cut, grade, or mix yourself.
Access to models such as Veo, Kling, Seedance, Nano Banana Pro, Ideogram, and Flux, plus AI voice generation, text to speech, music generation, and voice cloning.
Turn an idea or script into a shot-by-shot plan inside the app, and use an AI co-writer to help shape the script before generating.
The AI operating system for marketing teams
Access models from OpenAI, Google, Adobe, Runway and Stability AI in one place, switching per asset with no vendor lock-in.
Generate static ads, lifestyle and product imagery, video variants, and animate or restyle existing assets from references.
SOC 2 Type II controls, a no-train data policy, full IP ownership of outputs, role-based permissions and audit-friendly procurement material.
Enforce brand standards and reuse reference images, characters and prompts so outputs stay on-brand across markets and teams.
Provides robust timeline editing and AI tools, but focuses more on social media content than automated script generation.
Provides robust timeline editing and AI tools, but focuses more on social media content than automated script generation.
SpecialistAI audio platform for speech, agents, music and dubbing
Offers seamless browser-based video editing and AI subtitle generation, though less focused on automated text-to-video scripting.
Offers seamless browser-based video editing and AI subtitle generation, though less focused on automated text-to-video scripting.
SpecialistExcels in cinematic generative AI video models, but provides less traditional timeline editing for standard marketing videos.
SpecialistExcels in cinematic generative AI video models, but provides less traditional timeline editing for standard marketing videos.
Strong collaborative workspace with automated subtitles and AI tools, but lacks InVideo's deep multi-track script-to-video engine.
Strong collaborative workspace with automated subtitles and AI tools, but lacks InVideo's deep multi-track script-to-video engine.
SpecialistPioneers text-based video and audio editing via transcripts, but is less suited for automated prompt-driven promotional video creation.
SpecialistPioneers text-based video and audio editing via transcripts, but is less suited for automated prompt-driven promotional video creation.
AI creative suite for videos, logos, images and websites
AI creative suite for videos, logos, images and websites
SpecialistFocuses heavily on professional AI avatar presentation videos, lacking InVideo's broad stock media library and script-to-video templates.
SpecialistFocuses heavily on professional AI avatar presentation videos, lacking InVideo's broad stock media library and script-to-video templates.
Specializes in AI-driven marketing video creation and automated ad scripts, but has a narrower general video editing scope.
Specializes in AI-driven marketing video creation and automated ad scripts, but has a narrower general video editing scope.
Delivers extensive template-driven video creation online, but features fewer advanced generative AI video agents than InVideo.
Delivers extensive template-driven video creation online, but features fewer advanced generative AI video agents than InVideo.
SpecialistIdea-to-video generation and a full suite of AI creative tools for video, image and audio
SpecialistIdea-to-video generation and a full suite of AI creative tools for video, image and audio
Turn text, scripts and blog posts into narrated videos with 2,000+ AI voices
Turn text, scripts and blog posts into narrated videos with 2,000+ AI voices
