# Klaviyo vs Makeform

Klaviyo records 6,674,207 monthly visits with +6.1% month-over-month growth and Paid pricing. Makeform records 160,692 monthly visits with -10.8% growth and Freemium pricing.

| Metric | [Klaviyo](https://openaitools.app/tool/klaviyo) | [Makeform](https://openaitools.app/tool/makeform) |
| :--- | :--- | :--- |
| Website URL | https://www.klaviyo.com/partner/signup | https://makeform.ai |
| Categories | AI Marketing, AI Email Marketing, AI Email Generator, AI Copywriting | AI Forms, AI Quiz Generator, No-Code&Low-Code, AI Question Generator |
| Pricing Model | Paid | Freemium |
| Monthly Visits | 6,674,207 | 160,692 |
| MoM Growth Rate | +6.1% | -10.8% |
| Primary Market | United States | United States |
| Direct Visits | 4,427,944 | 58,812 |
| Review Score | 4.6 | 4.2 |
| Saved Count | 18 | 0 |
| Supported Platforms | Website | Website |

## Klaviyo

Klaviyo is a B2C CRM and marketing automation platform used by ecommerce brands to turn customer data into personalized email, SMS, and mobile campaigns. Everything is anchored to a unified customer profile, so browsing history, purchase records, and messaging behaviour all feed the same segmentation and reporting engine. Campaigns, automated flows, sign-up forms, and reviews sit alongside analytics dashboards that tie marketing activity directly to revenue.

In recent releases Klaviyo has leaned heavily into agentic AI. Its Composer marketing agent plans calendars, drafts campaigns, audits flows, and surfaces next steps using business context pulled from connected tools. A Customer Agent handles service-side tasks, and an agent builder plus MCP connectors let teams bring Klaviyo data into assistants like Claude or ChatGPT. Integrations cover 400+ apps, with deep support for Shopify, WooCommerce, BigCommerce, Wix, and other commerce stacks.

Pricing starts with a free account that lets you send your first campaign quickly, then scales with contacts and monthly send volume across marketing, service, and analytics tiers. Brands typically pick Klaviyo for its data model and segmentation depth, then expand into the AI agents and service desk as they grow.

**Pricing & Plans:** Free plan available with usage limits; paid marketing, service, and analytics plans scale by contact count and send volume (check the pricing page for current numbers).

- **Unified customer profiles:** Every contact, event, and channel feeds one profile so segmentation, personalization, and reporting stay consistent.
- **Composer AI marketing agent:** An agent that plans calendars, drafts campaigns, audits flows, and recommends next actions using your business context.
- **Email, SMS, and omnichannel messaging:** Build campaigns and automated flows across email, SMS, RCS, WhatsApp, push, and social from one interface.
- **Predictive analytics:** Forecast lifetime value, churn risk, and expected next purchase date to target the right customers at the right time.
- **400+ integrations:** Native connectors for ecommerce, POS, advertising, loyalty, and helpdesk tools keep data flowing in and out.

**Strengths:** Deep ecommerce integrations and a strong customer data model; Agentic AI features speed up campaign planning and copywriting; Email, SMS, service, and analytics unified in one platform; Free tier makes it easy to evaluate before committing

**Limitations:** Costs rise quickly as contact lists grow; Full potential requires clean, well-structured customer data; Large feature surface has a learning curve for small teams

[Profile (Markdown)](https://openaitools.app/tool/klaviyo.md)

## Makeform

Makeform's pitch is simple: instead of dragging fields and configuring logic by hand, you describe what you need in a chat box and the AI drafts the whole form, including question wording, page structure and conditional branching. From there a conventional visual editor takes over, letting you adjust fields, rules, messages, redirects and submission destinations.

The builder is more capable than a basic survey tool. Fields cover text, numbers, email, phone, dates, file uploads, ratings, rankings, matrices, signatures, payments and calculated fields, and they can be combined in a single form. Smart features include conditional logic, variable-based calculators, hidden fields for URL parameters, answer piping, email notifications, partial submission capture, reCAPTCHA protection, multi-page layouts, custom CSS and embedded content such as video or scheduling widgets.

Distribution and workflow are handled with embeds, popups, shared links and custom domains, plus integrations with Notion, Google Sheets, Airtable, Slack, Zapier, Make, Telegram, Google Analytics, Meta Pixel and webhooks. There is also an MCP interface so AI agents can create, update and manage forms directly. Makeform markets itself as generous by default, offering unlimited forms and unlimited submissions under fair-usage guidelines, with 50+ interface languages and a library of templates organised by use case such as lead capture, customer feedback, HR surveys and event registration.

**Pricing & Plans:** Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers.

- **Prompt-to-form AI generation:** Describe the form you need in plain language and Makeform drafts the questions, structure, copy and logic automatically.
- **Advanced field types:** Combine payments, signatures, file uploads, ratings, rankings, matrices, dates and calculated fields in one form.
- **Smart logic and calculations:** Build conditional branching, variable-based calculations, hidden fields for URL parameters and answer piping for personalised forms.
- **500+ templates and use-case library:** Start from ready-made templates for feedback, intake, registration, quizzes, surveys and more instead of building from scratch.
- **Integrations and MCP agents:** Send submissions to Notion, Google Sheets, Airtable, Slack and thousands of other tools via Zapier, Make or webhooks, or let AI agents manage forms over MCP.

**Strengths:** AI generation removes most of the manual field and logic setup; Unlimited forms and submissions on the free tier under fair-usage rules; Broad field set including payments, signatures and calculated values; Rich integration options plus an MCP interface for AI agents and custom domains for branded links

**Limitations:** The very wide feature set can feel overwhelming for simple use cases; Some advanced capabilities and higher usage volumes require paid plans; Fair-usage guidelines mean an 'unlimited' free tier still has practical limits

[Profile (Markdown)](https://openaitools.app/tool/makeform.md)

## Frequently Asked Questions

### How do Klaviyo and Makeform compare in monthly traffic?

Klaviyo has 6,674,207 monthly visits, while Makeform has 160,692. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

Klaviyo has a month-over-month growth rate of +6.1%; Makeform has -10.8%.

### How does pricing compare?

Klaviyo: Paid. Free plan available with usage limits; paid marketing, service, and analytics plans scale by contact count and send volume (check the pricing page for current numbers). Makeform: Freemium. Freemium: a free-forever tier with unlimited forms and submissions under fair-usage guidelines and no credit card required, plus paid plans for additional features. Check the pricing page for current tiers.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [Salesforce Agentforce (formerly Einstein)](https://openaitools.app/tool/salesforce-einstein) | 111,910,743 | +2.2% | Freemium | Autonomous enterprise AI agents and CRM intelligence powered by Salesforce Data 360 and Atlas. | [.md](https://openaitools.app/tool/salesforce-einstein.md) |
| 2 | [Mailchimp](https://openaitools.app/tool/mailchi-mp) | 10,071,636 | +1.1% | Freemium | Broader general-purpose email marketing features, but less specialized ecommerce data segmentation compared to Klaviyo. | [.md](https://openaitools.app/tool/mailchi-mp.md) |
| 3 | [Brevo](https://openaitools.app/tool/brevo) | 6,527,382 | +5.8% | Freemium | Offers more integrated multi-channel tools like WhatsApp and live chat, but less advanced ecommerce predictive analytics. | [.md](https://openaitools.app/tool/brevo.md) |
| 4 | [MailerLite AI Drag & Drop Editor](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor) | 4,999,868 | -3% | Freemium, Paid | Simpler and more affordable for basic newsletter design, but lacks advanced predictive segmentation and revenue analytics. | [.md](https://openaitools.app/tool/mailerlite-ai-drag-drop-editor.md) |
| 5 | [Fillout](https://openaitools.app/tool/fillout-com) | 3,923,917 | -9.7% | Freemium | Offers more advanced multi-page logic and database integrations, but requires slightly more setup than quick prompt generation. | [.md](https://openaitools.app/tool/fillout-com.md) |
| 6 | [GetResponse](https://openaitools.app/tool/getresponse-fr) | 2,174,621 | +1.3% | Free Trial, Paid | Includes built-in landing page builders and webinars, but lacks Klaviyo's deep online store revenue attribution tracking. | [.md](https://openaitools.app/tool/getresponse-fr.md) |
| 7 | [forms.app](https://openaitools.app/tool/forms-app) | 987,157 | -11.2% | Freemium, Paid | Features a broader traditional drag-and-drop builder with solid AI drafting, though less centered on pure chat generation. | [.md](https://openaitools.app/tool/forms-app.md) |
| 8 | [Robly Email Marketing](https://openaitools.app/tool/robly-com) | 740,230 | +29.7% | Free Trial, Paid | Email marketing with AI send-time optimization to lift opens | [.md](https://openaitools.app/tool/robly-com.md) |
| 9 | [ActiveCampaign AI](https://openaitools.app/tool/activecampaign-ai) | 526,760 | +0.5% | Free Trial, Paid | Provides exceptionally powerful CRM automation workflows, but has a steeper learning curve for simple email campaigns. | [.md](https://openaitools.app/tool/activecampaign-ai.md) |
| 10 | [BlockSurvey](https://openaitools.app/tool/block-survey) | 302,480 | -14.9% | Freemium, Paid | Prioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility. | [.md](https://openaitools.app/tool/block-survey.md) |

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Source: https://openaitools.app/compare/klaviyo-vs-makeform

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