LoadMuscle records 147,158 monthly visits with -25.4% month-over-month growth and Freemium pricing. SuppCo records 207,874 monthly visits with -21.9% growth and Freemium pricing.
AI workout planner that builds your whole training week around your gear and goals
A supplement tracker and optimizer that scores product quality and your whole stack
| Dimension / Metric | | |
|---|---|---|
| Official Domain | loadmuscle.com | supp.co |
| Pricing Model | Freemium | Freemium |
| Monthly Visits | 147.16K (147,158) | 207.87K (207,874) |
| MoM Traffic Delta | -50.15K (-25.4%) | -58.3K (-21.9%) |
| Primary Market & Share | 🇺🇸 United States (17.3%) | 🇺🇸 United States (77.6%) |
| Direct Visits / mo | 23.43K | 66.27K |
| User Rating | 4.2 | 4.1 |
| Supported Platforms | Website | Website |
AI workout planner that builds your whole training week around your gear and goals
Tell it your goal, level, equipment and available days, and the AI trainer builds a full week of training including exercises, sets, reps and minutes.
A very deep database of movements, each with instructions and a demo animation, covering barbell, dumbbell, cable, machine, calisthenics and mobility work.
Hundreds of ready programs across weight loss, home, strength, HIIT, calisthenics, core, glutes and legs, plus structured splits like full-body, upper/lower and push-pull-legs.
Follow each session, track what you complete, and let the plan adapt as your strength and consistency improve.
A supplement tracker and optimizer that scores product quality and your whole stack
Scan or search products to see a quality rating built from 29 attributes covering manufacturing standards, testing benchmarks and inactive ingredients.
Get a StackScore for your routine along with nutrient-level coverage, dosing feedback and gap analysis against your health goals.
Follow regimens designed by clinicians and functional-medicine experts for goals like longevity, gut health, fitness, weight management and fertility.
Smart scheduling, reminders and daily intake logging so you actually stick to your supplement routine.
Offers deeper gym workout customization and exercise coaching, but lacks LoadMuscle's lightweight web-first accessibility.
Offers deeper gym workout customization and exercise coaching, but lacks LoadMuscle's lightweight web-first accessibility.
Builds personalized wellness plans from DNA and biometrics, but focuses less on dedicated supplement stack optimization.
SpecialistPairs biomarker testing with wellness plans, but does not provide specific supplement quality ratings or stack dosing.
SpecialistPairs biomarker testing with wellness plans, but does not provide specific supplement quality ratings or stack dosing.
Provides structured adaptive training plans with strong community features, but focuses more on mobile app engagement.
Provides structured adaptive training plans with strong community features, but focuses more on mobile app engagement.
Tailored specifically for athletic and strength sport periodization, but less flexible for general fitness goals.
Tailored specifically for athletic and strength sport periodization, but less flexible for general fitness goals.
SpecialistAdapts workout and nutrition plans dynamically, but does not offer specialized supplement stack tracking or quality ratings.
SpecialistAdapts workout and nutrition plans dynamically, but does not offer specialized supplement stack tracking or quality ratings.
Consolidates biometric health data with an AI coach, but lacks granular supplement stack analysis and safety ratings.
Consolidates biometric health data with an AI coach, but lacks granular supplement stack analysis and safety ratings.
SpecialistSnap a photo, get calories and macro estimates in seconds
SpecialistSnap a photo, get calories and macro estimates in seconds
SpecialistIntegrates metabolic and nutrition data for health insights, but omits dedicated supplement quality scoring and stack tracking.
SpecialistIntegrates metabolic and nutrition data for health insights, but omits dedicated supplement quality scoring and stack tracking.
Features interactive AI chat for fitness advice alongside routine building, but has fewer custom tracking tools.
Features interactive AI chat for fitness advice alongside routine building, but has fewer custom tracking tools.
Excels at Apple ecosystem integration and smartwatch workout tracking, but is less cross-platform friendly.
Excels at Apple ecosystem integration and smartwatch workout tracking, but is less cross-platform friendly.
SpecialistGenerates customized weekly meal plans and grocery lists, but lacks supplement analysis and product quality trust scores.
SpecialistGenerates customized weekly meal plans and grocery lists, but lacks supplement analysis and product quality trust scores.
